Marketing Coordinator

Job Summary:

At Osmow's, we’re on an exciting journey to take our brand to new heights! As we continue to grow and evolve, we are seeking a highly motivated Marketing Coordinator to support our multi-unit franchised QSR organization. The Marketing Coordinator supports Osmow's digital marketing, paid media, and customer loyalty programs across the Osmow's app, the website, social, paid media, and digital menu boards while helping build digital marketing assets alongside the design team.

This is an entry-level role for a marketer from any background who wants to move into consumer and QSR marketing and learn how a 250+ restaurant brand drives traffic, frequency, and loyalty. You will support campaign planning, reporting, and execution, and learn how data shapes what we do next.

Primary Responsibilities (include but are not limited to):

CORE FOCUS: Day-to-Day Work

Data, Reporting & Strategy Support

• Maintain weekly, monthly, and post-campaign reports across paid, social, CRM, and app.
• Maintain and improve dashboards tracking impressions, clicks, cost, and sales.
• Help analyze results to see what worked, what didn't, and what to try next.
• Help research insights, competitors, and QSR trends for campaign plans and briefs.
• Support audience segment and customer cohort builds using CRM and loyalty data.
• Assist with test-and-learn programs and document results.
• Help set up and check tracking (UTMs, tags, promo codes).
• Maintain media budget trackers and help reconcile campaign spend.

Graphic Design Support

• Support resizing and versioning of static assets across sizes and pricing variations.
• Assist the graphic designer in resizing and adapting designs for social, email, and web.
• Support the building of digital marketing assets from templates and brand guidelines.
• Support short-form video and motion edits (Premiere Pro, After Effects, CapCut, and A.I. tools).
• Prepare, organize, and maintain asset files, libraries, and templates.
• Help write on-brand copy for digital platforms like email, push, SMS, paid social, ads, web, and DMBs.
• Help capture photo and video content on location at restaurants and events.
• Assist in developing and executing creative briefs within brand guidelines; take feedback in stride.

SUPPORTING THE TEAM: Ongoing Support

CRM, Loyalty & App Support

• Help build and send email, SMS, and push campaigns.
• Help set up and QA promotions, offers, promo codes, and loyalty mechanics.
• Maintain the customer marketing and loyalty campaign calendar.
• Support the app, website, and online ordering with promotion and content updates.

Digital Menu Boards (DMBs) & Requests

• Update, schedule, and QA DMB content; in-line with Local Restaurant Marketing and Operations.
• Help respond to departmental requests and escalations; track approvals and timelines.

Paid Media, Social & Creators

• Help coordinate paid media inputs, specs, and asset trafficking with agency partners.
• Support franchisee and local restaurant marketing requests.
• Help adapt content for Instagram, TikTok, YouTube, and Facebook for the Social team.
• Help monitor engagement, reviews, and trends; supporting creator campaigns.

LEARNING & GROWTH

• Learn customer segmentation, lifecycle marketing, and loyalty fundamentals.
• Learn paid social, search, and email campaign setup, monitoring, and optimization.
• Join agency check-ins, planning sessions, and performance reviews.
• Help document workflows and templates for the team.
• Ad-hoc tasks related to digital marketing, media, and loyalty as required.

Qualifications and Skills Required:

Required

• Excellent attention to detail and organization; manages multiple tasks and deadlines.
• Working knowledge of Excel/Google Sheets and Google Analytics or similar tools.
• Working knowledge of Adobe Creative Suite, Canva, Figma, CapCut, and A.I. creative tools.
• Foundation in graphic design (layout, typography, colour, brand consistency).
• Working knowledge of email or customer communication platforms.
• Understanding of social media platforms, formats, and digital content trends.
• Strong writing, proofreading, and verbal English communication skills.
• Diploma, degree, or certificate in Marketing, Communications, Digital Media, Advertising, or Business.
• 1–3 years of marketing experience; internships and co-ops welcome.

Assets

• Klaviyo or similar CRM/loyalty tool experience.
• Meta Ads Manager, Google Ads, TikTok Ads, or GA4 experience.
• Dashboard or BI tools (Looker Studio, Tableau, Power BI) and A/B testing.
• Short-form video editing, photography, or videography skills.
• Restaurant, QSR, retail, or franchise experience.
• French language skills.

Desirable Working Traits & Attitudes

• Versatile across reporting, strategy support, design support, and campaigns.
• Detail-driven and happy to take on high-volume production work.
• Takes ownership and checks every email, offer, link, and price before work goes out.
• Analytical and curious, with a drive to learn.
• Raises problems early; coachable, resourceful, and calm under deadlines.
• Service-minded team player with franchisees, restaurants, and internal partners.
• Creative and energetic, passionate about food, storytelling, and the guest experience.

Working Conditions and Physical Capabilities

• Hybrid work model, with in-office days at the Mississauga head office.
• Occasional travel to restaurants and events; extended hours around campaign launches.

Compensation & Posting Details

• Pay Range: $50,000 – $60,000 per year based on qualifications, skills, and experience.
• Position: Full-Time, Permanent (Hybrid)
• Location: Mississauga, ON
• Work Schedule: Monday to Friday, 8:30 AM – 5:00 PM
• Expected Start Date: December 2026
• This posting is for a new role, not an existing vacancy
• AI Screening: Not used in this hiring process

What We Offer

• A collaborative and entrepreneurial work environment.
• Opportunity to make a tangible impact on a growing franchise business.
• Competitive salary.
• Professional development and career growth opportunities.

How to Apply:

We thank all applicants for their interest in exploring employment opportunities with us. However, due to the high volume of applications that we receive, we are unable to respond to queries individually and only those selected for an interview will be contacted. No phone calls or agencies, please.

A portfolio of your design, video, or writing work is a plus. Please include a link or attachment with your application.

We are committed to providing accessible employment practices, in compliance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Applicants are asked to make accommodation requests, and we will make every effort to ensure that accommodation requests are met throughout the recruitment process.