SENIOR RETAIL SALES MANAGER - EAST

Pay Range: $104,000.00 - $130,000.00

Company Vision

Asahi Canada’s vision is to become an International Premium Beer powerhouse. We will achieve this by leveraging our strengths and existing success models, and by applying a challenger mind-set to everything we do. Asahi Canada's collection of premium beers each tell their own brand story and share a passion for craftsmanship, authenticity and using only the finest ingredients. Our iconic premium beers include Peroni Nastro Azzurro, Grolsch Premium Pilsner, Asahi Super Dry.

Asahi Group Holdings (AGH, our global parent company) is the third largest beer company in the world based on market capitalisation. However, Asahi Canada operates as part of the EMEAA division of Asahi Europe and International (AEI) At Asahi Canada, we have a clear mandate to strengthen our position by establishing a leading premium presence. The expectations are that Asahi Canada is among the leaders in global growth within AGH, AEI and the EMEAA Division.

Asahi Canada has an ambitious, high-performance culture. It seeks people with entrepreneurial mindsets that thrive in fast paced, market facing environments. It offers talented individuals a unique opportunity to work in world-class teams while assuming high levels of personal accountability to deliver on the company’s mission.

Main Interfaces

Reports to the National Director Retail Key Accounts, supports and has regular interaction with all functions, but primarily interacts with the Supply Chain team and LCBO wholesale division.

Key Purpose Statement

International premium brands are built via high-quality, premium experiences. Quality, premium execution of our brands in both retail and on-premise is therefore a key growth driver of our business in Ontario. The Senior Retail Manager – Ontario is tasked with delivering long-term portfolio growth in the retail channel, influencing and monitoring the business towards the achievement of an aggressive portfolio growth agenda.

Key Responsibilities:

In coordination and collaboration with the Director of Sales Retail, the Senior Retail Manager is responsible for identifying growth opportunities in all channels for the Asahi brands portfolio and delivering the revenue target set in the annual plan.

Forecasting & budget Management

Own the annual revenue plan and the risks and opportunities on a monthly basis

Work closely with the Asahi Canada Supply team to ensure adequate stock on hand and import timelines are met

Monitor and report phasing in shipment plans and identify potential challenges in a timely manner

Retail Customer Development Support

Manage 3 RKA in Ontario Retail and be a presence in the Ontario market

Establish sales objectives/forecasting (monthly) and develop collective sales strategies

Establish performance goals for each retail channel

Launch and track Key Account Programming budgets

Champion Innovation / New SKU‘s

Forecast, plan and flawless execution of new product launches in the Ontario retail market

Manage and own new product in market timeline and key innovation dates

Reporting and analytics

Monitor the impact of in-market activities by channel & investments (ROI) and convert to shipments

Leverage all channel data to identify growth opportunities and manage the monthly revenue targets

Contribute to monthly reporting cycle as required

Report on key KPIs alinged to with the LCBO

Desired Experience

University graduate, preferably in a related field.

Multi-level sales experience within consumer packaged goods or beverage alcohol

Minimum 5 years of experience with Ontario sales with demonstrated experience of successfully influencing and interacting with sophisticated, mult-unit customers (chains & independents).

Demonstrated experience in selling a premium portfolio of brands in Ontario

Other functional experience an asset, most notably marketing and/or retail sales.

In-Field / Customer Facing / Partner Management - 20% of time

Travel within Quebec, primarily in the GMA

Based in Toronto (home office and Toronto office)