Director of Marketing

THE OPPORTUNITY:

DIRECTOR OF MARKETING (ON-SITE)

REPORTS TO DIRECTOR OF SALES AND MARKETING

THE COMPANY:

Passion Drives Performance. InnVest succeeds because our people love what we do. Our entire team shares a deep-rooted passion for the world of hospitality & travel that extends far beyond the walls of our offices and locations.

Our company culture is built on collaboration. A nimble team where everyone has a voice at the table and an opportunity to pursue their passions. Our skillsets are as diverse as our portfolio, but we all have a singular focus: a belief that partnerships deliver the best results, an entrepreneurial approach to decision making, respect for others, a strong sense of integrity and a curiosity to challenge the status quo.

With over 100 hotels in our portfolio, representing 18 internationally recognized hotel brands, InnVest is the largest independent owner of hotels in Canada. In addition, our management team oversees the day-to-day activities of almost 80 hotels also making InnVest the largest independent operator of hotels in Canada. InnVest’s portfolio is geographically diverse with hotels from Vancouver, BC to Corner Brook, NL but also experientially diverse from roadside inns to luxury urban properties.

At InnVest, our mission is simple – to deliver outstanding guest experiences and superior returns on quality hospitality investment. A career at InnVest will provide you with unrivalled opportunities and invaluable exposure to Canada’s largest independently-owned and operated hotel portfolio.

THE HOTEL:

The Algonquin Resort St. Andrews by-the-Sea, Autograph Collection

Exactly Like Nothing Else

For over a century, The Algonquin Resort St. Andrews by-the-Sea, Autograph Collection has welcomed travelers to an exquisite stay in New Brunswick. Located in historic St. Andrews, voted as Canada's top destination by USA Today, the resort is unique in its offerings: an idyllic seaside town with locally authentic dining & shops, the region's warmest swimming at Katy's Cove beach and award-winning whale watching, all at our doorstep. Featuring 235 luxury Guestrooms, five dining outlets, an award-winning 18-hole golf course, full conference centre and spa, The Algonquin is the centerpiece of Maritime hospitality.

Under the stewardship of InnVest, Canada's largest owner & operator of hotels, significant investments are currently underway including a thoughtful reimagining of all Guestrooms, restaurants & public spaces as well as the opening of a new Nordic Spa, supporting our year-round offerings. Since 1889, The Algonquin has led the way for Canadian resort innovation - join us as we embark on our second century of authentic Maritime hospitality.

Be where you can do your best work, Begin your purpose, Belong to an amazing global team, and Become the best version of yourself.

THE ROLE:

The Director of Marketing will be responsible for the Marketing, Public Relations, and overall brand efforts for the Algonquin Resort. This onsite position will collaborate with the sales and marketing team, as well as the executive committee to build campaigns to drive revenue.

ACTIVITIES:

The duties and responsibilities for the Director of Marketing include, but are not limited to the following:

Overall Responsibilities

• Lead all marketing, public relations, and brand efforts for The Algonquin Resort
• Build campaigns that drive revenue while reinforcing the resort as a leading destination in St. Andrews and Atlantic Canada
• Support the Sales and Marketing team, along with external partners such as agencies, photographers, and media
• Develop sales tools and promotional materials, including presentation decks, unique promotions, and supporting collateral
• Ensure the resort’s look, voice, and messaging are consistent across all platforms including website, social media, advertising, and on-property materials
• Stay connected to the local community through events, partnerships, and tourism initiatives
• Contribute to the leadership team and support overall business planning and performance
• Prepare monthly reports with clear insights on results, opportunities, and next steps
• Build relationships with regional tourism partners, media, and industry contacts
• Manage marketing budgets, forecasts, and expenses responsibly

Public Relations and Communications

• Plan and deliver a yearly public relations strategy that supports both awareness and bookings
• Act as the main contact for media, including travel writers, local press, and influencers
• Write and manage press releases, story ideas, and media outreach
• Host media stays and coordinate photography, video shoots, and interviews on property
• Maintain strong working relationships with the local DMO, tourism boards and Marriott brand teams
• Support local partnerships and community involvement in a way that feels authentic to the resort
• Monitor online reviews and help protect the resort’s reputation
• Keep photo libraries, media lists, and press materials up to date
• Identify opportunities for awards, recognition, and industry exposure
• Support communications across departments to enhance the guest experience
• Step in to guide messaging if any issues or sensitive situations arise

Marketing

• Plan and execute marketing campaigns that drive bookings across rooms, events, activations and experiences
• Work closely with sales & revenue teams to align marketing with demand and need periods
• Support business across key segments such as leisure, incentive, association, weddings, corporate groups, and local events
• Oversee the website and third-party listings to ensure all content is accurate and performing well
• Lead marketing efforts for the full resort experience including accommodations, dining, golf, spa, and seasonal programming
• Execute social media direction with a focus on strong visuals, storytelling, and steady growth
• Oversee all creative assets including photography, video, print, and digital materials
• Build and manage annual marketing plans and budgets
• Find new ways to promote the resort through partnerships, campaigns, and local collaborations
• Lead content optimization with a focus on SEO and AI-driven best practices
• Drive incremental demand during need periods through targeted local and regional marketing initiatives across resort outlets

Internal Communications

• Support leadership with clear and consistent internal communication
• Help keep teams informed and aligned across departments
• Contribute to initiatives that strengthen team culture and engagement
• Manage execution of initiatives and activations
• Provide guidance for media interactions when needed
• Support communication planning during operational challenges or emergencies
• Promote a positive and professional team environment through strong communication

COMPETENCIES WE ARE SEEKING:

• Bachelor's degree in Marketing, Communications, Business, or related field required.
• Minimum 3 years of progressive marketing experience.
• Proven success in developing and executing integrated marketing, advertising, and public relations strategies that drive business growth.
• Strong knowledge of digital marketing, media relations, content development, social media management, and CRM platforms.
• Experience managing brand reputation, media partnerships, press relations, and crisis communications.
• Advanced analytical, budgeting, project management, and communication skills.
• Experience within hospitality, tourism, resort, or destination marketing environments required.
• Bilingual preferred
• Must be located or willing to relocate to St Andrews New Brunswick

InnVest Hotels is an inclusive employer. As such, we welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We appreciate all applications, however only those applicants selected for an interview will be contacted.