Area Sales Manager

About Us:

Vericut is a leading software development company at the forefront of simulation technology for manufacturing. Established in 1988, we have continuously evolved our core product, Vericut, to remain an industry leader. We serve customers worldwide across a wide range of industries, with a strong presence in aerospace, automotive, and medical manufacturing.

Sandvik, Intelligent Manufacturing is on an exciting growth journey, building the new digital era of manufacturing. Our digital manufacturing solutions automate and connect the component manufacturing value chain – from design and planning to preparation, production and verification. Our objective is to make the shift towards efficient and sustainable manufacturing. As the market leader in CAM and metrology software with over 400,000 software licenses and global footprint, we have a unique foundation to build on. Please read more about us here.

Manufacturing touches nearly every aspect of our daily lives. At Vericut, we bring cutting-edge technology into real-world production environments, helping organizations optimize processes, improve accuracy, increase efficiency, and drive sustainability.

Joining Vericut means becoming part of a collaborative, innovative team that is shaping the future of manufacturing. We are problem-solvers, critical thinkers, and creators who take pride in making an impact. With offices around the globe, we continue to grow and are always looking for talented individuals to join our dynamic team.

Position Overview:

The Area Sales Manager is responsible for driving direct revenue growth in the assigned territory while also overseeing performance and collaboration with internal and external sales partners, including selected internal resellers. This position blends high-touch direct sales responsibilities with the strategic enablement and management of aligned reseller channels under defined frameworks. The ideal candidate brings a mix of technical sales expertise and partner/channel leadership capability.

Key Responsibilities:

Direct Sales

• Drive new business and expand accounts through technical sales engagements across target industries.
• Deliver customized product demos and technical sales presentations tailored to customer needs.
• Manage the full sales cycle: from prospecting and qualification through quotation, negotiation, and close.
• Create and maintain strategic account plans to drive customer satisfaction and renewals.
• Leverage CRM (Salesforce) for pipeline tracking, forecasting, and reporting.
• Meet or exceed assigned sales quotas.
• Track and manage performance against quota using CRM tools and regular pipeline reviews.

Internal Reseller & Channel Collaboration

• Serve as the regional lead for managing internal resellers authorized to sell Vericut products within a shared commercial framework.
• Guide internal resellers through onboarding, training, sales enablement, and compliance with Vericut’s product and licensing standards.
• Coordinate closely on joint marketing, lead generation, and customer engagement activities.
• Oversee reseller levels and performance expectations (e.g., sales facilitation, technical training readiness, first-level support responsibilities).
• Ensure smooth transactional workflows, including pricing structure alignment, order processing, and maintenance renewals.
• Set growth targets for internal resellers and monitor their progress through formal KPIs and periodic performance evaluations.

Partner & OEM Relationship Development

• Cultivate co-selling opportunities with machine tool builders, CAM software vendors, and tooling providers.
• Facilitate integration and go-to-market alignment with ecosystem partners to increase value to shared end customers.

Internal Collaboration

• Work cross-functionally with product, support, marketing, and finance teams to ensure alignment of go-to-market execution.
• Provide feedback on regional market dynamics, competitive positioning, and customer requirements.

Education & Experience

• Bachelor’s degree in Engineering, Business, or a related technical field required; MBA or equivalent business education preferred.
• 7+ years of progressive B2B technical sales experience, ideally within manufacturing, industrial software, or engineering solutions.
• Proven success managing full sales cycles and achieving quota targets.
• 3-5 years of experience engaging or managing channel partners, resellers, or OEM relationships strongly preferred.

Requirements

• Proven B2B technical sales experience, ideally in manufacturing or industrial software
• Strong sales cycle management from prospecting to close
• Consistent record of meeting or exceeding quotas
• Proficiency with CRM tools (Salesforce preferred) for pipeline tracking and forecasting
• Ability to deliver tailored technical demos and presentations
• Experience managing accounts and renewals through strategic account planning
• Excellent communication, negotiation, and relationship-building skills
• Strong organizational skills with attention to KPIs and performance metrics
• Effective cross-functional collaboration with internal teams
• Willing to travel up to 50%+

Preferred Qualifications

• Experience with channel or reseller management and partner enablement
• Familiarity with CNC machining, CAM/CAD, or engineering software
• Background working with OEMs or industry ecosystem partners
• Skill in developing growth strategies and monitoring partner performance
• Advanced Salesforce reporting and analytical capabilities

Compensation Details: Factors that may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate. This position offers a commission plan. Please note that the on-target earnings (OTE) are separate from the base salary.

All hiring practices, employment terms, and conditions will be conducted in accordance with the applicable local labor laws and regulations of the specific hiring location. Any variations in employment terms, including benefits, working hours, and legal requirements, will reflect the legal standards and customary practices of the region in which the employee is hired.