SEO & SEM Specialist - Guelph, ON

Wurth Canada is a high-performance organization that is built on humanistic values-achievement, trust, respect, integrity, accountability, and affiliation. We promote a strong culture that possesses authenticity and encourages crucial conversations and boldness. If you are looking for the opportunity to make a real impact, be part of a growing organization and grow personally and professionally, you have a future at Wurth!

If you want to make a difference and energize your career, Wurth Canada has a great opportunity for you. We are looking for an SEO and SEM Specialist with prior experience driving search optimization B2B.

Our employees enjoy:

• A culture of empowerment and trust that puts a focus on professional development and coaching from a supportive management team.
• A Monday to Friday opportunity that values work/life balance integration, providing flexibility within the day-to-day role.
• The compensation range reflects the potential pay for this position. The final salary offered will be based on the candidate's experience, skills, and overall fit.
• Group Benefits Program (Health, dental, life, EAP, etc.) and Pension Plan
• 3 weeks paid vacation and 5 paid sick days. Company-wide vacation time at end of the year.
• A solid onboarding plan with a 6-month mentoring program for new employees
• A corporate recognition platform that promotes appreciation and collaboration providing both intrinsic recognition and monetary rewards.
• An open-door environment that promotes close collaboration within all levels of the organization
• Continued professional development within a privately owned global company that offers both stability and growth opportunities.
• Work From Home remote option, yet an office that offers an onsite gym, unlimited coffee/tea, and a outdoor patio in the summer.

**This is a hybrid role with Tuesdays and Thursdays in our office in Guelph at 345 Hanlon Creek Blvd.**

Reporting to the Sr. Digital Marketing Manager, you will be responsible for:

• Lead and execute SEO and on-site search initiatives to improve organic visibility, search rankings, product discoverability, and overall customer experience across the eCommerce platform.
• Optimize product pages, category structures, metadata, search rules, filtering, and on-site content using keyword research, SEO best practices, and customer intent insights to drive traffic, engagement, and conversion.
• Assist in developing and implementing strategies to improve brand visibility and discoverability across AI-driven search experiences, including ChatGPT, Google AI Overviews, and other generative search platforms.
• Manage digital merchandising strategies across category pages, search results, landing pages, and product recommendation experiences to improve browsing, cross-sell, upsell, and promotional visibility performance.
• Support internal stakeholders and the Germany Search Competency Centre (SCO) to align on global best practices, implement proven search and merchandising enhancements, and support continuous optimization through analytics and local SEO initiatives.
• Optimize Google Ads campaigns with significant monthly budgets.
• Perform daily campaign maintenance, bid adjustments, keyword optimization, and budget pacing.
• Develop audience segmentation and targeting strategies aligned with campaign objectives.
• Execute A/B testing initiatives to improve campaign performance and conversion rates.
• Apply both automated and manual optimization strategies to maximize ROAS and efficiency.
• Partner with external agencies and internal stakeholders to continuously improve media performance.
• Monitor and analyze performance across SEO, SEM, site search, and merchandising initiatives

What YOU will bring to this role:

• Minimum 2 - 4 years in paid search / SEO specialist role
• Hands on knowledge of tools and platforms used including but not limited to Google / Microsoft Ads, Google Search Console, GA4
• Intimate knowledge of paid search with experience connecting customer journeys across channels.
• Bachelor’s degree in business /commerce, Computer Science, Data Analytics or equivalent
• Experience working in a multi-channel, B2B environment with industry knowledge is an asset
• Exceptional verbal and interpersonal skills allowing you to work seamlessly with all stakeholders.
• Proven track record of developing and executing comprehensive, innovative and successful demand capture campaigns selling high volume of products online
• Keen self-awareness and alignment with a workplace culture that is built on humanistic values and continuous improvement
• Proven ability in using audience insights platforms to recreate, model and optimize best possible performance within multi-channels
• Understands how to map and connect data across different platforms for enhanced view of customers and marketing results
• Bilingual French/English (verbal and written) is an asset
• Excellent writing skills, some editing (ad text copy development)
• Adept and interested in understanding business needs and working to achieve the company’s goals.
• Self-starter who can perform in a fast-paced and dynamic environment managing priorities and working time.
• Intermediate level of proficiency with MS Office (Word, Excel and PowerPoint)

Our parent company, the Würth Group is a family-owned globally operating sales organization with over 82,000 employees in 80 countries. Our Wurth sales team caters to clients from a range of different industries such as Automotive- dealerships, garages, and body shops, Cargo – heavy-duty equipment (farming/agriculture, trucking, construction leasing) municipalities, Metal – fabrication, welding, HVAC/plumbing, manufacturing, etc., Construction – General Contractors, and On-Site).

Würth Canada is an equal employer and encourages/promotes a diverse workforce. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, family status, national origin, or disability status. Please contact a member of the HR team if accommodation is required during any point of the recruitment process.

We encourage you to apply even if you do not meet all requirements. Wurth Canada is looking for individuals that are driven to grow themselves and we provide the necessary training to be successful within the industry. We value career development and growth. However, a strong cultural fit is necessary!