Director of Communication

About WellMore

WellMore is a multi-brand health and wellness company that operates across North America. With leading brands like Vega Plant Based Nutrition, Jade Leaf Matcha, From Great Origins (FGO) and Great Lakes Wellness, WellMore is committed to making clean, great tasting products that improve the health and wellbeing of our consumers and the planet!

Overview

We have an exciting new position as a full-time Communications Director at Wellmore, reporting to the Senior Director of Brand. The role is located at our Vancouver BC head office, but we are open to remote work for the right person! In this role you will be responsible for building the complete communications strategy for all Wellmore brands (Vega, Jade Leaf Matcha, Great Lakes Wellness, FGO) across both the US and Canada. The role requires someone with experience managing PR, influencers, partnerships, media (TOF & BOF), and consumer engagement and education. This role will oversee all facets of planning and execution, with the aim of driving brand awareness, conversion and promoting brand loyalty. This role will collaborate closely with the brand and creative teams, as well as manage external relationships (agency, partnerships, influencers). This person must be able to build strong relationships with our external partners and internal stakeholders. We are looking for someone who lives and breathes all things communications. You spend time across social media platforms, know what’s trending and can bring fresh ideas to the table about how to connect with our consumers in a meaningful and cut-through way.

Workstyle: Hybrid or Remote

Key Responsibilities

• Oversee all communications planning for all Wellmore brands from strategy to execution to reporting

• Work in tandem with the Brand teams to ensure communication plans align to overall business strategy and priorities
• Lead development of Wellmore’s annual digital media communications plan (owned social channels, paid media, PR)
• Coach and develop a team of 4 (3 direct reports) by driving high performance and a strong team culture

• Liaise and work closely with brand teams, internal creative teams, ecommerce, and agencies to build and execute brand comms calendars

• Influence and persuade across the organization to procure and leverage resources, remove barriers, and engage cross functional teams to ensure projects are successful and timelines are met
• Own external PR & media agency relationships including budgeting, relationship management, KPI setting and reviews

• Analyze Vega performance vs. KPI targets, conduct post-campaign reviews, track competitive activity, and recommend optimizations back to brand teams.

• Accelerate PR, Partnerships and Affiliate strategy to help drive brand awareness
• Oversee Consumer Engagement and Education team
• Continual optimization of our always-on media, assessing what is working and trialing new channels/platforms
• Work closely with brand team to allocate budgets by brand and manage budget with finance team. Recommend adjustments based on business needs and in-market performance

Skills & Qualifications

• Undergraduate degree/Diploma in Digital Media, Marketing or Communications preferred

• A minimum of 6 years of professional experience in in the Digital Marketing space (agency or client side) and/or Communications, with preference for experience in PR/Partnerships
• Experience building communication strategy for established and new products at various phases of life cycle development
• Experience managing eCommerce brands, specifically DTC
• Experience developing & executing digital advertising campaign including online video, paid social, owned social, paid search, performance marketing
• Experience with creative evaluation and optimization, as well as deep understanding of creative best practices across platforms

• Coaching mindset with previous experience managing multiple direct reports
• Strong communications & presentation skills to get buy in on campaign plans and to present post-campaign reviews

• Experience working in a fast-paced, entrepreneurial environment
• Strong organizational skills to manage multiple projects, stakeholders and timelines
• Collaborative team player and team builder who excels at partnering and influencing decision making at all levels of the organization

• You are highly performance and results-driven and want to take on a high level of responsibility and work in a fast-paced, high-growth environment
• Ability to adapt and pivot to changing needs of the business

• Positive, and energetic leader that fosters a unique, diverse, and winning culture

Benefits of Working for Wellmore

• Competitive compensation plan
• Annual bonuses
• Beautiful Vancouver office, located close to transit and with incredible roof top patio!
• Dogs in the office – Woof!
• Products to try so that you can perform at your best
• Employee assistance program (EAP)
• Extended Health Plan
• Parental Leave top-up
• Fitness Subsidy
• Education Fund
• Employer matching RRSP Program

WellMore is an Equal Opportunity Employer. We offer reasonable accommodations to candidates with disabilities throughout the recruitment process. We thank all candidates for their time and interest in working at WellMore, however, only candidates under consideration for opportunities with WellMore and it’s Brands will be contacted to participate further in this process. If you are contacted and you require any accommodation in the recruitment process due to a disability, please indicate this and we will work with you to meet your reasonable accessibility needs.