Business development manager

Remote Position

The Role

The Business Development Manager will work closely with the sales team to create and close business opportunities with both existing customers and new manufacturing organizations. In this role, you will contribute to customer success by delivering solutions that generate measurable business outcomes.

Our client has a strong presence within the Canadian manufacturing sector and works with leading companies in the food and beverage, pharmaceutical, forestry, and consumer packaged goods industries. You will be responsible for developing long-term business relationships while identifying growth opportunities across your assigned territory. Using a consultative sales approach, you will seek to understand clients’ operational challenges and recommend value-driven solutions.

Key Responsibilities
Account Growth & Customer Relationship Management

• Create and close growth opportunities within existing accounts by understanding customers’ priorities, operational challenges, and strategic initiatives.
• Build trusted relationships with stakeholders in operations, engineering, IT, and executive leadership.

New Business Development & Opportunity Management

• Generate new business through proactive prospecting, targeted account development, referrals, industry networking, and effective management of inbound and outbound leads.

Results-Based Selling & Strategic Consulting

• Lead discovery discussions focused on client challenges and measurable business outcomes, including productivity, throughput, quality, asset reliability, downtime reduction, and workforce efficiency.
• Position technology as a driver of measurable business value.

Consultative Needs Analysis & Qualification

• Identify business challenges, measurable impacts, desired outcomes, decision-making processes, key stakeholders, competitive environments, and compelling reasons for action.

Cross-Functional Collaboration

• Engage solution leaders and subject matter experts at the appropriate stage of qualified opportunities.
• Coordinate internal resources throughout the sales process while maintaining ownership of the customer relationship.

Targeted Marketing & Demand Generation

• Partner with marketing and sales development teams to execute targeted campaigns, industry events, and account-based initiatives that generate qualified opportunities.

Industry Expertise & Portfolio Knowledge

• Maintain a strong understanding of manufacturing priorities, industry trends, and the organization’s solution portfolio.

Strategic Account & Territory Planning

• Collaborate with leadership to define key target accounts, evaluate market opportunities, and execute territory growth strategies.

Sales Process Leadership

• Advance opportunities through the complete sales cycle using a structured and consultative qualification methodology.

Opportunity & Forecast Management

• Maintain accurate opportunity data, pipeline activities, next steps, and forecasts within the CRM platform.

Executive & Stakeholder Relationships

• Develop multi-level relationships within client organizations and effectively communicate business value to operational, technical, commercial, and executive stakeholders.

Experience & Education

• 5 to 7 years of successful B2B sales or business development experience.
• Experience selling into manufacturing or industrial environments.
• Proven success developing existing accounts and acquiring new customers.
• Experience leading consultative sales processes involving multiple stakeholders.
• Experience selling software, professional services, consulting services, or digital transformation solutions.
• Experience using CRM platforms for opportunity management, pipeline development, and forecasting.
• Knowledge of food & beverage manufacturing, consumer packaged goods (CPG), pharmaceuticals, pulp & paper, or wood product industries is desired.
• Experience related to industrial data, analytics, and asset performance optimization is an asset.
• Experience selling industrial software solutions such as SCADA, MES, MRP, or MOM systems is preferred.

Location : Remote Position