Marketing Coordinator

Join our team as the day-to-day engine behind our creator programs. You'll manage our UGC creators, ad-focused creators, and affiliates, building strong relationships and turning performance insights into better content.

About Pok Pok

Pok Pok is on a mission to raise the next generation of creative thinkers.

We’re the team behind the Apple Design Award-winning Montessori app, Pok Pok, and were

named one of TIME’s 100 Most Influential Companies of 2025. Our award-winning digital

toys and videos empower children to think outside the box, dream big, and explore their

creativity in a mindful way. We believe screen time can be thoughtful, educational, and just

as imaginative as the toys we grew up playing with on the floors of our living rooms.

Pok Pok is an equal opportunity employer that is committed to diversity and inclusion. We

encourage people of all races, religions, genders, abilities and sexual orientations to apply.

We want the products we develop to reflect the diversity of the world we live in, and it

starts with our own team.

About the Role

As our Marketing Coordinator, you'll be the main point of contact for the creators who bring our brand to life. You'll onboard new creators, give quick and consistent feedback on their content, and share performance insights so they know what's working. You'll also keep our creator roster organized and our payment cycles running smoothly. If you love building relationships and keeping the details in order, this role is for you.

You'll also work closely with our ads team, translating their briefs into clear creator instructions and coordinating content timelines to match campaign schedules. Beyond the ads team, you'll manage our affiliate program, track sales and performance, and support our brand partnerships as needed.

This role is a great fit for someone who is organized, communicative, and excited to help a growing program scale. You'll report to our Senior Growth Partnerships Manager, prepare regular reporting, maintain SOPs, and flag process improvements as volume grows. You'll also take on high-impact projects that shape the future of our creator programs, from uncovering what makes our top creators shine to discovering new talent and testing fresh creative angles. You'll have the support of our Senior Growth Partnerships Manager, who will partner with you on creative and strategy.

This is a Toronto-based hybrid role. We want someone excited about the opportunity to work in-person 2-3 days/week from our downtown core office.

What You’ll Do

• Be the face of our brand to the creators and affiliates who bring it to life, the go-to person they trust for guidance, answers, and support every step of the way.
• Build real relationships with our creator community, onboarding new talent, giving quick and thoughtful feedback, and sharing insights so everyone knows what's working.
• Keep our creator and affiliate programs running like clockwork, from managing rosters to making sure everyone is paid accurately and on time.
• Partner with our ads team to turn big ideas into standout creator content that fuels our campaigns.
• Dive into performance data to spot top talent, uncover what's resonating, and shape who we work with next.
• Discover new creators and test fresh creative angles to keep our content feeling authentic and inspiring.
• Support brand partnerships and help bring new collaborations to life.
• Keep our team in the loop with clear reporting on creator performance, spend, and results.
• Build smart systems and processes that help our programs scale, spotting opportunities to work smarter as we grow.

Who You Are

• 1-2 years of experience in a general marketing role (marketing coordinator, influencer coordinator, affiliate marketing partnerships coordinator, etc; agency or brand-side); internships can be included.
• Understanding of influencer and affiliate programs, inclusive of performance metrics for creator campaigns.
• Strong organizational skills with the ability to manage multiple relationships and track performance metrics.
• Excellent written and verbal communication skills to onboard and retain creators.
• Passionate about kids, creativity, parenting, education, media, and the future of thoughtful technology.

Bonus Points If You Have:

• Experience managing creator, influencer, or affiliate programs, ideally in parenting, family, or education.
• Familiarity with creator platforms and affiliate tools (like SideShift, Impact, or similar) and a knack for spotting what makes content perform.
• Worked at a startup or high-growth consumer brand, where you've helped build processes from the ground up.
• Bachelor’s degree or diploma in Marketing, Communications, or a related field.

More About Us

We're a growing team of passionate, experienced creators based in Toronto. We love animals, music, travel, video games, kids, cooking, yoga, building robots, going to museums, talking about things we're watching right now and playing with old toys. We're from all walks of life and are convinced that's our secret sauce. We're a mom-founded company, too!

Other awesome things about this role:

• You'll have the unique opportunity to build, grow and make your mark joining a fast-growing start-up early on.
• Work from our beautiful brick-and-beam office in the downtown core within walking distance to the Eaton Centre, St. Lawrence Market and Union Station.
• Flexible hybrid working arrangements.
• 3 weeks of paid vacation, plus a 2-week holiday office closure, because life outside of work matters!
• Competitive compensation, including employee stock options and health benefits.
• We love field trips, playtesting with kids in our community, toy research, science centres and museums. We have no fun at all.

How to Apply

Apply on our careers page and show us what you've built. Your application should include:

• Your resume and links to the brands you’ve worked with.
• A suggestion for 1 brand partner and 1 influencer/ creator partner for Pok Pok with 1-2 sentences on why they’d be a great partner and what would make this partnership successful.

A real human will read your application. If we're interested in moving forward, you'll get a very enthusiastic message from us.