Director, Sales Ontario

Position Summary

The Director, Sales for Ontario, provides strategic and operational leadership for the Dulux store network across Ontario. This role is accountable for translating the sales strategy into clear regional priorities, building a disciplined execution rhythm, and leading the Corporate Account Managers, Regional Sales Managers, and their Account Development Manager teams to deliver profitable growth, stronger customer engagement and consistent market execution.

Reporting to the VP of Sales & Operations – Dulux Stores Canada, the Director will work in close partnership with the Regional Operations Director to align sales and store execution, strengthen customer coverage, and ensure teams are focused on the highest-value growth opportunities across Ontario

Key Responsibilities

Sales Strategy & Growth

• Lead the development and execution of the Ontario sales plan in line with national commercial priorities. Turn the strategy into clear regional, market and customer priorities, each with defined owners and measures.

• Drive profitable sales growth, margin, customer retention and new business development across Ontario. Ensure sales programs, pricing, promotions and market-development initiatives are carried out consistently.

• Use sales performance, customer insights and market data to find underpenetrated markets, segments and territories, and put resources where they will bring the strongest return.

Customer & Corporate Account Leadership

• Set clear account strategies and growth priorities for major corporate customers and prospects, and build strong relationships with key customers. Support teams on complex or high-value opportunities and negotiations.

• Drive disciplined account planning, opportunity management and forecasting to win new customers, keep existing ones and grow share of wallet. Use Salesforce and account reporting effectively to improve pipeline visibility and accountability.

• Coordinate corporate and regional account activity so ownership is clear, local execution is strong and the customer experience is consistent.

Leadership & Talent Development

• Lead, coach and develop Regional Sales Managers and Corporate Account Managers, with accountability for the performance and development of their Account Development Manager teams.

• Set clear expectations, performance standards and operating rhythms across the sales organization. Address performance gaps quickly with actionable improvement plans.

• Build leadership capability and succession depth through field engagement, talent reviews and development plans. Foster a culture of accountability, collaboration, customer focus and continuous improvement.

Business Performance & Partnerships

• Own the Ontario P&L, including sales, margin, profitability, pipeline and activity measures. Balance top-line growth with margin discipline, controllable expenses and long-term customer value.

• Lead regular business reviews and take timely corrective action when results are off plan. Give senior leadership clear updates on performance, risks, opportunities and recommended actions.

• Partner with Regional Operations Managers, Marketing and Commercial Excellence to align sales priorities with store execution, service levels, inventory and labour capacity, and remove barriers to delivering Ontario priorities.

• Support market expansions, new-store openings and other growth initiatives with the right sales coverage and customer-development plans.

Qualifications & Key Competencies

Key Competencies

• Strategic Leadership & Execution: Turns company strategy into practical regional plans and makes sure the team delivers on them. Sets clear expectations, follows through consistently and adjusts quickly when results are off track.

• Commercial & Customer Acumen: Uses sales, margin and customer data to make clear, sound business decisions. Understands customer needs and builds strong relationships that create lasting growth.

• People & Change Leadership: Builds strong teams, coaches well and develops future leaders. Guides teams through change with clear direction, practical support and accountability.

• Collaboration & Influence: Works well with sales, operations and support functions to solve problems and deliver shared results. Communicates clearly and credibly with field teams, customers and senior leaders.

Preferred Experience

• Progressive sales leadership experience managing teams across several regions or territories, including leading other leaders and developing field-based sales professionals.

• A proven record of delivering profitable growth and turning around underperforming markets, with strong skills in sales forecasting, customer planning and pipeline management.

• Experience in retail, trade, distribution, building products, coatings or a related multi-channel environment is an asset.

• Post-secondary education in Business, Sales or a related field, or equivalent experience.

Working Requirements

• Regular travel throughout Ontario to support customers, field leaders, and sales teams.

• Ability to work across a geographically dispersed organization and balance strategic leadership with field presence.
• What We Offer
  Comprehensive benefits, including paid time off and group benefits, available from your first day.
  $550 annual Health Spending Account for eligible health and dental expenses
  24/7 telemedicine services for employees and eligible dependents
  Employee & Family Assistance Program (EFAP) providing confidential, 24/7 support for employees and their families
  Paid wellness days for eligible employees
  Flexible Hybrid model

Compensation

Compensation for this role is determined based on factors such as location, market conditions, internal equity, and the candidate's experience and qualifications. In addition to salary, full-time permanent employees are eligible for our broader total rewards package, which includes comprehensive benefits, including paid vacation and wellness days, as well as other incentives for eligible employees. The estimated salary for this role will be within the following range: $125,000 – $150,000 CAD annually.
Candidates whose compensation expectations fall outside of the posted range are still encouraged to apply. We recognize that each candidate brings unique skills and experience, and compensation will be discussed throughout the recruitment process.

Equal Employment Opportunity (EEO)

At Canadian Industries Limited (CIL), we are committed to building a diverse, equitable, and inclusive workplace where everyone has the opportunity to succeed. We welcome applications from all qualified candidates and are committed to providing equal employment opportunities free from discrimination.
We are committed to ensuring our recruitment process is accessible to all candidates. If you require accommodation at any stage of the recruitment process, please let us know. Accommodation requests will be handled confidentially and respectfully.

We don’t use AI in our recruitment process. All hiring decisions are made by our
recruitment team.