B2B Growth Marketing Specialist

WoodPlank is a fast-growing DTC building materials company specializing in premium exterior cladding, interior wall products, and architectural solutions. We offer modern architectural siding products to help homeowners, contractors, and designers create unique homes.

As we continue expanding our dealer and wholesale network across North America, we're looking for a B2B Growth Marketing Specialist to join our team.

We're looking for a strategic, resourceful, and results-driven marketer to take ownership of our B2B marketing initiatives.

This is a well-rounded marketing role that combines email marketing, content strategy, copywriting, promotional campaigns, and dealer engagement. You'll develop marketing initiatives that help our dealers promote and sell WoodPlank products while driving engagement, repeat purchases, and revenue growth.

You'll take ownership of campaign strategy, copywriting, and project coordination, working closely with our graphic designer and Sales team to bring marketing initiatives to life.

We're looking for someone who's proactive, comfortable leveraging AI tools, and confident figuring things out independently. If you're someone who takes initiative, enjoys solving problems, and knows how to turn marketing ideas into measurable results, this could be a great fit.

• Develop and execute email marketing strategies, including newsletters, product announcements, and promotional campaigns.
• Write compelling email copy, subject lines, and calls to action.
• Develop and optimize automated email flows for dealer onboarding, engagement, and reactivation.
• Identify audience segmentation opportunities and analyze campaign performance to improve results.

• Develop content strategies and write copy for product sell sheets, brochures, presentations, and other dealer marketing materials.
• Create creative briefs and collaborate with our graphic designer to bring marketing concepts to life.
• Use AI tools to streamline copywriting, research, content development, and marketing workflows.
• Develop educational content and marketing resources that help dealers confidently promote and sell our products.
• Coordinate the creation of digital and print marketing materials.

• Plan and execute promotional campaigns designed to increase dealer engagement and sales.
• Develop seasonal promotions, product-specific campaigns, and targeted marketing initiatives.
• Collaborate with the Sales team to identify promotional opportunities.
• Manage campaign timelines, messaging, and creative coordination.
• Track campaign performance, identify revenue growth opportunities, and use data to continuously improve marketing effectiveness.

• Develop marketing strategies that encourage repeat purchases and strengthen dealer engagement.
• Create targeted campaigns to re-engage inactive dealers.
• Identify cross-selling opportunities and develop campaigns that introduce dealers to additional product categories.
• Support dealer co-marketing initiatives, product launches, and showroom promotions.
• Analyze marketing performance and identify opportunities to drive revenue growth.

• 3-5+ years of experience in B2B marketing, digital marketing, or a related field.
• A well-rounded understanding of marketing, including email marketing, content strategy, campaign planning, and customer engagement.
• Experience independently planning, managing, and optimizing marketing campaigns from strategy through execution, with accountability for results.
• Strong copywriting and communication skills, with the ability to create clear, engaging, and effective marketing content.
• Comfortable using AI tools to improve efficiency, support research, and develop marketing content.
• Resourceful, proactive, and able to independently research, troubleshoot, and find solutions.
• Familiarity with email marketing platforms and CRM systems, such as Klaviyo and HubSpot.
• Strong analytical thinking, with the ability to identify opportunities, interpret campaign and customer data, and turn insights into actionable marketing strategies.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects.
• Comfortable collaborating with Sales, Design, and other team members.

• Experience in building materials, construction, home improvement, or wholesale distribution.
• Experience marketing to dealers, distributors, contractors, or other B2B audiences.
• Familiarity with Shopify, marketing automation, and customer segmentation.
• Experience developing sales enablement materials or co-marketing campaigns.

At WoodPlank, you'll have the opportunity to make a real impact on a growing dealer and wholesale network. You'll take ownership of B2B marketing initiatives, develop new strategies, and see how your work contributes to business growth.

You'll collaborate with an established Sales, Marketing, and Creative team, giving you the support and resources to turn ideas into effective campaigns.

We value people who take initiative, bring fresh perspectives, and are motivated by making things happen.