VP, New Customer Acquisition

The Vice President, New Customer Acquisition will be responsible for all external prospect acquisition activities. They will manage and strategically deploy one of the largest marketing budgets within International Card Services (ICS) and will be a core member of the ICS Canada Executive Team. They will develop strong working relationships across the business and actively develop talent across the organization.

The successful candidate will set the acquisition strategy across all channels: Media, Search, Referral Marketing, Site and Partnerships. They will also work in collaboration with our Commercial Sales teams on hybrid marketing initiatives to drive growth in Commercial Card acquisitions. Finally, they will ensure the product and acquisition teams work in tandem to drive high-quality card acquisitions and leads through distribution partners, channels and relevant acquisition offers.

The successful candidate will be responsible for the following:

• Lead all card acquisition related strategies and investments to drive profitable, sustainable growth for the market.

• Build and maintain a continuous focus on innovation and finding new ways to improve the overall efficiency and profitability of all acquisition investments.

• Own the development of all lead generation, prospect targeting, marketing and acquisition related strategies across multiple channels including digital, mobile, telesales, face to face and co-brand/distribution partners.

• Relentlessly pursue ways to improve the efficiency of the end-to-end acquisition process.

• Build and maintain strong working relationships with key business partners across the organization and provide visionary leadership in helping the organization work even more effectively together.

• Invest in and actively develop talent within this team and across the organization to drive deeper employee engagement and produce the next generation of great leaders.

• Deep understanding of, and experience in, payments, marketing strategy, digital acquisition and channel management, as well as a consistent record of driving strong results.
• Strong strategic, financial and analytical skills with a proven track record of effectively running and prioritizing large investment budgets with complex and competing strategic initiatives.
• Proven people leader with demonstrated success in developing talent and driving deeper employee engagement, and a willingness to continue to improve and grow as a leader.
• Exceptional business judgment, communication and relationship building skills, including an ability to influence and encourage others to support and rally behind key strategies and tactics.
• Demonstrated ability to deliver innovation, including encouraging teams to reinvent long-standing processes and launch new initiatives.

The stated salary range represents the expected compensation for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Employment eligibility to work with American Express is required as the company will not pursue visa sponsorship for these positions

The job posting is for an existing vacancy.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones’ physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• Support for financial-well-being and retirement

• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• Generous paid parental leave policies (depending on your location)

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person’s age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.
Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.