Search Discoverability Specialist (SEO/ AEO)

About the role

NVISION is looking for a Search Discoverability Specialist (SEO/AEO) to help our clients become more visible, credible, and findable across traditional search engines, AI answer engines, local search, and third-party discovery platforms.

This role goes beyond traditional SEO. We are looking for someone who can combine technical SEO, AEO strategy, content planning, and hands-on copywriting to help clients show up where people are searching, asking questions, comparing options, and making decisions.

The ideal candidate is not only able to identify SEO and AEO opportunities, but can also write and optimize the content needed to act on those opportunities. This includes blog content, service page copy, location page copy, FAQ sections, comparison sections, metadata, internal linking recommendations, and page update copy.

At NVISION, we approach SEO and AEO through a broader discoverability framework built around four systems: Findability, Trust, Relevance, and Presence. This role will help strengthen those systems across client websites, content strategies, local search profiles, and off-platform visibility.

What you’ll own

Findability

You will help ensure client websites can be accessed, understood, parsed, and cited by search engines and AI systems.

Responsibilities include:

• Conducting technical SEO audits across crawlability, indexation, redirects, XML sitemaps, robots.txt, canonical tags, Core Web Vitals, mobile usability, and site architecture.
• Identifying and prioritizing technical issues based on their impact on machine access, user experience, and organic performance.
• Reviewing AI crawler access and bot management considerations, including GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and other emerging crawlers.
• Recommending robots.txt directives, server-level access considerations, and log file monitoring where relevant.
• Supporting structured data recommendations and implementation across Organization, Service, LocalBusiness, FAQ, Article, Product, HowTo, and other relevant schema types.
• Improving page structure so content is easier for search engines and AI systems to extract, including clear headings, semantic HTML, concise answer sections, FAQs, comparison tables, step-by-step sections, and descriptive internal links.
• Reviewing internal linking, URL structure, breadcrumbs, navigation hierarchy, orphan pages, and link depth to improve content discoverability.

Trust

You will help clients build stronger credibility signals that make them more likely to be trusted, ranked, cited, and recommended.

Responsibilities include:

• Supporting authority-building strategies through backlink analysis, competitor link gap reviews, digital PR opportunities, partnership opportunities, and relevant third-party placements.
• Auditing brand entity consistency across directories, social profiles, Google Business Profile, review platforms, and other public references.
• Supporting review signal strategies, reputation visibility, and response recommendations where relevant.
• Recommending improvements to E-E-A-T signals, including author bios, expert attribution, case studies, proprietary insights, client proof, original research, and credential-based content.
• Helping clarify brand, service, location, and author entities through schema, sameAs references, internal links, and consistent external profile alignment.
• Monitoring brand mentions, competitor mentions, and source credibility signals across relevant platforms.

Relevance

You will help ensure client content is aligned with the real questions, search behaviours, and decision-making needs of their audiences.

Responsibilities include:

• Conducting search intent research, keyword research, AI prompt-style research, and conversational query analysis.
• Mapping queries and topics by buyer stage, intent type, service area, location, and decision-making need.
• Building topical authority recommendations through pillar pages, content clusters, internal linking strategies, and content sequencing.
• Performing content gap analysis to identify where clients are missing from important queries, topics, AI responses, competitor comparisons, and decision-stage conversations.
• Reviewing existing content to determine what should be updated, expanded, consolidated, restructured, or removed.
• Writing and optimizing blog content, service page copy, location page copy, FAQ content, comparison sections, metadata, and page update copy based on SEO, AEO, and conversion opportunities.
• Creating SEO and AEO content briefs when another writer or team member is supporting execution.
• Helping shape content that is useful for humans and easy for search engines and AI systems to understand.

Presence

You will help clients show up across the trusted surfaces where buyers and AI systems discover information beyond the client’s own website.

