Marketing Manager

CWD designs, markets & sells the highest performing consumer electronics that are smart, simple, and stylish. From high fidelity turntables to wireless video connectivity systems, we create innovative products that empower people. Our success is measured in our customer satisfaction ratings and dedicated following. We have been in business since 1961 and our creations can be found in millions of homes. Together in teams, as a company, as a community, we are committed to Creating What’s Different!

We are actively seeking a dynamic and visionary Marketing Manager to spearhead our Marketing Department, overseeing E-commerce, Brand Marketing, and Design teams. This posting reflects an existing vacancy within our Niagara Falls location. Reporting to the CEO, the ideal candidate will be a strategic leader, adept at empowering teams, fostering innovation, and driving comprehensive marketing strategies to elevate our brand presence and capitalize on business development opportunities. This role will be responsible for overseeing the marketing efforts across our four distinctive brands - Fluance, Nyrius, Electrohome, and Magnasonic.

If you are someone that likes a challenge and are continuously striving for excellence, then this is the perfect opportunity for you!

This is a full-time permanent role working 40 hours a week on-site. Our hours of operation are 8:15am to 5:00pm Monday to Friday.

Key Responsibilities:
Leadership

• Lead and mentor the Marketing Department, providing strategic direction to E-commerce, Brand Marketing, and Design teams
• Empower the team towards achieving corporate objectives, departmental goals, and personal goals by sharing “the why” and the needs of the business
• Drive the development of annual department objectives, ensuring alignment with team KPIs
• Brainstorm new and creative growth and optimization strategies with the team
• Develop and manage annual department budgets
• Train and develop a successful team by identifying any skill gaps within the department
• Develop individual performance goals, conduct monthly one-on-one feedback sessions, and complete annual performance reviews to ensure alignment with corporate objectives

Overall Marketing Strategy

• Oversee key goals, including sales and brand marketing, with a focus on data-driven decision-making in marketing
• Drive the development, implementation, and execution of marketing plans for our diverse brand portfolio, including Fluance, Nyrius, Electrohome, and Magnasonic
• Become the subject matter expert of our brands, guiding brand and strategy alignment, and overseeing the development of visual and written content across all marketing channels
• Support the execution of established marketing strategies, helping to scale and align brand initiatives with the planned business direction
• Establish and implement processes to align responsibilities and strategies across E-Commerce, Design, and Brand Marketing
• Take charge of critical events, such as Black Friday, ensuring seamless collaboration among teams
• Oversee the creation and approval of all marketing content, managing relationships with public relations agencies, influencers, and monitoring the progress of e-commerce strategies
• Negotiate and manage relationships with third-party service providers, ensuring cost-effectiveness and high-quality deliverables
• Work closely with the Research & Development Team on product launch marketing efforts
• Track, analyze, and optimize the effectiveness and impact of marketing initiatives

Digital Marketing

• Oversee digital marketing campaigns, including paid advertising, email marketing, and social media initiatives, to maximize online visibility and revenue
• Formulate and execute strategies to increase brand awareness through content marketing and enhancing Google ranking
• Utilize SEO strategies to enhance organic search rankings and drive relevant traffic
• Develop and execute customer engagement strategies to enhance brand loyalty, increase customer lifetime value, and encourage word of mouth traffic
• Implement personalized marketing approaches to cater to the diverse needs of our online customer base
• Monitor and analyze key performance indicators (KPIs) related to online sales, website traffic, conversion rates, and customer acquisition cost.
• Implement data-driven insights to optimize marketing strategies and improve overall e-commerce performance

Other

• Undertake related duties as assigned to achieve the objectives and company goals

Qualifications:

• College diploma or university degree in Marketing, Communications, or a related field
• Seven (7) years of experience in digital brand management, leading social media, PR, and content
• Five (5) years of leadership experience
• Proficiency in SEO and E-Commerce
• Experience with Email Marketing, and Google Analytics is desired
• Intermediate experience using social media analytics platforms (e.g., Hootsuite) desired
• Proficient in Microsoft Office
• Excellent organization and time management skills
• Analytical and highly motivated self-starter
• Detail oriented problem solver
• Strong communication and interpersonal skills
• Ability to work in a fast-paced ever-changing environment

You Will Stand Out If:

• You have experience working with consumer goods

What We Offer
Our expected compensation range for this role is $110,000.00 - $125,000.00 annually. The salary you may receive will be determined based on the skills, experience, and qualifications you bring to the position, as well as how they align with the responsibilities and scope of the Marketing Manager role. CWD evaluates compensation using a consistent and equitable framework to ensure fair and transparent pay practices across the organization.

Other benefits include:

• Full comprehensive benefits (dental, medical and eye) 80/20 split-family coverage
• Annual performance-based bonus
• Annual professional development fund
• RRSP Match
• Fitness incentives
• Team events
• 50% off on CWD brands
• Relocation expense

How We Hire
CWD is an equal opportunity employer and is dedicated to creating a diverse and inclusive work environment. We are committed to providing accommodations for people with disabilities throughout the recruitment process, and upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant’s accessibility needs due to disability. Applicants must make their accommodation needs known upon requests for interviews.

We may use artificial intelligence (AI) tools to support certain parts of the hiring process, such as reviewing applications, analyzing resumes, evaluating responses, or assisting with interview scheduling. These tools are designed to help our recruitment team and do not replace human judgment. All hiring decisions are ultimately made by our team. If you would like more information about how your personal data is processed during this process, please contact us.

CWD only extends employment offers after candidates have had the opportunity to speak directly with both the hiring manager and a member of our HR team. These discussions may take place in person or via video conference. CWD does not issue offers or request personal information through text or other informal channels. If you receive such a request, please disregard it. This policy is in place to ensure a secure and professional hiring process for all candidates.