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Publié il y a 17 jours

Head of Marketing

@ Hartmann Young

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Vancouver, Colombie-Britannique

Temps plein10+ ans d’expérience
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En bref

Hartmann Young is hiring a Head of Marketing for an established Canadian digital health and consumer technology business. The role leads marketing strategy and execution across customer acquisition, brand, engagement and retention, and builds the team to support growth. The posting requires 10+ years of marketing experience, at least 3 in a senior leadership role, and office attendance twice per week near Greater Vancouver.

Responsabilités :

  • Own and execute marketing strategy across brand, performance and digital
  • Lead customer acquisition across paid search, paid social, SEO and email
  • Optimise CAC, conversion rates, LTV and marketing ROI
  • Build, manage and develop a high-performing marketing team

Résumé des exigences :

  • 10+ years of marketing experience, 3+ in senior leadership
  • Proven scaling of DTC, e-commerce or subscription businesses
  • Strong performance marketing results
  • Knowledge of the Canadian consumer market
Source et dates

Type de source non vérifié · apify-linkedin

Date publiée par l’employeur
2026-10-25
Première détection par notre source
2026-11-10
Mise à jour du dossier source
2026-11-10

Ces dates décrivent le dossier source, pas une vérification en direct du recrutement. Consultez l’offre originale.

Détails du poste

NiveauChef d’équipe
DomaineMarketing
Expérience10 an(s) et plus
Expérience en gestion3 an(s) et plus
Gestion d’équipeOui
Heures par semaine40 (estimé)
Milieu de travailBureau
PositionSurtout assis
Exigences physiquesphysique faible · ordinateur élevé
LanguesEnglish

Résumé et détails rédigés par l’IA à partir de l’offre; l’offre de l’employeur fait foi.

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Hartmann Young

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Description

Hartmann Young is working with an established Canadian digital health and consumer technology business focused on improving how individuals access and engage with essential services.

The company has developed a technology-enabled platform serving a growing consumer market. As the business continues to expand, it is looking to strengthen its marketing capabilities, accelerate customer acquisition and drive sustainable commercial growth.

The opportunity

They are seeking an experienced Head of Marketing to lead the company's marketing strategy and execution, with responsibility for driving customer acquisition, brand development, engagement and retention.

The successful candidate will work closely with the executive leadership team, taking ownership of marketing performance while building the processes, capabilities and team required to support continued growth.

The role

  • Own and execute the company's marketing strategy across brand, performance, digital and product marketing
  • Lead customer acquisition initiatives across paid search, paid social, SEO, email and other digital channels
  • Optimise customer acquisition costs (CAC), conversion rates, customer lifetime value (LTV) and marketing ROI
  • Develop customer retention, engagement and lifecycle marketing strategies
  • Lead brand positioning, messaging and integrated marketing campaigns
  • Develop go-to-market strategies for new products and services
  • Build, manage and develop a high-performing marketing team
  • Work closely with product, engineering and executive leadership to identify and execute growth opportunities
  • Establish marketing KPIs, reporting frameworks and data-driven performance measurement

The ideal profile

  • 10+ years of marketing experience, including at least 3 years in a senior leadership position
  • Proven track record of scaling DTC, e-commerce, subscription or consumer-focused businesses
  • Strong performance marketing experience with demonstrable results in customer acquisition, CAC reduction and conversion optimisation
  • Experience developing brand strategy, product marketing and customer lifecycle initiatives
  • Strong understanding of the Canadian consumer market and digital acquisition landscape
  • Experience building and leading marketing teams
  • Commercially minded, analytical and comfortable working closely with founders and senior leadership
  • Experience within digital health, consumer healthcare or other regulated industries would be particularly valuable
  • Comfortable operating strategically while remaining hands-on with marketing execution
  • Based within commuting distance of Greater Vancouver, with availability to work in the office twice per week

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