Recruitment Officer

Overview

The Recruitment Officer supports the recruitment and conversion of prospective students across all three of Lakehead University’s locations through strategic recruitment initiatives, events, and programs. The role takes a lead in planning, developing, coordinating and delivering a vary of external visits throughout Ontario as well as supporting, while serving as an ambassador for Lakehead University.

The Recruitment Officer also supports a range of recruitment activities, including the Ontario Universities’ Fair, Preview Days, Grade 11 Day, March Break events, Guidance Counsellor Seminars, Regional and Spring Dialogues, Applicant Receptions, webinars, online chat sessions, student appointments and career fairs.

Conditions of Employment: The successful candidate may be required to complete and satisfactorily pass a police record check as a condition of employment. Any such requirement will be based on the nature of the position and conducted in accordance with applicable privacy, human rights, and employment legislation.

Responsibilities

New Student Recruitment (60%)

• Support undergraduate recruitment and applicant conversion efforts for high school, transfer and mature students through school visits, career fairs, applicant receptions, open houses, campus tours and other initiatives.
• Build and maintain relationships with guidance counsellors, teachers, school staff and college transfer counsellors, maintaining contact information to support ongoing communication.
• Develop and deliver engaging presentations about Lakehead University’s academic programs, admission requirements, financial aid, residence and student experience.
• Respond to inquiries and meet with prospective students and applicants to support informed decisions about attending Lakehead.
• Maintain current knowledge of Lakehead’s offerings and research comparable programs and services at institutions across Ontario and Canada.
• Collaborate with academic leaders, faculty, staff, alumni and students to support recruitment activities.
• Research new recruitment territories and develop strategies to reach prospective students.
• Work with Enrolment Services leadership to develop and implement the University’s annual recruitment plan.
• Participate in annual liaison training and weekly recruitment meetings.

Recruitment Event Coordination (30%)

• Support the planning, organizing, promotion and delivery of recruitment events, including the Ontario Universities’ Fair, Preview Days, Grade 11 Day, Guidance Counsellor Seminars, Regional and Spring Dialogues, Applicant Receptions, online chat sessions, career fairs and the Gairdner Foundation Lecture Series.
• Coordinate event timelines, speakers, vendors, participants, volunteers and event materials, including volunteer recognition.
• Engage faculty and staff to encourage participation and support the delivery of recruitment events.
• Evaluate event effectiveness and research emerging approaches to event management and prospective student engagement.
• Coordinate recruitment and conversion promotions, contests and campaigns, including telephone, online chat and mass communication initiatives.
• Receive, organize and track recruitment travel expenditures in relation to the travel schedule.
• Identify new opportunities and develop specialized on-campus events and programs that showcase Lakehead’s academic offerings to different audiences.

Prospective Student Information and Engagement (10%)

• Use timely, accurate prospective student data to inform recruitment initiatives and engagement strategies.
• Enter and maintain prospective student information in CMS and CRM systems, ensuring accurate records and recommending system improvements.
• Prepare weekly, quarterly and annual reports on recruitment activities, outcomes and opportunities.
• Develop processes to share prospective student information with Departments and Schools to support early follow-up.
• Maintain regular communication with prospective students and other audiences through personalized emails, e-newsletters and broader email campaigns.

Qualifications

• One to two years of experience in student recruitment and marketing within a post-secondary setting.
• Excellent communication, marketing, and interpersonal skills, with the ability to build relationships with guidance counsellors, teachers, parents and prospective students.
• Demonstrated excellence in public speaking, including the ability to develop and deliver engaging, informative presentations.
• Advanced proficiency in Microsoft Word, Excel and PowerPoint, publishing software and laptop technology.
• Strong organizational, project and event management skills, with the ability to coordinate recruitment activities and events of varying sizes.
• Excellent judgment, decision-making and analytical skills.
• Demonstrated ability to work in a high-volume, target-driven environment, meet deadlines and manage competing priorities under pressure.
• Excellent customer service skills.
• Creativity and initiative, with the ability to develop new recruitment strategies and improve events and student engagement.
• Ability to work independently and take a proactive approach to responsibilities.
• Knowledge of emerging communication technologies, including web development, electronic communications and social media.
• A valid Ontario driver’s licence and the willingness and ability to travel on University business, often on short notice.

AI may or may not be used for the screening purposes of this role.

Lakehead University is committed to creating a diverse and inclusive environment and welcomes applications from all qualified individuals including women, racialized persons, Indigenous people, persons with disabilities, and other equity-seeking groups. All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority. This is in accordance with Canadian immigration requirements.

Lakehead University has a goal to recruit and retain a diverse workforce as measured by increasing representation of underrepresented groups among applicants, candidates, and hires. Experience working with Indigenous or racialized communities, and/or members of other equity-deserving groups, is a strong asset. A lived experience or worked experience of any of these issues is preferred.

We appreciate your interest; Lakehead University is committed to supporting an accessible environment. Applicants requiring accommodation during the interview process should contact the Office of Human Resources at (807) 343-8010 ext. 8334 or [email protected] to make appropriate arrangements.