Vice President of Marketing

Join us on the journey to help build the world using applied robotics and AI!

Novarc Technologies is a full-stack robotics company helping to build the world using applied robotics and AI. Recognized as one of the fastest-growing companies in the Americas by the Financial Times for two consecutive years, we are at the epicenter of innovation and global expansion. Join our dynamic team as we extend our reach across four continents, blending pioneering welding technology with a profound global impact. It's a captivating time to be part of our journey – here, you'll do more than just work; you'll be an integral part of a movement shaping the tech-driven future.

Role Summary:

The VP of Marketing is a high-impact executive leader responsible for the strategic vision, global brand positioning, and high-velocity demand generation engine of the company. This role oversees all marketing operations, ensuring that every initiative contributes substantially to business growth and market authority in the robotics and AI-driven manufacturing sectors.

You are a "player-coach" who oscillates seamlessly between board-level strategy and hands-on execution. You are also a master storyteller capable of translating complex technical architectures into compelling customer narratives that resonate across a diverse buyer landscape.

As the architect of our growth, you will build centralized value messaging that highlights Novarc’s full solutions portfolio across segments.

By ensuring airtight alignment between Sales and Product, you will build a scalable marketing infrastructure that captures the massive complexity of the welding automation industry while maintaining the agility needed for scale-up success.

Key Responsibilities

Strategic Growth & Market Authority

• Global Strategy: Drive the global marketing roadmap, positioning Novarc as the definitive leader in autonomous welding

• Brand Narrative: Elevate Novarc's brand identity across all channels, translating technical capabilities and system architectures into clear, value-driven narratives.

• Thought Leadership: Oversee the creation of strategic content, including customer case studies (with support from customer success), whitepapers, Podcasts, industry articles and executive bylines, to establish market authority and "top-of-mind" awareness.

Demand Generation

• Segmented GTM Strategy: Own the strategic approach for a bifurcated market; lead the team in creating "white-glove" campaigns for Enterprise Tier-1 accounts while building out scalable digital acquisition engines for Small Business (SMB) growth.

• Revenue Accountability: Own the marketing-sourced pipeline. Partner closely with Sales to align on KPIs including MQLs, SQLs, and closed-won deals across both sales cycles.

• Multi-Channel Execution: Lead sophisticated B2B campaigns across digital (SEO, LinkedIn, Google Ads), events, trade shows, and field marketing.

Sales, Product, & Executive Partnership

• Sales Enablement: Equip Sales and BDR teams with the technical and commercial tools required to navigate complex, multi-stakeholder Enterprise deal cycles and "proof-of-value" conversations.

• Cross-Functional Bridge: Serve as a strategic partner to Product and Engineering to support product launches, roadmap communication, and the translation of technical specs into customer value. Assist and coach the Product team in product marketing.

• Executive Presence: Provide clear, actionable updates to executive leadership on progress, ROI, risks, and market outcomes.

Operational Excellence & Analytics

• Data-Driven Leadership: Utilize advanced analytics and dashboards to track funnel performance and pipeline velocity, making data-driven decisions to optimize marketing efforts. In addition, collaborate with the revops team to understand the market dynamics improving forecast and revenue predictability. Create and maintain Novarc’s marketing dashboard. Lead contribution attribution across channels, forecast ROI on marketing investments.

• Infrastructure & Budget: Oversee marketing operations, including the marketing tech stack and budget planning, ensuring optimal resource allocation in a high-growth, resource-conscious environment. Create, maintain and communicate a 3 year strategic plan supporting Novarc’s 3-year goals.

• Market Intelligence: Lead voice-of-customer programs, market segmentation frameworks, competitive landscape analysis, and customer insight cycles. Stay ahead of industry trends in welding, AI, robotics, and automation to ensure marketing remains cutting-edge and differentiated. Lead and conduct market research studies as required.

• Reporting: Prepare quarterly marketing performance review materials for executives and boards.

• Partners Ecosystem Enablement : Define partner/co-marketing frameworks, enable partners with joint value messaging.

Team Leadership & Culture

• Mentorship: Hire, mentor, and develop a high-performing marketing team, instilling a culture of creativity, accountability, and curiosity.

• Values Integration: Embed Novarc’s core values (Hungry, Humble, and Smart) in every aspect of leadership, ensuring a culture of excellence and inclusive problem-solving.

Leadership Competencies:

• Leadership Values: Embody Novarc’s leadership principles to inspire and guide the team towards success

  • Integrity & Trust: Lead with honesty, transparency, and ethical standards, building trust within the team.

  • Clear Communication & Colloboration: Communicate clearly, listen actively, and provide constructive feedback to foster collaboration.

  • Empowerment & Accountability: Delegate responsibility, set clear goals, and hold everyone accountable for results.

  • Coaching & Development: Prioritize team development, offering guidance and growth opportunities.

  • Inclusive Leadership: Champion diversity, ensuring all voices are heard and valued.

  • Innovative Problem Solving: Drive creative solutions to challenges, balancing immediate needs with long-term goals.

  • Results Oriented Leadership: Focus on achieving excellence, aligning team objectives with company goals.

  • Empathy & Support: Show empathy, support your team, and respond thoughtfully to their needs.

  • Adaptability & Resilience: Stay flexible and resilient through change, guiding the team with confidence.

Qualifications and Experience:

• Master’s degree in Marketing, Business Administration, or a related field;

• At least 15 years of marketing experience, with a proven track record in a B2B environment, preferably in the robotics or related technology sector.

• Strong understanding of the robotics industry and technological trends (or a desire to learn)

• Demonstrated success in developing and executing marketing strategies and campaigns.

• Excellent leadership and team management skills.

• Strong analytical abilities and experience with marketing metrics and reporting tools.

• Exceptional communication and interpersonal skills.

The role requires up to 30% travel to attend industry events, tradeshows, or visit customer experience centers.

About Novarc Technologies:

Novarc Technologies is a full-stack robotics company specializing in the design and manufacturing of cobots and AI-based machine vision solutions for autonomous welding. Novarc’s Spool Welding Robot (SWR) is the world’s first of its kind in pipe welding applications. As a proven pioneer in the field, Novarc’s team is dedicated to solving challenging welding automation problems that improve customers’ bottom line.

Why Novarc:

• Growing Opportunities - We are in the process of maturing into a fast-growing medium-sized business.

• Great place to be - We foster an open-minded, adventurous, and fun environment where our teams are encouraged to bond and show a little of their unique selves.

• Best People - Our team is made up of talented, intelligent, and hardworking people.

• Lots of Opportunities - We are constantly looking for stand-out talent internally to move into leadership positions.

We are excited to invite you to join our growing team for this amazing journey!

"Novarc provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, national or ethnic origin, color, political belief, marital or family status, religion, special abilities, age, sex or sexual orientation, or a criminal conviction or charge that is unrelated to employment of to the intended employment of that person. This applies to all our practices of recruitment, selection, promotion, training and development, health and safety, and compensation."