Director, Distribution & Activation

Why Meridian?

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected.

Find our story here: About Meridian

The role: Accelerates growth by leading development, prioritization and commercial mobilization of Wealth-specific growth programs, including referral and lead ecosystems, advisor recruitment and onboarding, practice modernization, and specialized distribution channels. Accountable for expanding advisor capacity, improving business-development effectiveness, deepening member relationships, and supporting sustainable growth in assets under administration, insurance revenue, advice penetration and advisor productivity. This role owns the what and why of Wealth growth: growth priorities, distribution strategy, advisor capacity, practice-model evolution, business requirements and targeted commercial outcomes.

Key Responsibilities

Growth strategy, referrals and segment expansion - 25%

• Lead the development and execution of Wealth growth strategies by identifying, evaluating and prioritizing growth opportunities through analysis of market trends, competitive positioning, member needs and channel performance, ensuring resources and investments are aligned to the highest-value business outcomes.
• Define and govern Wealth requirements for referral ecosystems, campaigns, lead management and segment strategies for mass affluent and high-net-worth members, leveraging data and performance insights to optimize conversion, advisor effectiveness, member engagement and long-term growth result.
• Define and maintain a multi-year Wealth distribution and growth roadmap, translating enterprise strategy, market opportunities and member needs into prioritized initiatives, investment requirements and measurable commercial outcomes.

Distribution channels and strategic partners - 20%

• Set strategic direction and growth priorities for the Wealth Advice Centre, Insurance Advisory, IPC, planning specialization and emerging advisory models.
• Define the role, value proposition, target segments and growth expectations of each Wealth distribution channel, ensuring channel strategies are differentiated, complementary and aligned with member needs.
• Lead the evaluation and development of emerging advisory and distribution models that extend market reach, improve access to advice and create scalable growth opportunities.
• Champion collaboration with enterprise and external wealth partners.

Advisor capacity, recruitment and onboarding - 20%

• Own advisor capacity strategy, recruitment requirements, and onboarding standards, including the target experience, business outcomes and measures for time to productivity.
• Establish frameworks that accelerate early productivity, strengthen retention and align coverage to member demand and growth opportunities.
• Develop multi-year advisor capacity and workforce plans using member demand, market potential, advisor productivity, attrition, succession risk and geographic coverage to determine future capability and recruitment requirements.

Advisor practice models and productivity - 20%

• Advance advisor practice model considerations, retirement and book-transition programs, book optimization and acquisition, and scalable service models.
• Lead the evolution of advisor capabilities, productivity, and service delivery, measuring performance through advisor productivity, member outcomes, revenue growth and referral effectiveness.

Governance, leadership and risk discipline

• Lead strategic growth governance through the Wealth Operating Council.
• Drive cross-functional delivery, clarify decision rights, manage dependencies, escalate material funding or risk issues, and lead assigned teams with clear accountability.
• Lead and develop a team of specialized professionals and leaders, fostering a culture of accountability, collaboration and continuous improvement.
• Build succession depth across Wealth distribution functions through coaching, talent development and workforce planning.

Knowledge, Skills, and Abilities

• Expertise in wealth distribution, growth strategy, advisor productivity, referral ecosystems and business development.
• Strong knowledge of virtual and in-person advisor practice models, capacity planning, recruitment, onboarding and succession.
• Demonstrated ability to develop enterprise growth strategies, commercial business cases and multi-year distribution roadmaps.
• Strong understanding of distribution economics, investment prioritization, financial modelling and value-realization measurement.
• Ability to translate enterprise opportunities into scalable Wealth requirements, operating routines and measurable outcomes.
• Advanced analytical, financial and performance-management skills, including interpretation of growth, capacity and conversion data.
• Strong executive communication, ability to influence results across indirect reporting structures, negotiation, stakeholder management and governance skills.
• Knowledge of wealth operations, regulatory and conduct expectations, member experience, marketing activation, CRM and digital enablement.
• Proven people leadership and ability to lead through matrix relationships, councils and cross-functional working groups.
• Comfort learning and adopting new digital tools, with an openness to using AI‑enabled technology to enhance productivity, accuracy, and the Member experience.

Education, Work Experience, and Professional Designations/Certifications

• Undergraduate degree in business, finance, economics or a related discipline, or an equivalent combination of education and experience.
• Fourteen plus years (14+) of significant progressive experience in wealth management, distribution strategy, sales leadership, practice management or business transformation.
• Demonstrated experience leading growth programs, advisor-capacity initiatives, cross-functional delivery and people teams.
• Relevant wealth, financial-planning, insurance or investment-industry designation is preferred.
• Experience operating in a regulated financial services environment and working with external wealth partners is preferred.

This posting is for a newly created position. Internal candidates are being considered.

Salary Range: $123,400.00 to $185,200.00 CAD

Compensation for this role is based on a combination of skills, experience, and internal equity. Candidates with stronger alignment to the role’s requirements may be placed higher within the range. Your recruiter will share more information about our total rewards package during the hiring process.

Office Location: Toronto Corporate Office with the ability to travel to our St. Catharines office as needed. This is a hybrid work opportunity.

Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires a minimum of one day per week in the office for purposeful meetings to collaborate, innovate, and build effective relationships with your team, your colleagues, and your leader, which is important to us.

What’s in it for you?

• We have an inclusive and collaborative working environment that encourages teamwork, creativity, curiosity, and celebrates success.
• We provide you with the tools and technology needed to delight your candidates and clients.
• You will get to work with and learn from diverse industry leaders and colleagues, who have hailed from top organizations.
• Hybrid work arrangements with in-person office time to collaborate, innovate, and build relationships with your colleagues.
• This is not your typical “corporate” job. We work hard and we have fun!

Build the Future of Banking with Us

At Meridian, we’re not just adapting to the future—we’re shaping it. We see talent as a catalyst for sustainable growth, community impact, and future-readiness. As the financial landscape evolves, we’re looking for team members who bring:

• Embedding & leveraging technology – Confidence and willingness to learn and integrate AI and emerging technologies into new ways of working. Experience with low/no code tools like the Microsoft Power Platform and generative AI productivity tools like Microsoft Copilot is considered an asset
• Critical Thinking – The ability to analyze, evaluate and interpret information from various sources and apply logic and problem solving to make decisions.
• Data Driven– Leverage data and insights to identify, prioritize and improve member experience and business efficiency.
• Curiosity & Flexibility – Comfortable navigating and embracing change and uncertainty, ask more questions, explore more options. Continuously learn and grow.

Experience the Difference!

Meridian committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.

Please note that due to the volume of applications, only those under consideration will be contacted for an interview.

Thank you for your interest in Meridian Credit Union.

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