DIRECTOR OF SALES, RETAIL - CPG / Consumer Packaged Goods Food Company

Location: Greater Toronto Area (GTA)
Compensation:performance $140,000–$170,000 Base Salary + annual performance bonus, car allowance/mileage reimbursement
Reports To: Chief Executive Officer (CEO)
Position: Full-Time | Newly Created Role

We appreciate your interest in advance, however, please note that only those applicants with current or very recent retail account management experience within traditional CPG (Consumer Packaged Goods) at the Senior National/Key Account Manager or Director level will be considered/contacted. Those with solid tenure and proven success at a National Account Manager level who are ready and able to make the move to Director will also be considered.

The Opportunity
Our client is a fast-growing, on-trend natural foods company located within the Greater Toronto Area. With a strong reputation for innovation, quality products, and continued growth, the organization is seeking an experienced Director of Sales, Retail to help accelerate its expansion across the Canadian retail marketplace.
This newly created position will report directly to the CEO and offers an exciting opportunity for an accomplished CPG sales professional to play an instrumental role in shaping the company's future growth.
The role is predominantly an individual contributor position, offering a balanced combination of new business development and strategic account management. While the successful candidate will initially have two direct reports in sales support functions, there will be an opportunity to build the sales organization through the addition of Key Account Managers as the business continues to expand.

Key Responsibilities
Develop and execute sales strategies focused on revenue growth, market expansion, and increased retail distribution.
Personally manage and grow relationships with key Canadian retail accounts, including grocery, mass merchandise, club, and other relevant retail channels.
Identify, pursue, and secure new business opportunities with prospective retail customers while expanding existing account relationships.
Lead customer negotiations, annual business planning, promotional strategies, and account development initiatives.
Establish sales targets, manage forecasting, monitor KPIs, and maintain a strong pipeline of new business opportunities.
Work collaboratively with Marketing, Product Development, and Finance to support new product introductions, category growth, and go-to-market initiatives.
Provide direction and leadership to two sales support team members, with the opportunity to recruit and develop Key Account Managers as the business scales.
Partner closely with the CEO on sales strategy, business planning, and longer-term growth opportunities.

Qualifications & Experience
Current or very recent Senior Manager, Director of Sales, or tenured National Account Manager experience within traditional CPG, ideally within food or beverage.
Minimum 5–7 years of successful Canadian national and/or regional retail account management experience.
Demonstrated success in both new business development and existing key account management, with strong relationships across major Canadian retail customers.
Proven ability to secure new retail listings, expand distribution, negotiate customer agreements, and deliver profitable sales growth.
Strong commercial acumen, strategic planning capabilities, and hands-on sales execution skills.
Experience managing sales support personnel, Key Account Managers, and/or broker relationships would be an asset.
Exposure to the U.S. retail marketplace would be considered an asset.
Post-secondary education in Business, Marketing, or a related discipline; MBA considered an asset.

Why Consider This Opportunity?
This is an excellent opportunity for an established CPG sales leader—or a highly accomplished National Account Manager ready for the next step—to join a growing, entrepreneurial natural foods business.
The successful candidate will enjoy direct access to the CEO, significant ownership of retail sales growth, and the opportunity to progressively build a larger sales team as the organization expands.