Marketing Campaign Execution Manager

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients.

Job Description

Our Fortune 100 financial services client is seeking a Manager of Marketing Planning & Delivery to support their banking partner, a large Canadian national bank. This role will help drive marketing campaigns from planning through delivery, coordinating creative development, stakeholders, approvals, and overall project execution within a complex, highly regulated environment.

The Details:

• Location: Downtown Toronto, ON (3 days per week onsite required)
• Duration: Approximately a 10-month consulting project with the possibility of extension (must be able to work on Blend’s W2 without requiring employer sponsorship)
• Benefits: We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on!

What you’ll do:

Campaign & Creative Project Management

• Drive end-to-end marketing campaign delivery from planning and briefing through creative development, review, approval, and execution.
• Develop and manage project plans, timelines, milestones, dependencies, deliverables, and approval workflows across multiple concurrent campaigns and workstreams.
• Coordinate effectively across marketing, product, creative, execution, and analytics teams to keep campaigns moving forward and ensure deliverables are completed on time.
• Partner with internal creative teams and external agencies to develop campaign assets and ensure work progresses efficiently through each stage of production.
• Brief creative teams and agencies with clear objectives, requirements, timelines, and stakeholder expectations.
• Manage creative review and revision cycles, consolidating feedback and ensuring final deliverables meet campaign objectives and brand standards.
• Perform final creative quality assurance prior to execution, with strong attention to detail across messaging, content, formatting, brand alignment, and required approvals.

Stakeholder Management & Influence

• Build strong relationships across a highly matrixed organization and effectively navigate multiple layers of review and approval.
• Coordinate stakeholders across marketing, product, creative, analytics, execution, compliance, and other business functions to maintain alignment throughout the campaign lifecycle.
• Proactively identify roadblocks, competing priorities, and potential delays and develop solutions to keep workstreams on track.
• Facilitate productive conversations when stakeholder feedback is conflicting, unclear, or potentially impacts campaign objectives or timelines.
• Bring confidence and sound judgment to stakeholder discussions, including the ability to constructively challenge feedback when appropriate.
• Maintain clear communication around project status, decisions, action items, risks, dependencies, and next steps.

Marketing Planning & Execution

• Support the planning and execution of customer engagement marketing programs and campaigns across multiple channels and touchpoints.
• Collaborate with marketing and customer journey teams to translate business objectives and customer needs into actionable campaign plans.
• Coordinate campaign development across multiple workstreams while ensuring alignment to broader marketing priorities.
• Support the development and deployment of creative assets while ensuring consistency with brand guidelines and visual identity standards.
• Help identify opportunities to improve campaign processes, workflows, and delivery efficiency within a complex corporate environment.
• Maintain strong project documentation and follow-through to ensure accountability across internal teams and external partners.

Data-Informed Marketing

• Partner with analytics teams to understand campaign performance, customer insights, and opportunities for future marketing activity.
• Review dashboards and marketing performance data to understand key trends and insights.
• Translate data and analytics findings into actionable recommendations for campaign planning and marketing strategy.
• Use customer, campaign, and performance insights to help identify opportunities for new or enhanced marketing campaigns.
• This role requires data literacy rather than technical analytics expertise; SQL, Python, data engineering, or software development experience is not required.

Risk, Compliance & Quality

• Ensure campaign execution follows applicable brand, regulatory, compliance, and risk requirements.
• Navigate complex approval processes and ensure appropriate stakeholders review and approve campaign materials before execution.
• Maintain a high level of attention to detail and accountability in a regulated financial services environment.
• Support effective day-to-day operations and adherence to applicable business controls and risk management practices.

Qualifications

Education & Experience

• 4+ years of experience in marketing, creative project management, campaign management, marketing operations, or a related field.
• Strong experience managing end-to-end marketing campaigns and creative projects from planning through execution.
• Demonstrated experience coordinating creative development, agency relationships, review cycles, revisions, approvals, and final delivery.
• Experience working within a large, complex, or highly regulated organization.
• Financial services experience, particularly within banking or credit cards, is strongly preferred.
• Experience supporting financial services clients within a creative agency environment is also highly relevant.
• Experience with lifecycle marketing, customer journey initiatives, next-best-action strategies, or trigger-based campaigns is a plus.

Project & Marketing Skills

• Strong creative project management and campaign delivery skills.
• Proven ability to manage multiple workstreams, timelines, dependencies, and stakeholders simultaneously.
• Experience briefing internal creative teams or external agencies and managing work through multiple rounds of review and approval.
• Strong understanding of marketing campaign development and execution.
• Exceptional attention to detail with the ability to conduct final creative QA before execution.
• Comfortable interpreting marketing dashboards and performance data and translating insights into actionable recommendations.
• Exposure to Agile methodologies or similar project management approaches is a plus.

Stakeholder & Communication Skills

• Strong stakeholder management and influencing skills, particularly within a matrixed organization.
• Confidence navigating multiple layers of review, approval, and decision-making.
• Ability to constructively challenge feedback and facilitate alignment when stakeholders have differing perspectives.
• Excellent written and verbal communication skills with the ability to clearly communicate project status, risks, decisions, and next steps.
• Highly organized, proactive, collaborative, and results oriented.
• Comfortable working through ambiguity and maintaining momentum in a fast-paced environment.

Additional Information

The starting pay range for this role is $45-50 CAD per hour. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, commuter benefits, spending accounts, life insurance, disability coverage, and EAPs.

A diverse workforce is a strong workforce.
To deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team.

BLEND360 is an equal opportunity employer.