Marketing & Communications Specialist

POSITION OVERVIEW

Reporting to the Manager, Marketing & Communications, this role leads the planning and delivery of marketing initiatives for the Canadian Bar Association, Alberta Branch (CBA Alberta), while contributing to selected cross-branch initiatives with the Canadian Bar Association, BC Branch (CBABC).

This is a hands-on role combining marketing planning, project management and execution. Working across professional development, membership, events and other organizational initiatives, the Specialist develops promotional plans, creates compelling content and manages campaign delivery across email, social media, web and other channels. The role also provides communications support and coverage across broader organizational functions, including governance, advocacy, media relations and editorial initiatives, as required.

The Specialist works closely with the BC-based Marketing Specialist to share ideas and expertise, identify opportunities for efficient cross-branch delivery, review and support each other’s work and lead selected campaigns across both branches. The ideal candidate is an experienced marketing and communications generalist who combines strategic thinking with hands-on execution, takes initiative and can independently move projects from planning through delivery.

KEY RESPONSIBILITIES

Marketing and Campaign Planning

• Develop promotional plans for Alberta programs, professional development, events, membership initiatives and other organizational priorities.
• Translate project objectives into clear audiences, key messages, channels, tactics and timelines.
• Lead assigned marketing campaigns from planning through delivery, exercising judgement within established strategies and priorities.
• Brief and provide project direction to the Marketing & Communications Coordinator and Graphic & Digital Designer for assigned campaign work.
• Execute marketing campaigns across email, social media, web, newsletters and other channels.
• Monitor campaign performance and identify opportunities to strengthen promotional approaches based on audience needs, organizational priorities and previous campaign performance.

Communications & Organizational Support

• Provide communications support for organizational priorities, including governance, advocacy, media relations, editorial content and organizational publications.
• Draft, edit and coordinate communications materials for a range of audiences and purposes, working within established messaging, organizational positions and approval processes.
• Support the delivery of time-sensitive or emerging communications needs, working with the Manager and relevant subject-matter leads.
• Develop familiarity with key communications functions and workflows across the team to provide effective support and coverage during absences and periods of increased workload.
• Apply sound judgement, accuracy and appropriate tone when working with sensitive, reputational or stakeholder-facing communications.

Project Management and Alberta Market Insight

• Manage assigned projects, timelines and deliverables, coordinating input and approvals from relevant stakeholders.
• Work directly with Alberta staff and stakeholders on assigned projects to understand objectives, requirements and audiences.
• Build effective working relationships with Alberta colleagues to support the successful delivery of marketing initiatives.
• Maintain awareness of Alberta market trends, member needs and developments relevant to the legal profession, bringing local insights and opportunities into team planning.
• Identify project risks, competing priorities or issues requiring escalation to the Manager.

Cross-Branch Collaboration and Team Support

• Work closely with the BC-based Marketing Specialist to share ideas, expertise, resources and campaign learnings across both branches.
• Identify opportunities for shared approaches and efficiencies across Alberta and BC marketing activities.
• Lead selected cross-branch campaigns, with support from the other Marketing Specialist, based on agreed team priorities and portfolios.
• Review and provide constructive feedback on campaign plans and materials developed by the other Marketing Specialist.
• Provide back-up campaign planning and delivery coverage across branches during vacations, absences and periods of increased workload.

EXPERIENCE AND QUALIFICATIONS

• 5+ years of experience in marketing, communications, digital marketing or a related field, including demonstrated experience independently managing campaigns from planning through execution.
• Post-secondary education or training in marketing, communications or another relevant discipline.
• Strong marketing planning skills, with the ability to translate organizational objectives into effective promotional approaches.
• Excellent writing, editing and proofreading skills, with demonstrated ability to develop clear and compelling promotional content for different audiences and channels.
• Strong organizational skills and demonstrated ability to manage multiple assignments and recurring deadlines.
• Experience briefing and providing project direction to production team members.
• Familiarity with email marketing software (e.g. Higher Logic), web content management systems (e.g. Kentico) and social media management tools.
• Experience with Microsoft 365 or comparable workplace productivity tools.
• Ability to interpret campaign performance and apply insights to improve future marketing activity.
• Experience working within the legal sector, a professional association, membership organization or comparable stakeholder environment is an asset.
• Personable, professional, tactful and diplomatic; can be trusted to positively represent the CBA and its reputation in every interaction

Working Style

This role is well suited to someone who:

• Thinks beyond the immediate deliverable, considering audience needs, campaign objectives and opportunities to improve results.
• Builds strong relationships and enjoys working collaboratively with colleagues and stakeholders across different teams and locations.
• Is curious and engaged with the Alberta market and actively stays informed about trends, opportunities and developments relevant to CBA Alberta members.
• Can balance multiple projects, priorities and deadlines while maintaining a high standard of accuracy and quality.

COMPENSATION & BENEFITS

Pay Range: $65,000 to $75,000 per year

• Extended health and dental benefits.
• Health & wellness spending account.
• Company matching pension.
• Monthly transportation/parking allowance.
• Eligible to work from home 1-2 days per week after the probation period, with approval.
• Downtown Calgary office, close to the C-train lines and connected to the Plus-15.
• The opportunity to contribute to meaningful communications and professional initiatives supporting lawyers, judges, law students and the broader legal profession across British Columbia and Alberta.

OUR COMMITMENT

CBABC is committed to supporting an inclusive work environment. We welcome applications from members identifying with any group including visible minorities, Indigenous Peoples, people living with a disability, people of diverse sexual orientation, gender identity or expression (2SLGBTQ+), and others. Qualified applicants from under-represented groups are encouraged to apply and to indicate in your cover letter if you belong to one of the designated groups.

We want to ensure the application process enables you to share your experience, skills and abilities. We expect the recruitment process will take place virtually. As such, you are invited to reach out to us, confidentially, if you face any barriers to participating in this application process. Contacting us will not impact the evaluation of your application.

TO APPLY

Please email your resume and cover letter to [email protected] with the subject line “Application: Marketing & Communications Specialist” or apply online. Please attach both a cover letter and resume to your online application; applications without a cover letter will not be considered.