Ecommerce Product Manager

Take Your Career to New Heights with Flair Airlines

We’re here to make air travel affordable for everyone, and we’re looking for talented individuals who want to help us continue changing the industry for the better. As Canada’s most reliable airline, we're all about offering real value. As we continue to expand our network, increase flight frequencies, and introduce more services, we’re looking for passionate team members to help us in our mission to make air travel accessible for everyone. We know who we are, and we’re confident in our approach.

Your Team:

Join the IT E-Commerce & Digital Marketing team at Flair as an Ecommerce Product Manager, where you'll play a key role in shaping the digital customer experience across our web and mobile platforms. Reporting to the Director, IT E-Commerce, you will be responsible for optimizing the end-to-end digital customer journey, including the booking flow, Manage My Booking, Online Check-in, and post-booking experiences. Working closely with cross-functional stakeholders, you will deliver customer-centric digital solutions that enhance self-service capabilities, improve the user experience, drive digital engagement, and support ancillary revenue growth.

This role is an on-site position based in either our Edmonton, AB or Vancouver, BC office.

A Day in the Life:

As an E-commerce Product Manager, you will:

Leading the product design and management of digital touchpoints, including Booking flow, Manage My Booking, Online Check-in, and other in-journey and post-journey experiences.

• Designing intuitive, compelling, and easy-to-use digital experiences across web and app platforms.
• Developing a seamless digital experience that enhances the customer’s overall travel journey.
• Aligning and developing solutions with the stakeholders to ensure a seamless user-centred journey.
• Using customer insights, performance data, and testing methodologies, including A/B and multivariate testing, to optimize conversion and digital performance.
• Working closely with the marketing team to ensure Flair’s web and app platforms deliver the right messaging and a brand-enhancing customer experience.
• Working with stakeholders across the business to manage the development pipeline and prioritize the highest-value initiatives.
• Identifying opportunities to improve digital self-service functionality, customer engagement, and the overall post-booking experience.
• Monitoring and supporting key performance measures, including ancillary revenue per passenger and online check-in rate
• Other duties as assigned from time to time.

What You Bring to the Role:

The preferred candidate should exemplify Flair's core values of honesty, efficiency, accountability, and respect while demonstrating success in previous roles. Additionally, we are seeking individuals who possess:

• Education:
  • Bachelor’s degree in Business, Marketing, E-Commerce, Digital Product Management, Computer Science, or a related field is preferred.
  • An equivalent combination of education and relevant experience will be considered.
• Experience:
  • Minimum of 3–5 years of experience in digital product management, e-commerce, digital experience, or a related role.
  • Experience managing customer-facing digital products across web and app platforms is preferred.
  • Demonstrated experience working with AB testing platforms or digital customer journey touchpoints is considered an asset.
  • Experience working closely with revenue, marketing, design, and technology teams to deliver digital product enhancements is preferred.
  • Experience using customer insights, analytics, and testing methodologies to improve digital performance and user experience is required.
  • Previous experience in airline, travel, e-commerce, or another consumer-facing digital environment is considered an asset.
• Skills and Abilities:
  • Strong understanding of digital product management principles and customer experience design.
  • Ability to translate customer needs, business priorities, and performance data into practical product improvements.
  • Strong analytical skills, with the ability to interpret digital performance metrics, user behaviour, and conversion data.
  • Experience using testing methodologies, including A/B and multivariate testing, to improve digital outcomes.
  • Strong collaboration skills, with the ability to work effectively with cross-functional teams, including marketing, revenue, design, and technology.
  • Strong communication and stakeholder management skills, with the ability to clearly present ideas, priorities, and recommendations.
  • Ability to manage multiple priorities and work effectively in a fast-paced digital environment.
  • Strong organizational skills and attention to detail.
• Requirements:
  • Clear criminal record check and satisfactory references.
  • Must be legally eligible to work in Canada without restriction.

Why You’ll Love Working Here:

At Flair, we prioritize our teams by cultivating a supportive, collaborative work environment filled with opportunities for growth. Investing in our people is at the heart of what we do because your success fuels our collective achievements. We are dedicated to fostering a workplace where leaders thrive, innovation flourishes, and every team member feels valued and empowered.

From the moment you join us, you’ll have access to a comprehensive benefits package designed to support your well-being because when you’re at your best, so are we. This benefits package includes:

• Comprehensive Salary - A salary that reflects your experience and contributions.
• Comprehensive Benefits - Competitive medical and dental coverage, disability insurance, life insurance, and an employee and family assistance program.
• Retirement Savings - A pension plan with employer-matched contributions.
• Unlimited Travel Perks – Enjoy free and discounted flights for you and your travel companions.

If you’re ready to join a team that’s bold, innovative, and fun, we want to hear from you!

Your Career, Your Journey - Join Flair!

If you’re ready to embark on this exciting journey with Flair Airlines, please submit your resume through the job posting and answer a few questions about your experience and suitability for the role. We look forward to your application.

Apply by November 20, 2026

At Flair, we’re committed to building an inclusive, equal, and accessible workplace that welcomes diverse talent. We encourage candidates from all backgrounds to apply. If you need accommodation during the selection process, just let us know.

We thank all applicants for their interest in Flair; however, only those selected to continue in the process will be contacted.

Website: flyflair.com