Manager, Media and Content Strategy (Remote)

Over the next 50 years, the noise in our systems will grow—amplified by reactive decisions, environmental disruption, and shifting political and economic realities. These pressures will come from within and beyond our borders. Making decisions based on hard evidence has become the imperative of our times.

With approximately 100 economists and researchers Signal49 Research provides Canadians with the accurate data and rigorous unbiased research they need to navigate complex issues across eight critical arenas—Economics, Education & Skills, Health, Human Resources, Indigenous & Northern Communities, Innovation & Technology, Immigration, and Sustainability. As Canada’s leading applied research organization, we publish over 500 research outputs a year, helping to advance education on the critical issues facing our communities, our organizations and our country. Our Executive Councils bring leaders together to share real-world insights and support evidence-based decision-making. All in service of a stronger more prosperous Canada.

For more than 70 years, Signal49 Research is where Canada has turned for applied, independent research and meaningful connections. Leaders trust us because we stand apart: objective, credible, and connected. To learn more about Signal49 Research and our history, check out our website: https://www.signal49.ca/

We are seeking a Manager, Media and Content Strategy to join the External Relations team.

Our Ideal Candidate is… is a strategic communicator and skilled storyteller who excels at developing and executing integrated communications campaigns that drive awareness, engagement, and impact. They bring a strong background in media relations, social media, digital communications, and content strategy, with the ability to translate complex research and business priorities into compelling narratives across multiple channels. Equally comfortable developing high-level strategy and executing day-to-day activities, they use data and audience insights to inform decisions, measure success, and continuously improve results. This individual thrives in a collaborative, fast-paced environment, builds strong relationships with internal and external stakeholders, and is passionate about finding innovative ways to elevate the organization's brand, reputation, and thought leadership through earned, owned, shared, and paid communications channels.

We are a virtual organization and as a remote worker you must be comfortable and able to work 100 per cent of the time from a home office in Canada. To be successful as a remote worker you need to have a self-starter attitude, possess strong organizational and time management skills and be a proactive communicator. Having a home office environment that provides for a productive, professional, and safe work environment during regular working/business hours is a requirement of this role. This includes internet service and a reliable connection.

About the Role

Media and Content

• Support the development of integrated social media, digital content, and communications strategies that support organizational priorities, flagship research releases, and thought leadership initiatives.
• Build and maintain relationships with key journalists, editors, influencers, and content creators while proactively identifying opportunities to elevate Signal49’s voice through traditional, digital, and emerging media channels.
• Develop and execute multi-media content, ensuring brand awareness, consistent messaging and alignment with business objectives.
• Develop targeted campaigns, including media outreach, social media activations, content marketing, and audience engagement strategies across earned, owned, shared, and paid channels.
• Facilitate internal Media Training to prepare our employees for media engagements to share our research.

Organizational Support and Collaboration\

• Partner with research leads and cross-functional teams to provide strategic communications counsel, campaign planning, and content development and support.
• Collaborate with the Marketing team to align social media governance, engagement protocols, paid and organic strategies, and reporting processes.
• Support reputation management, issues-based communications, partnership communications, and subject matter expert campaigns as required.

Planning, Monitoring and Reporting

• Monitor and analyze media coverage, social media trends, audience insights, and campaign performance metrics, providing recommendations to improve reach, engagement, and impact.
• Manage content programs from planning through execution, including timelines, budgets, vendors, agencies, freelancers, and contractors to ensure successful delivery.
• Identify opportunities for innovation, process improvements, audience growth, and enhanced digital engagement while producing high-quality work and demonstrating professional values in all interactions with colleagues and stakeholders.
  

About You
Required Skills and Qualifications:

• Bachelor’s degree (or equivalent diploma and work experience) in communications, journalism, marketing, digital communications, or a related field.
• Minimum of 5 years of professional experience in corporate communications, public relations, media relations, digital communications, social media strategy, or agency roles.
• Solid understanding of traditional media, social media, digital content strategy, and audience engagement best practices.
• Advanced writing skills producing media releases, web content, social media content, blogs, newsletters, scripts, presentations, and digital communications materials.
• Demonstrated experience developing and executing integrated communications and social media campaigns that drive engagement and measurable outcomes.
• Proven track record of success as an effective communicator and advisor with both internal and external stakeholders.
• Experience managing social media platforms, content calendars, and digital engagement initiatives.
• Experience using analytics and reporting tools to measure campaign, social media, and digital performance, and translate insights into actionable recommendations.
• Knowledge of SEO, website content management systems, digital marketing principles, and audience growth strategies is considered an asset.
• Bilingualism is considered a strong asset.
• Having a home office environment that provides for a productive, professional, and safe work environment during regular working hours is a requirement of this role.

Benefits

At Signal49 Research, we believe that putting People First is key to our success and attracting the best people. We are committed to providing a supportive and inclusive work environment where everyone can thrive and we are proud to offer a comprehensive benefits package that includes:

• Virtual First – work from home anywhere across Canada with a budget to set up your home office.
• A workplace where your hard work is not just valued, but actively celebrated. We take pride in our commitment to recognizing and rewarding the exceptional talent that drives our success through our Recognition programs.
• Healthcare benefits from Day One to support your physical and mental wellbeing, including a $2,500 benefit for Psychologist, Social Worker or Psychotherapist services
• Work/Life Balance: In addition to 20 days annual vacation, we close between Christmas Day and New Year’s Day, observe 13 holidays per year and offer Friday afternoon closures.
• A modern, defined benefit (DB) pension plan: We care about your future and offer a pension plan with a 5% match from Day One
• Employee Family Assistance Program (EFAP): We understand that life can be unpredictable and challenging and EFAP supports you and your family during difficult times.
• Maternity and parental leave top-up plan

The hiring zone for this position is $80,793-$95,050 annually for candidates from any Canadian province or territory. Salaries are based upon candidate experience, qualifications, specific skillsets, as well as market and business considerations. The full compensation band for this position ranges from $80,793-$109,308. The recruiter can share more information about compensation for the position during the hiring process. This job posting is for an existing vacancy within Signal49 Research. We are actively seeking to fill this role with a qualified candidate.

At Signal49 Research, we value the unique skills, experiences, and perspectives that each individual brings to our team. We are committed to fostering an inclusive, accessible, and supportive work environment where people of all backgrounds feel respected and empowered to do their best work. We encourage candidates to apply even if they do not meet every listed qualification. If this role aligns with your experience and interests, we would love to hear from you.

As a virtual first organization, interviews are conducted via video or phone. To support all candidates, we build accessibility into our hiring process by default. This includes sharing interview questions in advance, offering live captions or transcription, and providing flexibility in interview formats, timing, and assessments wherever possible.

We recognize that everyone engages best in different ways. If there’s anything that would make the process work better for you, you’re welcome to let us know at any stage, no explanation required. You can contact us at [email protected] and we’ll work with you to support your participation.

We wish to thank all applicants for their interest in Signal49 Research. Please note that only those selected for an interview will be contacted.