Senior Trade Marketing Manager

Location: Remote/In-Office/Hybrid

About Us:

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps, everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, ON, we’ve grown from a bold idea to one of the city’s most exciting startups, securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.

At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!

Why Join Bushbalm?

• Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
• Work in a collaborative and fun environment that values creativity and fresh ideas.
• Gain strong opportunities for career growth and professional development.
• Help expand a brand that is available in Ulta Beauty locations nationwide and 25,000+ waxing salons.

About the Role:

Fast-paced, growing intimate skincare brand looking for a motivated, detail oriented, and passionate trade marketer to join our dynamic team. The Senior Manager of Trade Marketing owns how Bushbalm shows up and converts everywhere it is sold. This role will lead retail marketing, promotional strategy, visual merchandising, and B2B trade marketing across our three core consumer channels, Ulta Beauty, Amazon, and our direct-to-consumer (DTC) site, as well as our professional (pro) channel, with Ulta Beauty as the priority retail partner. The successful candidate will assist in the implementation and execution of impactful promotional and channel-exclusive programs that engage consumer activity and drive customer acquisition while achieving a strong ROI. Must be a self-starter, proactive thinker, and possess a can do attitude along with the ability to autonomously own projects.

Your north star: grow consumer penetration and new-customer acquisition across Ulta (in store and on ulta.com), Amazon and DTC, with each channel’s programs working together rather than competing.

The role is a new role. The starting salary range for this position is $95,000 to $125,000 CAD.

In this Role, You Will:

• Build and lead the annual trade marketing plan for Ulta, Amazon and DTC, aligned with the Ulta joint business plan, channel targets and Bushbalm’s growth targets.
• Develop programs across all three channels that drive trial and new-customer acquisition, including sampling, gift-with-purchase, sets and value packs, seasonal moments, and tentpole events such as Ulta’s 21 Days of Beauty, Amazon Prime Day and Black Friday/Cyber Monday.
• Own the Amazon promotional calendar and deal strategy, including Lightning Deals, coupons, Prime Exclusive Discounts, Subscribe & Save and Vine, balancing sales velocity, rank and margin.
• Lead the DTC promotional calendar and on-site merchandising for mybushbalm.com, including offers, bundles, landing pages and gift-with-purchase, in partnership with E-commerce and Lifecycle Marketing.
• Keep pricing, promotions and assortment coordinated across Ulta, Amazon and DTC so that offers in one channel support, rather than undercut, the others.
• Plan and activate retail media and co-op investments, including Ulta Beauty Media Network, on-site, CRM and loyalty, and Amazon Ads (Sponsored Products, Sponsored Brands and DSP) in partnership with Performance Marketing, against clear ROI targets.
• Own Bushbalm’s digital shelf on ulta.com and Amazon, including product detail pages, A+ Content, the Amazon Brand Store, imagery, ratings and reviews, and search visibility.
• Partner with Sales and Ulta Merchandising to secure promotional windows, endcaps and incremental placements, and to submit assortments on time.
• Own Bushbalm’s in-store presence, including planograms, fixtures, displays, testers and POP, and manage display vendors and store compliance with field and broker teams.
• Build store associate education and incentive programs so Ulta teams can recommend Bushbalm with confidence.
• Create sell-in and sell-through tools for retail and professional partners, including line reviews, trade decks, sell sheets and promotional calendars, and support pro programs such as backbar kits, education and reorder incentives.
• Lead Bushbalm’s presence at trade shows, pro education events, Ulta in-store events and buyer meetings, and report results after every event.
• Own the trade marketing budget: plan spend by channel, partner and program, reconcile it every month, and report on ROI.
• Use Ulta POS and vendor data, Amazon Brand Analytics, DTC site data and consumer insights to find growth opportunities and measure the impact of each program across channels.
• Work across Sales, Brand, Creative, E-commerce, Product and Operations on launches and in-market plans, and manage agencies, brokers and vendors.

Who You Are:

• 6+ years of experience in trade, shopper or retail marketing, including at least 3 years in beauty, personal care or wellness.
• Experience marketing through a specialty beauty retailer such as Ulta Beauty, Sephora, Target Beauty or Shoppers Drug Mart.
• Hands-on experience growing a brand on Amazon and a DTC site, including promotions, retail media and product page content.
• A proven record of building retail programs that grew penetration, trial or new customers, with results to show it.
• Strong budget ownership and ROI reporting.
• Clear, organized project management across many partners and deadlines.

Nice to haves:

• Experience in beauty, skincare, wellness, or consumer packaged goods (CPG).
• Direct experience with Ulta Beauty and Amazon Seller Central or Vendor Central.
• Hands-on visual merchandising experience, including planograms, fixtures, POP and vendor management.
• Experience planning retail media and co-op investments.
• Familiarity with POS and syndicated data tools such as Ulta Vendor Portal, Amazon Brand Analytics, Circana or SPINS.

Perks & Benefits:

• Competitive salary and comprehensive benefits package.
• Flexible work environment (remote/hybrid options where applicable).
• Health and wellness benefits, including a lifestyle spending account.
• Professional development opportunities to support career growth.
• Free access to our award-winning products.
• Inclusive and dynamic company culture with team-building events

Join us in redefining body care and making an impact in the beauty industry!

At Bushbalm, we believe in a people-first hiring experience. We do not use artificial intelligence (AI) to screen, evaluate, rank, or make decisions about candidates at any stage of our recruitment process. All applications are reviewed by members of our hiring team, and hiring decisions are made by people based on each candidate's qualifications, experience, and overall fit for the role. We are committed to providing a fair and transparent recruitment experience for every applicant.

Bushbalm is committed to fostering an inclusive, accessible workplace where all employees and applicants are treated with dignity and respect. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 (AODA), accommodations are available upon request for candidates participating in all aspects of the recruitment and selection process. If you require accommodation during the hiring process, please notify us and we will work with you to meet your accessibility needs.