Responsibilities include:

• Supporting local SEO strategies, including Google Business Profile optimization, posts, Q&A, photos, reviews, service areas, local landing pages, and local pack visibility.
• Auditing and improving directory citations, NAP consistency, local listings, and service-area visibility.
• Identifying opportunities for off-platform visibility across LinkedIn, YouTube, Reddit, Quora, podcasts, industry publications, review platforms, and relevant online communities.
• Supporting brand mention generation through earned visibility, expert quotes, partnerships, resource pages, co-content, and digital PR opportunities.
• Recommending content distribution and repurposing opportunities so core content can live across multiple formats and platforms.
• Writing or adapting short-form content recommendations for off-platform visibility when needed, including LinkedIn post angles, YouTube descriptions, FAQ snippets, directory descriptions, and repurposed content summaries.
• Monitoring where competitors are appearing across search, AI answers, local results, directories, communities, and third-party content.

Copywriting expectations

This is a hands-on content role as much as it is a strategy role.

The person in this role must be able to write clear, useful, search-informed copy for:

• Blog articles
• Service pages
• Location pages
• FAQ sections
• Comparison sections
• How-it-works sections
• Metadata
• Internal linking anchor text
• Page update recommendations
• Google Business Profile content
• Directory descriptions
• Content refreshes and expansion opportunities

The writing should be clear, accurate, easy to understand, and aligned with the client’s brand, audience, search intent, and business goals. The goal is not to produce generic SEO content. The goal is to create useful content that answers real questions, supports conversion, and gives search engines and AI systems strong, reliable material to parse and reference.

What we’re looking for

We are looking for someone who can think strategically, execute carefully, write clearly, and communicate recommendations with confidence.

The right person likely has:

• Strong experience in technical SEO, content SEO, local SEO, and SEO copywriting.
• A practical understanding of AEO, AI search, generative search, AI Overviews, LLM visibility, and how search behaviour is changing.
• Proven ability to write blog copy, service page copy, location page copy, FAQ content, metadata, and content refresh recommendations.
• Experience with tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, Semrush, Looker Studio, BrightLocal, Local Viking, or similar platforms.
• Strong knowledge of crawlability, indexation, structured data, internal linking, redirects, Core Web Vitals, mobile usability, and information architecture.
• Experience conducting SERP analysis, competitor analysis, content gap analysis, and keyword research.
• Ability to translate complex findings into clear, prioritized recommendations and usable copy.
• Ability to collaborate with developers, writers, designers, strategists, paid media specialists, and client experience managers.
• Strong client communication skills, including the ability to explain what matters, why it matters, and how success will be measured.
• A strong interest in how AI is changing search, content discovery, brand authority, and digital marketing.

What success looks like

Success in this role means helping clients become easier to find, easier to trust, and easier to choose.

You will be expected to:

• Improve client visibility across search engines, AI answer engines, local search, and relevant third-party platforms.
• Turn technical audits into clear action plans.
• Turn SEO and AEO opportunities into strong, publishable content.
• Write and optimize copy that supports organic visibility, AI visibility, and lead generation.
• Help content teams create stronger, more useful, and more answer-ready content.
• Identify opportunities that connect SEO and AEO activity to business outcomes such as qualified traffic, leads, conversions, and brand visibility.
• Provide reporting that goes beyond rankings and connects performance to discoverability, credibility, relevance, and presence.
• Help NVISION continue evolving its SEO and AEO offering as search behaviour changes.

Nice to have

These are not required, but would be considered an asset:

• Experience in an agency environment.
• Experience working with healthcare, aesthetics, dental, nonprofit, B2B, SaaS, or professional services clients.
• Experience writing for regulated, technical, or expert-led industries.
• Experience with log file analysis.
• Experience with digital PR or brand mention strategy.
• Experience with schema implementation or QA.
• Experience tracking AI visibility, AI citations, or LLM response visibility.
• Experience creating SEO briefs for writers, designers, and developers.
• Familiarity with HubSpot, WordPress, Webflow, Shopify, or similar CMS platforms.

About NVISION

NVISION is a digital marketing agency focused on helping clients grow through strategy, performance, creativity, and thoughtful execution. Our team works across web design, SEO, AEO, paid media, email and lifecycle marketing, content, analytics, and digital strategy.

We are looking for someone who wants to help shape what modern organic visibility looks like, and who is comfortable turning strategy into content that can actually be published, measured, and improved.