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Publié il y a 2 mois

Manager, Integrated Marketing

@ Crown DK CAN Ltd.

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Télétravail au Canada

TélétravailTemps plein5+ ans d’expérience
Postuler
SIGNAUX

En bref

DraftKings is hiring a Manager, Integrated Marketing to lead full-funnel marketing strategy and execution across the Canadian market for Casino. The role builds insight-driven, locally relevant campaigns and coordinates CRM, acquisition, PR and revenue operations teams. At least 5 years of marketing experience in a gaming, sportsbook, casino or highly regulated organization is required.

Responsabilités :

  • Lead integrated marketing strategy for Casino in Canada
  • Develop multi-channel, full-funnel campaigns
  • Partner with CRM, acquisition, PR and creative teams
  • Use data and insights to guide decisions

Résumé des exigences :

  • At least 5 years of gaming or regulated marketing experience
  • Strong understanding of the Canadian market
  • Proven multi-channel campaign experience
  • Strong analytical and storytelling skills

Outils et compétences

Customer relationship managementPublic relationsAnalytical skillsCollaborationCommunication skills
Source et dates

Site carrière / système de candidatures · workday

Date publiée par l’employeur
2026-09-02
Première détection par notre source
2026-10-08
Mise à jour du dossier source
2026-10-14

Ces dates décrivent le dossier source, pas une vérification en direct du recrutement. Consultez l’offre originale.

Détails du poste

NiveauIntermédiaire
DomaineMarketing
Expérience5 an(s) et plus
Heures par semaine40 (estimé)
Milieu de travailBureau
Exigences physiquesphysique faible · ordinateur élevé
LanguesEnglish
Candidatures encouragéesPersonnes handicapées

Résumé et détails rédigés par l’IA à partir de l’offre; l’offre de l’employeur fait foi.

Postuler

Crown DK CAN Ltd.

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ChampValeur
Offres sur Jobsy5
Description

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As an Integrated Marketing Manager, you’ll lead the strategy and execution of full-funnel marketing initiatives across the Canadian market for Casino. You’ll shape how we show up in a fast-growing, competitive space, serving as the central marketing lead for Casino in Canada. In this role, you’ll build culturally relevant, insight-driven campaigns that connect with local audiences and partner closely with teams across CRM, acquisition/digital, PR, and revenue operations, to deliver cohesive go-to-market strategies.

What You’ll Do

  • Serve as the primary marketing lead for Casino in Canada, aligning priorities and execution across teams.

  • Develop integrated marketing strategies and briefs for Casino, tied to key growth and performance metrics.

  • Translate product and brand positioning into insight-driven, locally relevant campaigns.

  • Lead full-funnel, cross-channel campaigns in partnership with teams such as Acquisition and Paid Media, CRM, Social, and Public Relations.

  • Activate campaigns around key tentpole and cultural moments, ensuring timely execution and media investment aligned with local market behavior.

  • Partner with Creative teams and agencies to ensure campaigns resonate with Canadian audiences.

  • Use data and performance insights to inform decisions, test new ideas, and continuously improve results.

What You’ll Bring

  • At least 5 years of experience in marketing for a gaming, sportsbook, casino, or highly regulated organization.

  • Strong understanding of the Canadian market, including sports, culture, and consumer.

  • Proven experience developing and executing integrated, multi-channel campaigns.

  • Knowledge of content, media, and partnerships beyond traditional performance marketing.

  • Ability to operate independently in a fast-paced environment while managing multiple priorities.

  • Strong analytical skills with experience using data to inform marketing decisions.

  • Excellent cross-functional collaboration and communication skills, with strong storytelling ability.

  • We welcome and encourage applications from people with disabilities. Accommodations are available on request for applicants taking part in the selection process.

#LI-KJ1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

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Tout le CanadaTélétravail · Hybride · Sur place · Sur le terrain

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