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Director, Retail Search & SEM

@ Kim Cosic Consulting Inc.

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Toronto, Ontario

Temps plein
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En bref

Kim Cosic Consulting Inc. is hiring a Director, Retail Search & SEM to lead search strategy and delivery for CPG clients across Amazon, other retail media networks and Google Search. The role leads a team of 5 across multiple business units, with extensive Amazon Sponsored Ads experience a must-have.

Responsabilités :

  • Lead integrated retail search and Google Search strategies
  • Set Amazon Sponsored Ads strategy and guide campaign optimization
  • Coordinate always-on, seasonal and launch activity
  • Lead, coach and develop a team across business units
  • Establish workflows, campaign standards and quality assurance

Résumé des exigences :

  • Extensive hands-on Amazon Sponsored Ads experience (must-have)
  • Strong Google Search experience across strategy and bidding
  • Experience leading teams across multiple business units
  • CPG experience preferred
  • Experience with Walmart Connect, Instacart Ads or Pacvue is an asset

Outils et compétences

Amazon Sponsored AdsGoogle SearchWalmart ConnectInstacart AdsPacvue
Source et dates

Type de source non vérifié · apify-linkedin

Date publiée par l’employeur
2026-11-12
Première détection par notre source
2026-11-14
Mise à jour du dossier source
2026-11-14

Ces dates décrivent le dossier source, pas une vérification en direct du recrutement. Consultez l’offre originale.

Détails du poste

NiveauChef d’équipe
DomaineMarketing
Gestion d’équipeOui
Heures par semaine40 (estimé)
Milieu de travailBureau
PositionSurtout assis
Exigences physiquesphysique faible · ordinateur élevé

Résumé et détails rédigés par l’IA à partir de l’offre; l’offre de l’employeur fait foi.

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Kim Cosic Consulting Inc.

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Description

POSITION SUMMARY

The Director, Retail Search & SEM leads search strategy and delivery for CPG clients across Amazon and other retail media networks, alongside Google Search. The role requires extensive hands-on Amazon Sponsored Ads expertise and strong SEM experience, connecting retail and traditional search to full-funnel business objectives.

The Director leads a team of 5 working across multiple business units, setting strategic direction and consistent standards while partnering with client, account, commerce, analytics, and media teams.

The role contributes to end-to-end planning through upper funnel audience alignment, measurement, investment prioritization, and campaign scheduling.

KEY RESPONSIBILITIES

• Lead integrated retail search and Google Search strategies, translating brand, category, shopper, and commercial goals into channel roles, budgets, audiences, and activation plans.

• Set Amazon Sponsored Ads strategy and guide campaign planning, activation, and optimization; assess additional retail networks such as Walmart Connect and Instacart based on client needs.

• Guide Google Search keyword, query, bidding, budget, and measurement approaches, ensuring alignment with retail search and broader media activity.

• Coordinate always-on, seasonal, tentpole, and launch activity, including flighting, pacing, scheduling, and investment shifts.

• Align search with upper-funnel audiences and consumer journeys; partner across strategy, analytics, and media teams on prioritization and measurement. Turn results into clear recommendations, with appropriate context for platform-reported performance.

• Lead, coach, and develop a team across multiple business units; manage priorities and resourcing, build capability, and foster collaboration across disciplines.

• Establish scalable workflows, campaign standards, and quality assurance for planning, launch, optimization, and reporting. Identify opportunities to improve outcomes and operational efficiency.

• Contribute to client guidance, pitches, onboarding, platform education, test-and-learn initiatives, and capability development. Maintain strong client and platform-partner relationships.

DESIRED SKILLS & EXPERIENCE

• Extensive hands-on experience planning, activating, and optimizing Amazon Sponsored Ads campaigns — a must-have.

• Experience with retail media platforms beyond Amazon, including Walmart Connect or Instacart Ads, is an asset.

• Experience with Pacvue or another retail media/search SaaS platform is an asset.

• Strong Google Search experience across strategy, keywords and queries, bidding, budgets, measurement, and optimization.

• Experience leading and developing teams across multiple business units or in a complex, matrixed organization.

• CPG experience and understanding of category, portfolio, retailer, and shopper dynamics preferred.

• Ability to integrate retail search and SEM with broader media, including audience alignment, measurement, prioritization, and scheduling.

• Strong analytical, strategic, organizational, client communication, and presentation skills.

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