Channel Marketing Manager

Build Your Career With Us

The What

As a Channel Manager, you will be part of a dedicated team based in Mississauga, Ontario and reporting to the Senior Marketing Manager. In this role you will be responsible for driving profitable growth across an assigned category portfolio within a defined customer channel. As part of a dedicated channel team, this role leads business planning, trade marketing execution, portfolio management, forecasting, and financial analysis while partnering closely with Sales, Finance, Supply Chain, Brand, and Category teams. The Channel Manager translates customer, category, and financial insights into clear actions that improve performance and support long-term growth.

If you enjoy building strong relationships, contributing to meaningful work, and making a real impact, join us to build a career where you can thrive and Make A Difference For Those Who Make The World™.

What You Get

• Competitive compensation, with an anticipated annual base salary of $80,000–$90,000, based on your experience, skills, qualifications, and market location.
• Performance-based earning potential through a discretionary incentive bonus targeted at 20% of your annual salary, based on the achievement of defined objectives and plan terms. Bonuses are not guaranteed.
• A hybrid work environment, with in-office and remote work determined by business needs and role requirements.
• Comprehensive benefits package designed to support the health, well-being, and financial future for you and your family.
• The tools you need to succeed, including a company cell phone, and laptop.
• A supportive and collaborative team where your ideas are valued and you can bring your best self to work every day.
• Career growth opportunities as part of a Fortune 200 company, with the chance to learn, grow, and advance your career.
• An Employee Product Purchase Program with exclusive discounts on our products, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER brands.
• Employee perks including discounted company stock options, GoodLife Fitness discounts, safety shoes reimbursement, and many more exclusive offers.

The Why
It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 48,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER.

What You Will Get To Do

• Own sales, margin, trade spend, and operating income for an assigned category portfolio
• Build annual and multi-year customer and channel business plans
• Manage portfolio performance across assortment, SKU mix, launches, and lifecycle decisions
• Lead trade marketing plans, promotions, merchandising programs, and post-event analysis
• Develop financial models and simulations to assess pricing, promotions, and investment choices
• Translate business results into clear recommendations through reviews, forecasts, and planning updates
• Partner with Sales, Finance, Supply Chain, Brand, and Category teams to align plans and

execution

• Support forecasting, demand planning, and service-level analysis to improve business

performance

• Lead customer-specific execution of launches, line reviews, and channel initiatives
• Build customer-facing presentations and selling stories grounded in insight and financial analysis
• Monitor market, customer, and competitive trends to identify risks and growth opportunities
• Ensure strong communication and execution across internal and external stakeholders

Who You Are

• College or University graduate, preferably with Business or Marketing background
• Minimum 3-5 years' experience in channel management, trade marketing, category management, or sales planning
• Strong financial literacy with experience in forecasting, trade spend, margin analysis, and business cases
• Ability to build and interpret financial models and business simulations
• Experience managing promotions, merchandising programs, and trade marketing investments
• Strong portfolio management skills across assortment, SKU management, and launch execution
• Strong analytical and problem-solving skills with a commercial mindset
• Ability to work effectively in a matrixed environment across multiple functions
• Strong project management skills and ability to manage multiple priorities

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

This job posting is for an existing vacancy within our organization.

Stanley Black & Decker believes in giving each and every applicant an equal opportunity to succeed on their own merit. We strive to hire employees that reflect and support the diverse perspectives, experiences, and needs of employees and our communities including but not limited to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, and disability. We remain committed to upholding the values of equity, diversity, and inclusion in our work environments. We know that diversity underpins excellence, and that we all share responsibility for creating an equitable, diverse, and inclusive organization. Therefore, in pursuit of our values, we seek employees who will work respectfully and constructively with differences across the organizational hierarchy in actualizing SBD’s priorities, goals, and principles of equity and inclusivity. If accommodation is required at any point in the recruitment process, please contact a member of our Recruitment Team. Please note that as part of our recruitment process, candidates in the final stages will be required to complete a background check which may include a criminal background, credit and drivers abstract check.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.