Senior Vice President, Commerce

Spark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.

We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.

We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.

Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.

The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.

The SVP, Commerce will define and lead Publicis Media’s next-generation commerce vision evolving the practice beyond retail media into a fully integrated, future-forward growth engine spanning digital shelf, owned commerce, marketplaces, data, and shoppable media.

This leader will position commerce as a core driver of client growth and business transformation building proprietary frameworks, scaling adoption across the client portfolio, and establishing Publicis Media as a market-leading authority at the intersection of media, retail, and business effectiveness.

Commerce Leadership & Strategy:

• Define a future-forward commerce vision, positioning Publicis Media as a leader in the evolving commerce ecosystem
• Develop proprietary frameworks, methodologies, and points of view that shape client strategy and differentiate our offering
• Orchestrate commerce across media, data, identity, and experience fully integrated with broader client growth and transformation agendas
• Drive adoption of commerce solutions across key clients, embedding commerce into upstream planning and business strategy
• Act as a senior strategic advisor to clients on commerce transformation and growth acceleration
• Represent Publicis Media externally as a commerce thought leader (clients, industry forums, media)
• Lead new business and growth opportunities with a differentiated, innovation-forward commerce narrative

Performance Commerce:

• Build and scale a commerce engine identifying emerging trends, piloting new models, and commercializing innovation
• Develop scalable, productized solutions across retail media, digital shelf, and owned commerce
• Partner with data and analytics teams to create advanced measurement frameworks linking commerce activity to business outcomes
• Leverage AI, automation, and emerging technologies to enhance performance, efficiency, and personalization

Partnerships & Commercial Strategy:

• Shape and influence strategic partnerships across the commerce ecosystem (Amazon, Walmart, retail networks, platforms, and tech partners)
• Co-create innovative solutions and unlock preferential access, data partnerships, and commercial opportunities
• Identify and activate emerging partners to expand capability and differentiation

Data & Innovation:

• Define commerce measurement frameworks
• Connect agency-led identity capabilities with strategic commerce partners to drive deeper insights, broader access, and more advanced audience planning.
• Drive test-and-learn innovation culture
• Explore emerging commerce trends

Team Leadership:

• Design and scale a future-fit commerce organization embedding cross-disciplinary talent, new capabilities, and scalable operating models
• Define new roles/skills (data, content, retail strategy, commerce UX, etc.)
• Drive training and development

• 12–15+ years experience in commerce, eCommerce, or performance media
• Proven leadership in scaling commerce or performance business units
• Deep expertise in retail media, marketplaces, and eCommerce ecosystems
• Strong client leadership and commercial acumen
• Excellent communication and analytical skills

Salary

Transparency matters to us. The salary range for this position is $180,000 to $210,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence tools to support parts of our hiring process, such as reviewing applications or analysing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognised by people.

Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Spark however, only those candidates selected for an interview will be contacted.