Marketing and Social Media Specialist

Digital Marketing & Content ManagerAbout Lumapharm

Lumapharm is a rapidly growing Canadian medical aesthetics company representing innovative professional skincare, aesthetic technologies and medical-aesthetic devices.

We operate in a fast-moving industry where marketing needs to do more than simply look good — it needs to generate attention, build brands, support our sales team, create leads and ultimately contribute to revenue.

We are looking for an exceptionally versatile Digital Marketing & Content Manager who can take ownership of our digital marketing ecosystem.

This is not a narrow social media position.

We are looking for someone who can create, design, edit, post, analyze, organize, troubleshoot and execute.

You should be equally comfortable creating a Reel, designing a campaign in Canva, editing video, updating a website, building an email campaign, managing a CRM audience, supporting an event and analyzing the results afterward.

What You'll Be Responsible ForSocial Media & Content

Manage and grow multiple social media accounts across Lumapharm and our portfolio of brands.

You will:

• Manage Instagram accounts for Lumapharm, Préime, Esthemax and additional device/product brands
• Develop and maintain content calendars
• Create engaging Reels, Stories, posts and educational content
• Film and edit short-form video content
• Create platform-native TikTok content
• Manage Facebook and Meta Business Suite
• Ensure Instagram content is properly connected and optimized for Facebook
• Develop professional LinkedIn content targeting clinic owners, physicians, nurses, injectors, medical aestheticians and other industry professionals
• Create content around product launches, treatments, installations, events, demonstrations and customer success stories
• Coordinate Instagram Collab Posts with clinics, physicians, aestheticians, influencers/KOLs and industry partners
• Monitor comments, mentions and tags
• Identify high-performing content and continuously improve creative based on performance

Video & Creative Production

We want someone who can actually make content — not just tell someone else what should be made.

You should be comfortable:

• Filming content using a smartphone and/or camera
• Editing professional short-form videos
• Creating Reels and TikToks
• Creating Stories and promotional graphics
• Designing marketing materials
• Repurposing one piece of content across multiple platforms
• Working with Canva and Adobe/video editing tools
• Maintaining organized creative libraries and brand assets

You should understand hooks, pacing, captions, thumbnails, trends and what makes someone stop scrolling.

Email Marketing & Campaigns

You will help create and execute promotional and educational email campaigns.

Responsibilities include:

• Building promotional email campaigns
• Managing audiences and lists
• Creating campaign graphics and copy
• Testing links and email rendering
• Supporting automated marketing workflows
• Reviewing campaign performance
• Tracking clicks, leads, traffic and attributable revenue

Experience with Mailchimp and Salesforce Account Engagement/Pardot is highly valuable.

Website Management

You will help maintain and improve our websites and online resources.

Responsibilities may include:

• Updating product pages
• Updating promotions, banners, images and pricing
• Creating and updating landing pages
• Creating event pages
• Managing website resources
• Updating links and categories
• Making basic WordPress/Elementor changes
• Checking mobile responsiveness
• Testing forms and links
• Supporting basic WooCommerce updates
• Monitoring website performance and analytics

Experience with WordPress, WooCommerce and Elementor is strongly preferred.

Advanced development is not required, but you should be technically capable enough to make routine website updates confidently and know when something should be escalated to a developer.

CRM, Leads & Marketing Automation

Marketing at Lumapharm is closely connected to sales.

You will help ensure leads generated through our marketing channels actually reach the right salesperson and are properly tracked.

Responsibilities include:

• Maintaining Salesforce lead and customer data
• Identifying and merging duplicate records
• Correcting incomplete records
• Assigning and routing leads
• Reviewing lead flow
• Troubleshooting basic Zapier automation issues
• Monitoring website/chat inquiries through Tidio
• Supporting Account Engagement/Pardot
• Reviewing marketing database quality
• Helping ensure qualified leads do not fall through the cracks

Experience with Salesforce, Zapier or other CRM/automation platforms is a major advantage.

Events, Trade Shows & Webinars

Lumapharm participates in industry events, conferences, product launches, workshops, webinars and clinic events throughout the year.

You will help manage marketing before, during and after these events.

This includes:

• Eventbrite setup
• JotForm registration forms
• Registration tracking
• Promotional email and social campaigns
• Event graphics and presentations
• Booth screens and video assets
• Event landing pages
• Lead capture
• Photo/video content at events
• Post-event follow-up campaigns
• Importing and assigning leads
• Measuring event results

You should be comfortable occasionally attending events and capturing content in a live environment.

Reporting & Analytics

We don't want marketing based purely on opinions.

You will help track:

• Social media growth
• Reach and impressions
• Engagement
• Video views
• Watch time and completion rates
• Website traffic
• Email performance
• Leads generated
• Campaign performance
• Event performance
• Sales attribution where available
• Revenue generated through campaigns

Experience with GA4 / Google Analytics, Salesforce reporting and social analytics is valuable.

Platforms You May Work With

Our marketing ecosystem includes:

Creative & Content

Canva, Adobe/video editing tools, Planable

Social

Instagram, Facebook, Meta Business Suite, TikTok, LinkedIn

CRM & Automation

Salesforce, Account Engagement/Pardot, Zapier, Tidio

Email

Mailchimp, Account Engagement/Pardot

Web

WordPress, WooCommerce, Elementor, GA4/Site Kit

Events & Communications

Eventbrite, Zoom, JotForm, RingCentral

Business & File Management

SharePoint, Google Drive/Workspace, DocuSign

You do not need to be an expert in every platform on Day 1.

However, you must be highly comfortable with technology and able to learn new platforms quickly.

Who We're Looking For

The ideal candidate is a rare combination of creative and technical.

You might be the right fit if:

• You're obsessed with digital marketing and social media
• You understand what makes content perform
• You can film and edit your own content
• You have strong graphic-design instincts
• You understand how to market products, not just create attractive posts
• You can write strong marketing copy
• You understand lead generation and conversion
• You're comfortable working inside websites
• You understand CRM systems and marketing automation
• You're analytical enough to look at performance data and make decisions
• You're highly organized
• You're comfortable managing multiple brands simultaneously
• You work quickly without sacrificing accuracy
• You're resourceful and can troubleshoot problems independently
• You're constantly learning new marketing tools, platforms and AI technologies

Most importantly, you are an executor.

We want someone who sees an opportunity and knows how to turn it into a campaign, piece of content, landing page, email, event or lead-generation initiative.

Strong Assets

Experience in any of the following is especially valuable:

• Medical aesthetics
• Beauty
• Skincare
• Medical devices
• Healthcare marketing
• Luxury brands
• B2B marketing
• E-commerce
• Multi-brand organizations
• Agency environments

Experience marketing to business owners, clinics or medical professionals is a significant advantage.

Application Requirement

Please include a portfolio or examples of your work.

We want to see what you've actually created.

Examples can include:

• Instagram/TikTok accounts you've managed
• Reels or short-form videos you've created
• Graphic design
• Email campaigns
• Websites or landing pages
• Marketing campaigns
• Brand launches
• Paid or organic campaigns
• Examples showing measurable growth or results

If possible, tell us about one marketing project you personally executed from idea to launch and the result it generated.

Why Lumapharm?

You'll have the opportunity to work across multiple rapidly growing brands in the Canadian medical-aesthetics industry and have a direct impact on how those brands grow.

This is a hands-on position with significant opportunity for someone who wants ownership, variety and the ability to see their work translate directly into brand growth, leads and sales.

If you're the type of marketer who can think strategically and then actually execute the strategy yourself, we'd like to hear from you.