Vice President of Sales

Lotus Group is partnering with our valued Alberta based client, an established technology systems integrator with over 40 years of experience, in the search for a Vice President of Sales. Reporting to the Chief Growth Officer, this is a senior leadership opportunity to guide an established sales team, strengthen sales performance and drive strategic growth across Western Canada.

The successful candidate will be a hands-on, people-focused leader who brings a strong commercial mindset, a passion for coaching and mentoring, and the ability to turn business objectives into actionable sales strategies. Working closely with operations, branch leadership and technical teams, the VP of Sales will play a key role in expanding market presence, developing new business opportunities and ensuring sustainable, profitable growth.

Role Responsibilities

• Lead, mentor and develop the corporate sales team, fostering accountability, collaboration and a high-performance sales culture.
• Develop and execute sales strategies, business plans and measurable action plans to achieve revenue, growth and profitability targets.
• Identify and pursue opportunities to penetrate new markets, expand existing accounts and strengthen the company's presence across Western Canada.
• Work closely with the Chief Growth Officer, branch managers and operations teams to align sales objectives with operational capabilities and business priorities.
• Establish clear sales expectations, monitor individual and team performance, and provide ongoing coaching, feedback and development.
• Build and maintain strong relationships with key clients, industry partners and prospective customers, participating directly in strategic sales opportunities.
• Oversee sales forecasting, reporting, budgets, pricing strategies and pipeline management to support informed business decisions and profitable growth.
• Lead the development of proposals, presentations and strategic account plans, ensuring competitive positioning and alignment with customer needs.
• Collaborate with marketing and technical teams to identify market trends, support business development initiatives and promote the company's products and services.
• Identify opportunities to improve sales processes, customer experience and cross-functional collaboration.

Role Requirements

• 5–7 years of progressive senior sales management experience, including demonstrated success leading, coaching and developing high-performing sales teams.
• Proven ability to develop and execute sales strategies, achieve revenue targets and drive profitable business growth.
• Experience selling technical products, integrated technology solutions or communications services within industrial, commercial or enterprise markets.
• Strong business acumen, with experience managing sales budgets, forecasting, pricing, performance metrics and strategic accounts.
• Demonstrated ability to identify new market opportunities, build business development strategies and convert opportunities into measurable results.
• A collaborative leadership style with the ability to build strong relationships across sales, operations, engineering and executive leadership.
• Excellent communication, negotiation, presentation and relationship-building skills, with the confidence to engage customers and stakeholders at all levels.
• Strong organizational, analytical and decision-making capabilities, with a proactive, solutions-oriented approach.
• Diploma or degree in Business Administration, Marketing or a related discipline preferred; an equivalent combination of education and relevant experience will be considered.
• Valid driver's licence and willingness to travel more than 30% of the time throughout Western Canada.

Compensation

A comprehensive compensation plan will accompany the successful candidate including a comprehensive benefit plan. Starting salary range is based on experience and qualifications.

We would like to thank all interested applicants. Please note that only those applicants who meet the qualifications and requirements will be contacted.

Lotus Group provides Elevated Search, Recruitment and Human Resource services across Canada. With established client and talent networks spanning coast to coast, we know that employees are the power that fuel excellent organizations. Lotus group is dedicated to being Canada's most trusted provider of Elevated People Solutions.

For more information, visit www.lotus-group.ca.