Marketing Manager – Strategy & Team Leadership

We are looking for a Marketing Manager to lead an established marketing team and take ownership of the company's marketing direction, operational effectiveness, and commercial results. This individual will be responsible for bringing structure to the marketing function, aligning team priorities with business objectives, and ensuring marketing initiatives translate into measurable outcomes. The role combines people management, strategic planning, financial accountability, and oversight of digital marketing performance.

We are looking for a leader who can assess what is working, recognize where improvements are needed, and take action. You should be comfortable making decisions, developing new approaches, managing competing priorities, and guiding a team through execution.

This is an opportunity for someone who wants to take ownership of a marketing function, work closely with senior leadership, and make a meaningful impact on business performance.

Key Areas of Responsibility

Lead the Marketing Function

• Manage and develop the marketing team, providing clear direction, priorities, and performance expectations.
• Establish team objectives and ensure marketing activities are aligned with broader business goals.
• Coordinate workloads, manage competing priorities, and ensure projects are delivered effectively.
• Create an environment that encourages accountability, collaboration, creative thinking, and continuous improvement.
• Identify gaps in team structure, capabilities, and workflows, and implement changes to improve performance.
• Take responsibility for day-to-day marketing operations and decision-making.

Develop and Execute Marketing Strategy

• Build and maintain a comprehensive marketing plan that supports customer acquisition, revenue generation, and business growth.
• Translate company objectives into actionable initiatives with clear timelines and measurable outcomes.
• Evaluate existing marketing activities and determine where to invest, make changes, or introduce new approaches.
• Identify opportunities to improve market positioning, customer engagement, and commercial performance.
• Develop new ideas and lead their implementation, using results and feedback to guide future decisions.

Oversee Digital Marketing Performance

• Direct the paid acquisition strategy, including oversight of Meta advertising and campaign performance.
• Ensure marketing campaigns are appropriately planned, tested, and optimized.
• Work with the team to improve advertising effectiveness, creative performance, audience targeting, and acquisition efficiency.
• Evaluate results across marketing channels and make recommendations regarding investment and priorities.
• Ensure the team uses performance data to inform decisions and improve outcomes.

Improve the Customer Journey

• Assess the customer journey from initial engagement through enquiry, conversion, purchase, and ongoing customer relationships.
• Identify opportunities to improve website experiences, landing pages, email communications, conversion processes, and follow-up.
• Use customer feedback, behavioural insights, and performance data to identify barriers to conversion.
• Work with relevant team members to test improvements and implement effective solutions.
• Identify opportunities to strengthen customer retention, increase customer value, and generate additional revenue.

Manage Marketing Financial Performance

• Manage the marketing budget, including planning, forecasting, resource allocation, and ongoing monitoring.
• Take accountability for marketing financial performance and contribute to overall business profitability.
• Monitor acquisition costs, advertising returns, conversion rates, revenue contribution, and other relevant performance indicators.
• Evaluate the effectiveness of marketing expenditure and adjust investment based on results.
• Provide regular updates to senior leadership on performance, risks, opportunities, and recommended actions.
• Ensure marketing decisions balance growth ambitions with financial discipline.

Build Stronger Marketing Operations

• Review existing processes and identify inefficiencies, execution gaps, and opportunities to improve how the team operates.
• Establish effective planning, reporting, and communication practices.
• Ensure team members have clear ownership of their responsibilities and understand expected outcomes.
• Anticipate challenges, resolve issues, and keep initiatives moving forward.
• Introduce processes that improve consistency, accountability, and the team's ability to scale.
• Operate with a high degree of independence, bringing solutions and recommendations rather than relying on senior leadership to direct every decision.

Experience and Qualifications

• Demonstrated experience managing a marketing team, including setting priorities, overseeing execution, and supporting team performance.
• Experience developing and implementing marketing strategies tied to business growth.
• Strong knowledge of digital marketing and paid acquisition, particularly Meta advertising.
• Experience managing marketing budgets and evaluating commercial performance, ideally with direct P&L responsibility.
• Understanding of customer acquisition, conversion optimization, and revenue generation.
• Ability to interpret marketing data, identify trends, and make commercially sound decisions.
• Strong organizational, communication, leadership, and problem-solving skills.
• A proactive approach to identifying opportunities and implementing improvements.
• Ability to operate effectively in a dynamic environment with multiple priorities and evolving business needs.

Experience in digital businesses, online services, subscription models, or other customer-focused commercial environments is an asset.