Digital Content Specialist

Job Description

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

Current work authorization for Canada is required for all openings.

The work location for this role is 483 Bay Street in Toronto until approximately late 2026, when the work location will change to the new Mississauga office at 3 Robert Speck Parkway.

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

How You’ll Make an Impact:

The Digital Content Specialist is responsible for creating clear, concise and customer-centered content that enhances the digital experience across Fidelity Investments Canada and Investly platforms. This role works closely with product managers, UX designers, developers and business

stakeholders to craft intuitive user interface content that guides customers through digital journeys, supports task completion and builds confidence. The Digital Content Specialist applies content design principles, user insights and accessibility standards to create consistent, engaging and

compliant experiences across web and mobile applications.

What You Will Do:

• Apply user research, behavioral insights, and analytics to optimize content and improve user understanding.

• Produce content that supports task completion and reduces customer friction.

• Delivers content that meets accessibility, plain language, legal and compliance standards.

• Achieves stakeholder approval and delivery within project timelines.

• Adheres to established content standards, style guides and UX writing best practices.

• Ensures consistency across customer journeys, products and channels.

• Identifies Identify and addresses content gaps, duplication and inconsistencies.

• Contributes to the ongoing evolution of content guidelines and reusable content patterns.

• Participate in product discovery, design reviews and sprint planning activities.

• Provides content recommendations that improve usability and customer experience.

• Incorporates stakeholder feedback while advocating for customer needs and best practices.

• Delivers content that supports business objectives and user goals.

• Uses customer feedback, usability testing and performance data to identify opportunities for improvement.

• Recommend content enhancements based on data and observed user behaviors.

• Supports A/B testing and content experiments where applicable.

• Demonstrates improvements in content effectiveness, customer engagement and task completion

What We’re Looking For

• College degree, preferably with communications, copywriting or related specialization or equivalent experience.

• 1+ years of experience in a UI writing role

Expertise You Bring

• Strong understanding of UX writing content design and information architecture principles.

• Exceptional writing, editing and proofreading skills, with the ability to simplify complex concepts into clear, concise language.

• Knowledge of user-centered design methodologies, usability testing and customer journey mapping.

• Understanding of digital product development processes and agile ways of working.

• Ability to create content for mobile applications, responsive web experiences and digital products.

• Experience working within legal, regulatory or compliance requirements for digital content is an asset.

We use AI-enabled LinkedIn Hiring Assistant to support parts of our sourcing process. Every hiring decision is reviewed and finalized by our recruiters. If you choose to ask questions to the LinkedIn HR Hiring Assistant, please be mindful that the responses are not official and must be confirmed for accuracy and completeness by Fidelity. If you are selected for an interview, the recruiter who contacts you can best answer your questions.

Total Rewards That Reflect Your Impact
We believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today—and your financial well-being tomorrow.

For this role, your total rewards include:
• Base Salary and Discretionary Performance Bonus: Total annual cash compensation (base salary plus target bonus) ranges from ​ A competitive annual range of $79,000 to $96,000, based on your experience and qualifications.
• RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.

We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.

This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference.

Some of the ways we’ll help you feel valued and supported as part of our team:
• Flexible working arrangements - 100% remote, hybrid, and in office options
• Competitive total compensation, including company contributions to your group RRSP without a matching requirement from you
• Comprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapy
• Parental leave top-up to 100% of your salary for a period of 25 weeks
• Up to $650 for home office equipment
• Generous time off policy, including 2 paid days annually to volunteer at a charity of your choice
• Diversity and inclusion programs, including an active network of Employee Resource Groups
• Extensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation

We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at [email protected].

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

• Canada's Top 100 Employers
o Greater Toronto's Top Employers
o Canada's Top Family-Friendly Employers
o Canada's Top Employers for Young People

• Great Place To Work® Certified
o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Today's Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

• LinkedIn Top Companies in Canada

• Human Resource Director (HRD) - Best Place To Work
o HRD - 5-Star Benefit Program
o HRD - 5-Star Diversity & Inclusion Employer

Designations
• Canadian Compassionate Companies – Certified
• Benefits Canada's Workplace Benefits Award - Future of Work Strategy
• TalentEgg National Recruitment Excellence Award - Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter's Most Innovative HR Team