Sales Manager

Our Purpose is to help our Customers, our Associates, our Suppliers, our Communities and our Shareholders in Achieving Superior Performance! This is what Applied Canada stands for. Applied® is a leading value-added distributor of bearings, power transmission products, engineered fluid power components and systems, specialty flow control solutions, and other industrial supplies, serving MRO and OEM customers. With over 50 facilities located across Canada and 650 Associates, Applied® supports the steel, mining, forestry, agriculture, automotive, oil and gas, food processing, power generation, pulp and paper, and transportation industries, just to name a few. In addition, Applied provides engineering, design and systems integration for industrial, fluid power, and flow control applications, as well as customized mechanical, fabricated rubber, fluid power, and flow control shop services.

The Sales Manager provides leadership, direction, and execution oversight for a team of Territory Sales Representatives (TSRs) focused on growth-oriented industrial markets. This role is accountable for driving profitable revenue growth through new business development and local account expansion, while executing sales initiatives aligned with Applied Industrial Technologies’ regional and national objectives.

Key Responsibilities

Sales Leadership & Execution

• Lead, coach, and develop Territory Sales Representatives (TSRs) to ensure strong territory coverage, pipeline health, and disciplined sales execution.
• Translate regional growth objectives into actionable territory and account plans, including local account development and share-of-wallet growth.
• Conduct formal quarterly performance reviews and provide ongoing coaching and feedback.

Business Development & Market Expansion

• Drive new customer acquisition and local account growth across a broad range of industrial markets.
• Partner with TSRs on prospecting strategies, executive-level customer engagement, and complex opportunities within local and regional accounts.
• Support penetration of multi-site customers where ownership remains within the local sales organization.

Strategy & Market Intelligence

• Develop and implement sales strategies that support diversification, local market penetration, and sustainable growth.
• Monitor competitive activity, pricing dynamics, and customer buying behaviors within assigned markets.
• Identify emerging technologies, suppliers, and solution opportunities to strengthen Applied’s local value proposition.

Vendor & Cross-Functional Collaboration

• Partner with key suppliers to align growth initiatives, training, and joint customer development plans.
• Collaborate with Operations, Supply Chain, Engineering, and Service teams to ensure alignment between sales commitments and operational capabilities.
• Support marketing initiatives including customer events, trade shows, and supplier-sponsored programs.

Talent Development & Recruiting

• Participate in recruiting, interviewing, and onboarding of Territory Sales Representatives.
• Build a high-performance sales culture focused on accountability, value creation, and customer partnership.

Financial Accountability

• Own revenue growth, gross margin performance, and pipeline development for assigned markets.
• Drive consistent forecasting discipline and opportunity hygiene.

CRM Discipline & Compliance

• Ensure full adoption and ongoing compliance with Applied’s CRM platform, including opportunity management, activity tracking, pipeline accuracy, and forecast integrity.
• Coach TSRs on CRM best practices to support data-driven decision-making and leadership visibility.

Travel & Field Engagement

• Maintain regular field presence with TSRs and customers to drive engagement and execution excellence.
• Travel approximately 60% within the assigned region.

Qualifications & Experience

• Bachelor’s degree in Business, Engineering, or a related discipline preferred.
• 7+ years of industrial sales experience, ideally within MRO, OEM, or project-driven environments.
• 3+ years of sales leadership or management experience with direct reports.
• Proven ability to drive local account growth, new customer acquisition, and margin improvement.
• Strong communication skills across email, phone, and digital collaboration platforms.
• Ability to operate effectively in a matrixed organization.

Success Measures

• Revenue and margin growth across growth-oriented and local markets
• New customer acquisition and expansion of existing local accounts
• Territory Sales Representative performance, development, and retention
• CRM adoption, data accuracy, and forecast reliability

You will be part of a stable and established company with consistently strong performance and growth. We encourage you to contribute fresh new ideas. Here is just some of what we have to offer:

• Competitive compensation and bonus opportunities
• Health, vision, and dental coverage, RRSP w/ company match
• Paid vacation, sick time, and company holidays
• Tuition reimbursement and opportunities for development
• Company supported community involvement opportunities

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, national origin, ancestry, gender, sexual orientation, gender identity, age, disability, marital status or any other characteristic prohibited by law.