Sr. Graphic Designer | Foodservice Marketing

Job Description

Summary

We are seeking a dynamic and creative Sr. Graphic Designer to lead the development of impactful, insights-driven content that elevates our Foodservice presence across North America. The ideal candidate has a foundational understanding of Foodservice Marketing and a passion for building great brands, content, and marketing tools.

This position contributes to the continued growth of FGF Brands by developing our foodservice presence, owning all content marketing initiatives, supporting our sales team with impactful and strategic storytelling, design execution, and brand stewardship. Your goal is to drive engagement, build awareness, and accelerate conversion through strategic content, campaigns, and tools. This role requires:

• Ability to draw on relevant insights and communicate with impact
• Creativity, with an eye for detail, and a knack for visual communications
• Excellent communication and cross-functional collaboration
• Understanding of Foodservice, our customer base, and the brands which we represent
• Experience creating and editing content using Adobe Creative Suite tools

As a key member of the Foodservice Marketing team, you will collaborate closely with cross-functional partners (Sales, Culinary, Brand, PLM) and external agencies to bring our brands to life across a wide range of customer touchpoints. The overall goal of this role is to create engaging content, marketing tools, and event support for our sales initiatives that resonates with our audience, drives awareness and trial, and optimizes the path to conversion. You’re a visual thinker, a strong communicator, and a master of creative problem solving with a passion for great food and great design.

What FGF Offers

• FGF believes in Home Grown Talent, accelerated career growth with leadership training. Unleashing Your Potential.
• Competitive Compensation, Health Benefits, & a generous flexible medical / Health spending account.
• RRSP matching program.
• Tuition reimbursement.
• Discount program that covers almost everything under the sun - Restaurants, gyms, shopping etc.

Primary Responsibilities

• Act as brand steward to create and implement a content marketing strategy for Foodservice, ensuring alignment with FGF’s strategic priorities, brand guidelines, and visual identity across all channels
• Lead and execute the development of creative briefs and marketing materials in partnership with internal teams and agencies, ensuring alignment on messaging, objectives, and execution plans while managing timelines, approvals and production logistics
• Evolve and maintain the visual identity and storytelling for Foodservice marketing, collaborating on social media planning and producing content tailored for own brands, brokers, and distributors.
• Establish metrics to track content effectiveness (e.g., engagement rates, conversion, download/share rates).
• Build strong cross-functional relationships (sales, culinary, brand, PLM, etc.) and coordinate with marketing agencies to deliver impactful initiatives and campaigns.
• Manage content calendars and multi-channel campaigns to support sales initiatives, new product launches, and social media presence including development and execution of marketing strategies, sampling programs and communication plans.
• Design and produce high-impact marketing tools and customer-facing materials (e.g., sell sheets, social posts, email campaigns, tradeshow content, website assets).
• Create event content, including tradeshow booth visuals, sampling collateral, and presentations.
• Identify emerging content platforms (e.g., short-form video, interactive sales tools) and pilot their use in campaigns. Propose new formats or technologies (e.g., motion graphics, content automation, AI tools) to improve content efficiency and impact.
• Stay ahead of foodservice industry and design trends, ensuring content remains fresh, relevant, and aligned with audience needs.
• Work with Sales to gather feedback and continuously evolve marketing assets to better meet customer needs.
• Lead creative brainstorming sessions and content planning workshops to foster collaboration and innovation.
• Mentor co-op students and/or junior designers; provide creative feedback and guidance.

Required Skills and Experience

• College or University Degree in Marketing or Graphic Design.
• 5-7 years of experience in a content-focused marketing role, with a portfolio of visual work.
• Strong computer skills, with a comprehensive knowledge of Microsoft (Word, PowerPoint, Excel) and Adobe (Photoshop, InDesign, Illustrator) applications
• Familiarity with motion design, video editing tools (e.g., Premiere Pro, After Effects), or AI-powered creative platforms is an asset.
• Ability to manage multiple deadlines and to set priorities according to key business needs.
• Strong design sensibility and attention to visual detail.
• Excellent communication and writing skills.
• Ability to synthesize insights and translate strategy into creative, results-oriented content.
• Successfully build and maintain relationships in a collaborative team environment.
• Embrace our company culture of speed, change, and uncertainty where initiative, leadership, flexibility, and an entrepreneurial nature are drivers for success.
• Experience working with and managing external agency partners and relationships.
• Passion for food, creativity, and building standout brand experiences.

What is the recipe for a great career at FGF?Working at FGF Brands, there is never a dull moment! As a successful company that is continually growing there is always challenging yet rewarding work to be a part of. We have an entrepreneurial spirit which encourages all our team members to use their own creativity and out of the box thinking to come up with solutions and new ideas.

Disclaimer: The above describes the general responsibilities, required knowledge and skills. Please keep in mind that other duties may be added or this description may be amended at any time.

In compliance with Ontario’s Bill 190, we confirm that this posting represents a current, existing vacancy within our organization.

FGF Brands may use Artificial Intelligence (AI) tools as part of our recruitment and selection process. These tools may assist in screening, assessing, or selecting applicants. AI tools are used to support our recruitment process, with final hiring decisions made by our recruitment and hiring teams.

FGF Brands is committed to providing an accessible recruitment process. Accommodations are available upon request for candidates taking part in all aspects of the recruitment and selection process. If you require an accommodation, please let our recruitment team know, and we will work with you to meet your accessibility needs.

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