Sales Manager

Brandt Tractor Ltd is currently seeking a Sales Manager for our Barrie Construction & Forestry location.

The Sales Manager is responsible for leading equipment sales strategy, team development and territory performance. This position is responsible for driving revenue growth and profitability by building strong customer relationships, managing key accounts, and identifying new market opportunities.

Who We Are

Brandt is a customer driven company, privately owned and family run, strengthened by diversification and succeeding through specialization. We operate over 170 locations across Canada, the USA, Australia, and New Zealand.

For nine decades, the people of Brandt have stood shoulder-to-shoulder with the hardworking people that we serve. And really, there’s no place we’d rather be because just like them, it’s when we’re working hard and getting things done that we’re at our best.

Our success is driven by a passionate belief in the unlimited potential of our company and the ultimate success of our customers and we act on that belief every single day.

That’s Powerful Value, Delivered.

What You Will Be Responsible For

• Develop and execute sales strategies, quotas, budgets, and forecasts to drive gross margin and market share.
• Create and implement quarterly and annual sales plans for the sales team.
• Collaborate with Marketing and executives on sales plans, product launches, and strategic business initiatives.
• Evaluate feasibility and develop business plans for new products, services, and distribution strategies.
• Lead, train, and develop all sales personnel, building a motivated, high-performing team.
• Partner with Branch Manager and HR to recruit, hire, and train staff.
• Conduct regular team meetings, performance reviews, and lead performance management initiatives.
• Build and maintain strong relationships with key customers, partners, and internal teams to drive growth and satisfaction.
• Identify new market segments, growth opportunities, and respond to industry trends and competitive pressures.
• Expand key accounts and partnerships to achieve profit, volume, and market share goals.
• Provide sales insights for strategic planning and participate in continuous customer feedback initiatives.
• Support sales teams with presentations, proposals, and customer engagement.
• Manage inventory mix, turn, aging, and protection of company assets.
• Assist with branch account receivables in coordination with Credit Services and Operations.
• Analyze pricing and market trends to improve sales performance.
• Ensure consistent brand messaging internally and externally.
• Represent the company at trade shows, conventions, and industry events.
• Other duties as assigned.

What We Look For

• 7+ years’ direct work experience in a sales management capacity.
• Ability to build and maintain lasting relationships with corporate departments, key business partners, and customers.
• Confidence in decision making regarding financial transactions, sales strategy, budgeting, and forecasting.
• High level of critical and logical thinking, analysis, and reasoning.
• Experience within the product line’s industry considered an asset.
• Bachelor’s degree in business, Marketing, or related field considered an asset.
• Must be available to travel as required.

What We Offer

• Competitive compensation: we offer competitive wages that recognize your skills, experience, and contributions.
• Continuous Learning: through on-the-job training and educational opportunities.
• Opportunities for advancement within a growing company that values initiative and teamwork.
• Comprehensive benefits coverage: including health, dental, insurances, and more to support your and your family’s wellbeing.
• Retirement savings programs: Company matching pension and RRSP programs to help you invest in your future.

When you work for Brandt, we work for you. It’s as simple as that.