Digital Marketing & Content Lead

Digital Marketing & Content Lead

Business Instincts Group (BIG) is looking for a hands-on, results-driven Digital Marketing & Content Lead to join our growing team.

We're searching for someone who is equally comfortable developing strategy and rolling up their sleeves to execute. This role is ideal for someone who enjoys building marketing campaigns from the ground up, writing compelling content, analyzing performance, and continuously optimizing results. You'll thrive in this position if you're proactive, organized, and passionate about creating marketing that delivers measurable impact.

As Digital Marketing & Content Lead, you'll help plan, execute, and optimize marketing initiatives across multiple brands and client accounts. From managing paid advertising campaigns to developing content strategies and reporting on campaign performance, you'll play a key role in driving growth for both Business Instincts Group and our clients.

What You'll Do

Develop & Execute Digital Marketing Strategies

Work closely with leadership to develop and implement marketing strategies that support business objectives across a variety of industries, including technology, professional services, capital markets, and emerging businesses.

Manage Paid Advertising Campaigns

Plan, launch, monitor, and optimize digital advertising campaigns across platforms including Google Ads and paid social. Continuously evaluate campaign performance, identify opportunities for improvement, and maximize return on investment.

Lead Content Strategy & Creation

Develop content calendars and create engaging content across multiple channels, including:

• LinkedIn
• Social media
• Blogs
• Email marketing
• Website content
• Campaign landing pages

Support Multi-Channel Marketing Campaigns

Coordinate the execution of integrated marketing campaigns across digital platforms, working closely with internal teams to ensure campaigns are delivered on time and achieve desired results.

Measure Performance & Report Results

Track campaign performance using Google Analytics, advertising platforms, and marketing reporting tools. Prepare clear, actionable reports that identify successes, opportunities, and recommendations for ongoing optimization.

Research Markets & Identify Opportunities

Stay informed on industry trends, competitor activity, and emerging marketing practices to identify opportunities for growth and continuous improvement.

Maintain Brand Consistency

Ensure all marketing materials, campaigns, and communications maintain consistent branding, messaging, and quality across every client and internal initiative.

Take Ownership

Work independently in a remote environment while confidently managing multiple priorities, meeting deadlines, and driving projects forward with minimal oversight.

You're Probably a Great Fit If You:

• Have experience managing Google Ads and paid social campaigns
• Enjoy writing and creating high-quality business content
• Can confidently move between strategy, execution, and reporting
• Are highly organized and detail-oriented
• Thrive in a fast-paced, remote work environment
• Are a self-starter who takes ownership of projects
• Have strong written and verbal communication skills
• Enjoy analyzing data and using insights to improve performance
• Can manage multiple brands, campaigns, and deadlines simultaneously
• Take pride in producing polished, professional work

Skills & Experience

• Previous experience in digital marketing, content marketing, or marketing strategy
• Experience managing Google Ads campaigns
• Experience with paid social advertising platforms
• Strong copywriting and business writing skills
• Experience developing content calendars and marketing campaigns
• Experience with email marketing platforms
• Experience using Google Analytics and campaign reporting tools
• Strong understanding of SEO best practices
• Experience with Content Management Systems (CMS); Salesforce experience is considered an asset
• Proficiency in Microsoft Office and Google Workspace
• Excellent organizational, analytical, and project management skills

A degree in Marketing, Communications, Business, or a related field is considered an asset. Relevant experience, initiative, and a proven ability to execute successful marketing campaigns are equally valued.

About Business Instincts Group

Business Instincts Group is an innovative company focused on building impactful brands, digital products, and marketing solutions across a variety of industries. We combine strategy, creativity, and execution to help our brands and clients stand out in competitive markets.

We value accountability, initiative, collaboration, and people who genuinely care about doing great work.

What We Offer

• Remote Work Environment
• Paid Time Off
• Monthly Health Spending Account
• Opportunity to work across diverse brands and industries
• Collaborative and fast-moving team environment
• Monthly travel opportunities
• Opportunities for professional growth and career development

Location & Travel Requirements

This is a remote position; however, candidates must be based in Calgary, Alberta, and have access to a reliable vehicle.

This role includes occasional in-person meetings, content shoots, events, and monthly travel opportunities depending on project requirements. Flexibility and the ability to travel as needed are important for this position.

Ready to Apply?

Please submit:

• Your resume
• Relevant portfolio or work samples demonstrating your writing, campaign work, or digital marketing experience (if applicable)