Vice President, Brand Health Tracking

What makes this role important at Ipsos?

The VP will play a critical leadership role within Ipsos Brand Health Tracking, serving as both a commercial leader and trusted advisor to clients. This individual will be responsible for managing and growing a significant revenue stream, strong client leadership, retention, renewals, strategic account development, and new business opportunities. We are looking for someone who builds relationships and is comfortable interacting with clients at the senior leadership level.

The successful candidate will own a portfolio of key client relationships and be accountable for revenue growth, client retention, renewals, and profitability. This individual will bring deep expertise in Brand Health Tracking, acting as a strategic advisor to senior marketing, insights, and business leaders while helping clients understand and act on the drivers of brand growth.

This individual will be responsible for developing a sub-team within the BHT Service Line and will enable team members to design and deliver impactful, major new and existing BHT programs. As a leader in the team, working closely with the other members of the leadership team, the VP will be responsible for career development and talent management, enabling team members at all levels to deliver on their full potential. The individual will be measured against financial performance (sales and profitability), as well as key people, and client metrics.

What you can expect to be doing:

• Focus on Revenue and Profit Management: Set and achieve realistic, but ambitious, business development revenue and profit targets for the broader team.

• Own and actively manage a portfolio of client business, including accountability for client satisfaction, retention, renewals, revenue growth, and profitability.

• Seek to grow our team in response to evolving client needs.

• Develop and execute strategic account growth plans, identifying opportunities for cross-selling, upselling and expansion across Ipsos solutions.

• Lead commercial discussions related to renewals, scope expansion, pricing strategy, and multi-year client partnerships.

• Build and maintain a strong sales pipeline while proactively identifying and mitigating risks to existing revenue streams.

• Build Team Leadership: Lead and develop a multi-level team of research and client service professionals, including Directors, Senior Account Managers, Account Managers and Research Analysts. Lead, motivate and empower the team to meet strategic and tactical goals of the Brand Health service line. Build a high-performing culture focused on accountability, collaboration, client impact, and talent development. Balance the delegation of client relationship and project duties to your broader team, with the need to directly involve yourself in day-to-day activities on strategic initiatives. Oversee your team members so that projects get done well and right: on time, on budget and on strategy for the client. Develop future leaders through coaching, performance management, succession planning, and ongoing professional development. Mentor and coach a team responsible for the successful delivery and growth of Brand Health Tracking programs on:

  • Client retention, renewals, and account growth

  • Delivering impactful storytelling and executive-level presentations to clients, prospects and industry audiences

  • New business development, proposal development and pitch presentations

  • Career development

  • Sharing learnings and best practices with peers

  Provide leadership across a team structure that includes both client-facing and operational research talent. Develop senior team members to effectively manage client relationships and drive business growth, while ensuring junior team members have the support, training and guidance necessary to execute high-quality tracking programs efficiently and accurately.

• Client Development: Develop a deep understanding of clients’ business challenges, growth ambitions, and competitive environments. Serve as a trusted strategic advisor to senior client stakeholders by providing actionable recommendations that influence brand, marketing, and business decisions.

  Identify and implement improvements to our methodologies and deliverables that increase client impact and Ipsos’ financial performance. Lead executive-level client relationships, navigate complex stakeholder environments, and proactively identify opportunities to strengthen partnerships and drive growth. Translate complex research findings into compelling business stories that inspire action and deliver measurable value.

• Brand Health Leadership:

  • Lead the design, evolution and delivery of large-scale Brand Health Tracking programs for major national and global brands.

  • Apply expertise in brand equity measurement, brand funnel metrics, brand growth frameworks, communications effectiveness, and performance diagnostics.

  • Serve as a trusted methodological advisor and subject matter expert, guiding teams and clients through complex research design, questionnaire development, sampling, analysis, and interpretation, and measurement decisions.

  • Recommend enhancements to tracking frameworks, reporting approaches, and insight generation processes to ensure programs remain strategically relevant and impactful.

  • Guide teams in translating complex data into actionable recommendations that drive brand growth and business performance.

This might be the job for you if you have:

• 10+ years of market research, consumer insights, or consulting experience, including significant experience leading Brand Health Tracking programs;

• Ideally at least 5 years on the supplier side;

• Proven experience leading and developing multi-level teams, including Directors, Account Managers and Research Analysts, while fostering accountability, growth and strong performance;

• Strong executive presence with the ability to influence senior stakeholders and navigate complex client organizations;

• Demonstrated success managing a significant portfolio of client business, including accountability for revenue growth, renewals, retention, contract expansion and executive stakeholder engagement;

• Strong aptitude for research consulting with deep expertise in Brand Health Tracking, brand equity measurement and translating insights into business recommendations;

• Ability to think strategically about client business challenges and develop insight programs that influence marketing, brand and business strategy;

• Demonstrated ability to build alignment, influence decision-making and navigate complex client and organizational environments;

• Superior organizational skills, including the ability to prioritize competing demands, effectively delegate work and ensure high-quality execution across multiple client programs;

• Exceptional communication and storytelling skills, including the ability to simplify complex research findings into actionable business recommendations;

• Highly motivated, self-directed and capable of thriving in a fast-paced environment with competing priorities and tight deadlines;

• Inclusive and collaborative leader who builds strong relationships, develops high-performing teams and creates an environment where people can thrive and deliver their best work;

• Intellectually curious with a growth mindset, continuously seeking opportunities to innovate, improve ways of working and deliver greater value to clients and the business.

If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!

In accordance with Ontario & British Columbia law, the estimated base salary range for this role is $120,000 to $140,000 CAD. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.

What’s in it for you:

At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.

To find out more about all the great reasons to work at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit: Why Work at Ipsos | CA

Inclusive Workplace Commitment

Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.

We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.

Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.

#LI-VY1 #LI-Hybrid #IpsosCanada

The Brand Health Tracking Service Line helps clients manage their in-market brands in terms of monitoring health and making sure they are on the right course. Clients have their own sales data, we provide them with brand affinity data to understand how people feel about the brand and its competitors longitudinally.

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we are proud of our continuous efforts in making Ipsos the best place to work!