Inside Sales Representative

Location: Concord, Ontario (Hybrid)

Department: Sales

Reports to: VP of Sales

Position: Permanent Full-time

Salary Range: CAD $58,000–$62,000 annually

About RONCO

Established in 1996, RONCO Safety is a proudly Canadian manufacturer of Personal Protective Equipment (PPE), specializing in Head, Hand, and Body protection for the food, healthcare, and industrial sectors.

Headquartered in Concord, Ontario, RONCO serves customers across North America and internationally through its manufacturing, distribution, and sales operations. With 30 years of industry experience, we have built our reputation on quality, reliability, innovation, and exceptional customer service.

At RONCO, we believe our people are key to our success. We foster a supportive and collaborative workplace where employees are encouraged to contribute ideas, build meaningful relationships, and grow professionally.

Website: www.roncosafety.com

About the Role

We are looking for a proactive and customer-focused Inside Sales Representative - Ontario to join our Sales team. This role combines 70% Inside Sales and Business Development with 30% Sales Administration, focusing on strengthening existing customer relationships, generating new business opportunities, and supporting our Outside Sales team. The ideal candidate enjoys engaging with customers, takes initiative in identifying sales opportunities, and is motivated to drive business growth while providing reliable sales support.

What You'll Do

Inside Sales & Business Development (70%)

• Develop customer relationships by proactively engaging existing accounts, understanding customer needs, encouraging repeat business, and identifying opportunities for growth.
• Generate new business through outbound sales calls to prospective customers within assigned Ontario territories, reactivating inactive accounts, and introducing complementary products.
• Manage sales opportunities by responding to customer inquiries, providing product information, preparing quotations and samples, and following up to convert opportunities into sales.
• Monitor customer purchasing patterns to identify sales opportunities, address declining purchase activity, and help prevent lost business.
• Follow up on leads and prospects generated through marketing campaigns, Outside Sales representatives, and management.
• Maintain consistent outbound sales activity, including a minimum of 15 successful customer or prospect telephone contacts per day, excluding unanswered calls and voicemails.
• Maintain accurate CRM records of customer interactions, sales activities, opportunities, and follow-up actions.
• Support sales performance by participating in sales initiatives, promotions, and product launches while working toward established sales targets and KPIs.

Sales Administration & Team Support (30%)

• Support the Ontario Outside Sales team by coordinating customer requests, quotations, product samples, forecasts, and related sales activities.
• Maintain accurate customer and sales records, ensuring timely follow-ups, proper documentation, and effective communication.
• Collaborate with internal departments to address customer needs, resolve inquiries, and support efficient sales operations.
• Provide administrative support to help Outside Sales representatives focus on business development and account growth.

What You'll Bring

• Minimum 2 years of relevant experience preferred in Inside Sales, B2B Sales, Account Management, Sales Administration, or a related customer-facing role.
• Experience with proactive outbound sales calls, customer relationship management, and identifying business opportunities.
• Experience preparing quotations, coordinating customer requests, and following up on sales opportunities.
• Proficiency with CRM systems and Microsoft Office applications, including Excel and Outlook.
• Excellent verbal and written English communication skills, with a professional and confident approach to customer interactions.
• Strong interpersonal and relationship-building skills, with the ability to understand customer needs and recommend appropriate solutions.
• A proactive, self-motivated, and results-oriented mindset, with the confidence to initiate customer conversations and work toward sales targets.
• Strong organizational, time-management, and problem-solving skills, with attention to detail and the ability to manage multiple priorities.
• Ability to work independently while collaborating effectively with Outside Sales representatives and other departments.
• Nice to Have: Experience in manufacturing, industrial distribution, PPE, or safety products.
• Nice to Have: Post-secondary education in Business Administration, Sales, Marketing, or a related field. Equivalent work experience will also be considered.

Why Join RONCO?

This role offers the opportunity to contribute directly to business growth by developing customer relationships, identifying new sales opportunities, and supporting our Ontario Sales team. You will gain valuable exposure to B2B sales, account development, and the manufacturing and distribution industry while working with a collaborative team committed to delivering quality products and exceptional customer service.

What We Offer

• Competitive salary of CAD $58,000–$62,000 annually, depending on experience and qualifications.
• Discretionary bonus opportunity, where applicable, based on performance.
• Hybrid work arrangement, based on role requirements and company policy.
• Paid vacation in accordance with RONCO policies.
• Professional development opportunities, including RONCO's Professional Development & Tuition Reimbursement program, where applicable.
• Opportunities to develop B2B sales and account management experience while contributing to business growth.
• Exposure to a Canadian business with international operations.
• Collaborative work environment with opportunities to contribute ideas and process improvements.
• Regular employee engagement and company activities.

Join Our Team!

If you are a motivated sales professional who enjoys building customer relationships, identifying business opportunities, and contributing to team success, we would love to hear from you!

Apply today and grow your career with RONCO Safety!

Our Commitment

RONCO is committed to providing an inclusive and accessible recruitment process. Accommodation is available upon request for candidates taking part in all aspects of the selection process.