Trainee Bilingual Automotive Sale Associate

Brand Statement

Rev Up Your Career at Universal Ford Lincoln in Calgary, Alberta!

Join a team where progress isn’t just a goal, it’s the culture we live and breathe. As part of a family-owned and operated automotive group, Universal Ford Lincoln embraces Kaizen —‘continuous improvement’— as the driving force behind how we operate. We are always evolving to deliver an exceptional experience for our customers, strengthen opportunities for our employees, and support the communities in which we work.

At Universal Ford Lincoln, you’ll step into a fast‑paced, forward‑thinking environment where your ideas matter, your growth is prioritized, and your work fuels a culture of excellence. If you're passionate, driven, and ready to accelerate your career, this is the place for you.

Start your engine - your next great opportunity begins here!

As part of the Kaizen Automotive Group, Universal Ford Lincoln is proud to be able to empower our associates with a supportive workplace and access to the benefits they need along their professional journey to feel happy, healthy and valued. Full‑Time employees enjoy a robust benefits package, including:

• Competitive Compensation• Dental & Extended Health Coverage• Company Pension• Paid Time Off• Life & Disability Insurance• Employee & Family Assistance Programs• Vehicle Purchase & Service Discounts• Paid Professional Development• Company‑Wide Appreciation Events• And SO MUCH MORE!

Overview

About The Role:

We are seeking a motivated and customer-focused Automotive Sales Associate to join our dealership team. In this role, you will deliver an exceptional customer experience while supporting sales of new and used vehicles.

You will engage customers in the showroom and online, identify their needs, present suitable vehicle options, and guide them through the full car sales process from initial inquiry to vehicle delivery.

This role represents the brand and requires strong product knowledge, sales skills, and a customer-first mindset.

Responsibilities and Qualifications

What You Will Be Doing:

• Greeting and assisting customers in the showroom, online, and via phone in a professional and engaging manner
• Conducting needs assessments to match customers with the right car, truck or SUV
• Presenting and demonstrating vehicle features including technology, safety, financing options, and trim levels
• Facilitating the full automotive sales cycle, including test drives, pricing discussions, and closing
• Building and maintaining customer relationships to generate repeat and referral business
• Maintaining up-to-date knowledge of OEM (Original Equipment Manufacturer) products, incentives, and competitor vehicles
• Using our CRM (Customer Relationship Management) systems to track leads, follow-ups, and sales activities
• Collaborating with F&I (Finance & Insurance) Managers to support financing, leasing, and protection products
• Assisting with vehicle deliveries, ensuring a seamless and positive customer handoff experience
• Supporting dealership marketing initiatives, promotions, and showroom merchandising
• Participating in ongoing training for automotive sales techniques, digital retailing, and product knowledge
• Maintaining compliance with dealership processes and all applicable regulations

Qualifications

What You Bring:

• Must be fluent in English and either Punjabi or Hindi
• Experience working in a commission-based or target-driven role such as automotive sales, retail sales, or customer service experience
• Comfortable learning and presenting technical product information
• A familiarity with CRM tools, lead management, or digital selling platforms
• A Valid driver’s license with a clean driving record
• Strong communication and interpersonal skills
• A willingness to learn and grow within a high-performance dealership environment
• A passion for people with strong relationship building skills and a customer-first mindset
• Flexible availability, including evenings, weekends, and some holidays

INDCVO