Sr. Brand Manager - Future Opportunities

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY RANGE: $120,000 - $142,500 +

• Actual base pay will depend and vary based on factors such as individual experience and skills of the applicant.

BONUS: Starting Bonus at Target $42,000

• Variable Compensation opportunities are contingent on individual performance and overall business results, pursuant to the Bonus Plan; listed amount are targeted values and not guarantees

VACANCY TYPE: This posting reflects an ongoing opportunity for future openings.

LOCATION: Toronto Office; 5 days/week in office

COMPANY:

Founded over 175 years ago, Labatt is one of Canada’s founding businesses and its leading brewer. We are proud of our history and our heritage in Canada, and we remain committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser, Bud Light, NÜTRL, Michelob Ultra, Corona, Stella Artois and many more. Through our broad portfolio, we are truly a national brewer, with over 3,600 employees, a portfolio of more than 60 quality beers and beyond, and 10 breweries from coast-to-coast, we are proud to serve Canada and the communities we call home.

ROLE SUMMARY: At Labatt, we're building some of Canada's most loved and recognized brands. We're looking for a Senior Brand Manager who can think like a business owner, lead with the consumer and turn bold ideas into sustainable growth.

As a Senior Brand Manager, you'll have significant ownership of the strategy and performance of your brand or portfolio. You'll identify where the next wave of growth will come from, shape how the brand shows up in culture and lead cross-functional teams to turn strategy into commercial impact.

This is a role for someone who can move seamlessly between the consumer, the creative and the commercial, bringing a strong point of view while inspiring others to deliver.

WHAT YOU’LL DO:

• Own the brand and the business. Lead the strategy, positioning and performance of your brand or portfolio with clear accountability for growth, share and long-term brand health.
• Set the growth agenda. Identify the biggest consumer and commercial opportunities and translate them into clear choices, priorities and annual brand plans.
• Shape culturally relevant brands. Stay close to consumers and culture, turning insights into distinctive campaigns, partnerships, sponsorships and experiences that strengthen brand relevance.
• Lead breakthrough marketing. Set the creative ambition, write and inspire great briefs, challenge agency partners and ensure ideas deliver against both the brand strategy and business objectives.
• Drive commercial impact. Understand the drivers of your business, use performance and financial data to make decisions, and continuously optimize investment against the biggest growth opportunities.
• Lead cross-functionally. Mobilize Marketing, Sales, Customer Connections, Insights, Innovation, Finance, Legal and agency partners around a clear brand agenda.
• Own execution and investment. Lead significant brand budgets and initiatives, establishing clear KPIs and ensuring teams deliver with excellence, pace and accountability.
• Think global, win locally. Where applicable, influence global brand strategy while translating global platforms into work that is relevant and impactful for Canadian consumers.
• Build capability around you. Coach and develop more junior marketers, share best practices and raise the standard of strategic and creative thinking across the team.

WHAT WE’RE LOOKING FOR:

We're looking for a marketer who combines consumer instinct, strategic thinking and commercial ownership and who can turn that combination into results.

You bring:

• Approximately 5–8 years of progressive marketing or relevant consumer-focused experience, with demonstrated ownership of brands, businesses or significant marketing initiatives
• Strong strategic thinking and the ability to identify the few opportunities that will make the biggest difference
• Deep consumer and cultural curiosity, with the ability to turn insights into action
• Strong commercial acumen and comfort using brand, category and financial performance to drive decisions
• A track record of developing integrated marketing that delivers both brand and business impact
• Strong creative judgment and the ability to inspire and challenge agency partners
• Confidence influencing senior stakeholders and leading diverse cross-functional teams
• Strong communication, storytelling and presentation capabilities
• The ability to operate with ambiguity, make decisions and move work forward at pace
• Experience coaching, developing or informally leading others
• Most importantly, an owner's mindset: you take accountability for the outcome, not just your piece of the work

WHY LABATT:
As one of Canada’s Top 100 Employers, Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward, and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

BENEFITS:

• Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance, that can be flexed to fit your needs.
• Additional flex credits for healthcare or wellness spending accounts
• Retirement plan with a generous company-matching contribution, and low-fee RRSP & TFSA savings opportunities to help you secure your financial future.
• Personalized support through an inclusive family-forming benefit, and generous financial support/top-ups for parental leave
• Access to many wellbeing resources, including Employee & Family Assistance Program support, Webinars, and more.
• An annual allotment of Beer and Beyond-Beer products for employees!

EQUAL OPPORTUNITY EMPLOYER

At Labatt Breweries of Canada, we are an equal opportunities employer, and we are committed to maintaining a welcoming, safe, and inclusive environment for every person – regardless of age, race, ethnicity, nationality, sexual orientation, gender identity and expression, religion, neurodivergence, or disability status.

REQUIRE ADDITIONAL ASSISTANCE?

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations, if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.

Labatt Breweries will never ask you for money or reimbursement of training fees as part of our recruitment process. Any email communication you receive as part of the application or onboarding process will come from a @Labatt.com email address. If you have any questions or concerns, please email the recruitment team at [email protected]

AI DISCLOSURE:

We may use artificial intelligence tools to assist with scheduling interviews and managing screening times. We do not use AI to evaluate applicants or make decisions during the interview process. All candidate assessments and hiring decisions are made by our recruitment and leadership teams.

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