Head of Marketing

Fitt Talent Partners is a specialized recruitment firm for top health and wellness companies.

We’re filling this role for a venture-backed, food-as-medicine startup developing evidence-based nutrition products that support patients before and after surgery and improve outcomes in musculoskeletal health.

About You

You are a strategic but hands-on marketing leader who thrives in a fast-moving startup environment. You are comfortable navigating ambiguity, testing new ideas, managing multiple partners, and moving between high-level planning and direct execution. You are also a collaborative, low-ego leader who values strong relationships and team success.

Skills, Experience, and Qualifications

• 4–8 years of progressive marketing experience, including ownership of cross-functional projects or campaigns.

• Experience in consumer health, wellness, food, food-tech, nutrition, medical products, or another regulated consumer category.

• Strong background in brand, consumer, product, or e-commerce marketing across B2B, B2C, or B2B2C business models.

• Experience improving conversion through customer journey, content, website, email, e-commerce, or funnel experimentation.

• Ability to translate complex clinical or technical information into clear, approachable consumer messaging.

• Experience developing and managing multiple channels, including web, email, CRM, social media, search, public relations, events, and sales enablement.

• Demonstrated success managing people, agencies, vendors, or fractional service providers.

• Strong project-management skills with the ability to oversee multiple priorities and partners simultaneously.

• Experience developing go-to-market strategies and launching new products or services.

• Ability to analyze performance data, identify opportunities, and make recommendations based on results.

• Excellent communication, collaboration, and relationship-building skills.

• Experience working in a startup or growth-stage environment is strongly preferred.

• Passion for improving health outcomes and helping shape the future of healthcare through nutrition.

Key Responsibilities

Lead the Marketing Function

• Build and execute the company’s marketing strategy across its B2B2C business model.

• Manage, coach, and develop the internal marketing team.

• Determine which capabilities should be built internally and which should remain with external partners.

• Lead hiring, agency selection, and vendor-management processes as needed.

Drive Conversion and the Consumer Experience

• Develop and execute a conversion-rate optimization strategy across the patient journey.

• Test messaging, content, and digital experiences to identify the strongest conversion levers.

• Create a best-in-class experience for patients engaging through the website, phone, e-commerce, and digital-health channels.

• Use CRM, email, SMS, e-commerce, chat, social media, and other automation tools to improve engagement and conversion.

Support Customer Acquisition and Retention

• Partner with sales to attract and retain surgeon customers and strengthen relationships with their teams.

• Create and improve sales materials based on evolving market needs.

• Ensure the company remains top of mind and adds value to surgeon practices without creating unnecessary burden.

• Build inbound demand through content, search, social media, advertising, and other relevant channels.

• Oversee trade shows, educational programs, and other marketing events.

Oversee Brand and Consumer Marketing

• Lead brand initiatives across messaging, packaging, web, content, social media, public relations, advertising, events, and sales materials.

• Translate clinical science into clear, empowering messaging that helps patients make informed and healthy choices.

• Direct internal and external creative resources to ensure consistent, effective execution across channels.

Bring New Products and Services to Market

• Develop and execute go-to-market strategies for new products and services.

• Lead product rollouts and limited-market releases.

• Partner across the organization to align messaging, channels, resources, and execution.

Capture Customer and Consumer Insights

• Stay closely connected to surgeon, staff, and patient needs.

• Monitor changing market conditions and adapt marketing strategies accordingly.

• Partner with research and development to help influence the innovation roadmap.

Manage Agencies and Marketing Performance

• Lead day-to-day relationships with creative, web, email, and other fractional partners.

• Establish clear priorities, deliverables, timelines, and measures of success.

• Ensure marketing resources and budgets are directed toward the strongest opportunities.

• Analyze performance and use data to guide recommendations and decisions.

This position is based in Toronto, Ontario, and follows a hybrid schedule with three days per week in the office.