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Paid Media Strategist - 100% Remote

@ Yellow Pages

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Canada

2+ ans d’expérience
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SIGNAUX

En bref

Yellow Pages is hiring Paid Media Strategists for two openings, one permanent and one temporary until April 2028, both full-time and fully remote. The role develops, runs and optimizes paid digital advertising campaigns across Google Ads, Microsoft Ads and display, and advises clients on results. Bilingual French and English is required.

Responsabilités :

  • Develop, launch and optimize paid advertising campaigns
  • Translate client goals into paid media strategies
  • Monitor performance and implement improvements
  • Lead client consultations and performance reviews
  • Ensure accurate tracking and conversion measurement

Résumé des exigences :

  • Degree in marketing or related field, or equivalent experience
  • Minimum two years managing paid digital campaigns
  • Strong Google Ads or Microsoft Advertising expertise
  • Experience with GA4, Google Tag Manager and conversion tracking
  • Bilingual in French and English

Outils et compétences

Google AdsMicrosoft AdvertisingGoogle Analytics 4Google Tag Manager

Avantages mentionnés

Assurance maladieSoins dentairesRégime de retraiteCongés payés
Source et dates

Site carrière / système de candidatures · adp

Date publiée par l’employeur
2026-09-04
Première détection par notre source
2026-10-08
Mise à jour du dossier source
2026-11-11

Ces dates décrivent le dossier source, pas une vérification en direct du recrutement. Consultez l’offre originale.

Détails du poste

NiveauIntermédiaire
DomaineMarketing
Expérience2 an(s) et plus
Heures par semaine40 (estimé)
Déplacementsavion : aucun · route : aucun
Milieu de travailDomicile
PositionSurtout assis
Exigences physiquesphysique faible · ordinateur élevé
LanguesEnglish, French
FormationBaccalauréat (préféré)
Domaines d’étudesMarketing, Communications, Digital Marketing, Business
Avantages mentionnésCongés payés généreux, Régime de retraite, Formation payée

Résumé et détails rédigés par l’IA à partir de l’offre; l’offre de l’employeur fait foi.

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Yellow Pages

Toutes ses offres
ChampValeur
Offres sur Jobsy4
Description

Paid Media Strategist

We currently have two openinggs for this role :
1. Full-time, Permanent, Remote, Must be bilingual
2. Full-time, Temporary (Until April 2028, with possibility of renewal), Remote, Must be bilingual

Summary of Role

The Paid Media Strategist is responsible for developing, executing, and optimizing digital advertising strategies that drive measurable business results for clients. Acting as both a strategic advisor and digital advertising expert, this role partners directly with clients to understand their goals, translate business objectives into effective advertising programs, and deliver ongoing recommendations that maximize performance and return on investment.

The Paid Media Strategist manages campaigns across Google Ads, Microsoft Ads, Display, Video, and other paid media solutions while maintaining a strong focus on client success, growth opportunities, and long-term account performance. This role combines data-driven decision making, strategic thinking, customer relationship management, creative collaboration, and technical expertise to help clients achieve sustainable business growth.

Key Areas of Responsibility (ranked by order of highest priority)

1.

Campaign Strategy & Performance

  • Develop, launch, andoptimizepaid advertising campaigns across search, display, and other advertising solutions.
  • Translate client business goals, target audiences, competitive positioning, and market opportunities into comprehensive paid media strategies.
  • Build andoptimizeaccount structures, audience targeting, bidding strategies, budget allocation plans, and testing frameworks designed to maximize performance.
  • Continuouslymonitorcampaign performance andidentifyopportunities to improve lead generation, traffic quality, conversion volume, cost efficiency, and return on advertising spend.
  • Lead ongoing optimization initiatives, including keyword expansion, audience refinement, bid adjustments, creative testing, landing page recommendations, and budget reallocation.
  • Proactivelyidentifyperformance risks, market shifts, competitive threats, or platform changes and implement mitigation strategies.
  • Analyze and interpret campaign results toidentifytrends, opportunities, and areas for improvement.
  • Develop advertising copy, image assets, banners, video assets, and creative concepts that support campaign performance.

2.

Growth & Client Success

  • Lead client-facing consultations, performance reviews, and strategic planning discussions to communicate results, insights, and recommendations.
  • Serve as a trusted advisor to clients by translating campaign performanceinto clear business outcomes, helping clients understand the impact of their investments and the opportunities ahead.
  • Identifyopportunities to expand product adoption, increase advertising investment, and introduce new digital marketing solutions that support client growth.
  • Partner closely with Salesand other cross-functional teams to support renewals, upsell opportunities, client presentations, and revenue growth initiatives.

3.

Technical Expertise & Problem Solving

  • Ensure the accuracy and integrity of campaign implementation, tracking configuration, conversion measurement, account settings, and reporting systems.
  • Troubleshoot and resolve campaign delivery issues, tracking discrepancies, website-related challenges, conversion problems, and platform-specific concerns.
  • Stay current with industry trends, platform updates, automation capabilities, AI-driven advertising solutions, and emerging best practices.
  • Support the development and sharing of internal knowledge, process improvements, and advertising standards across the broader team.

Requirements

Education, Experience and Technical skills

  • College or university degree in Marketing, Communications, DigitalMarketing, Business, ora relatedfield, or equivalent relevant experience.
  • Minimum two(2)years of experience managing andoptimizingpaid digital advertising campaigns, preferably in an agency, multi-client, or portfolio-based environment.
  • Experience working directly with clients in a consultative, account management, or strategic advisory capacity.
  • Strongexpertisein Google Ads and/orMicrosoft Advertising platforms.
  • Experience with Google Tag Manager,Google Analytics 4 (GA4),and/orconversion tracking implementations.

Soft Skills and Competencies

  • Excellent analytical skills with the ability to translate data into actionable business recommendations.
  • Strong presentation, communication, and relationship-building skills.
  • Ability to manage multiple priorities and client accounts in a fast-paced environment.
  • Strong problem-solving skills and attention to detail.
  • This position involves DAILY interactions with clients or internal and/or external professionals at the national level. Therefore, BILINGUALISM in French and English is required.



Great Benefits

  • Comprehensive health and dental benefits from Day 1
  • RRSP/Pension & employer match program
  • Paid vacation
  • Remote work model
  • Paid training

Why Yellow Pages?

For over a century, Yellow Pages has been part of the Canadian business landscape, helping local businesses connect with the customers and communities they serve.

Today, we’re building on that foundation and evolving how we help businesses grow in an increasingly digital and AI-driven world.

  • Supporting businesses with digital marketing, AI-driven solutions, and trusted expertise in an evolving online landscape.
  • 300+ digital marketing professionals across Canada, bringing expertise, ideas, and innovation to our customers.
  • Trusted partnerships with Google, Meta, Microsoft Advertising, Canada Post, and Wix.
  • 700+ five-star Google reviews, reflecting the experiences of businesses we support.
  • A focus on the future, combining trusted relationships with new technology, digital expertise, and AI-driven innovation.

At Yellow Pages, you’ll be part of an organization that continues to learn, adapt, and evolve where your ideas, expertise, and contributions can help shape what comes next.

Apply today and join Yellow Pages as our next Paid Media Strategist

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