Sr. Manager, Performance Marketing

Location: Remote Canada Only
Company: Hale Digital Inc.

We are Hale.

We created Hale to be better.

We work with direct to consumer businesses that are ready for change.

We partner with consumer focused businesses poised for transformation, empowering them to experience growth, discover new directions, and reach the next level of their success.

We streamline processes to maximize results. Our efforts drive measurable and significant revenue growth through comprehensive media and digital strategies.

Our teams maintain a limited number of relationships, choosing our partners based on specific criteria. We are selective about who we work with so that we can create change for those who want it most.

The Role.

We’re hiring a Sr. Performance Marketing Manager to support the execution, optimization, and day-to-day management of paid media across a portfolio of clients.

This is a hands-on, in-platform role for someone who loves building campaigns, analyzing performance, testing ideas, and learning how to turn data into results. You’ll work closely with senior team members, contributing directly to performance while growing your strategic skill set.

This role is ideal for a strong executor who wants to deepen their performance marketing expertise in a fast-paced agency environment.

The Responsibilities.

The short version: At Hale we aim to be better - part of how we achieve that is by having a senior team actively working within accounts. The responsibilities of this role will draw on your expertise as marketing leader - as well as the finesse of your in-platform skills.

The longer version:

• Hands-On Media Execution & Optimization: Build, manage, and optimize paid media campaigns across paid search, paid social, and other digital channels. Execute daily, weekly, and monthly optimizations across bidding, targeting, creative, and budgets to improve performance and efficiency. Support structured testing across audiences, creative, and landing pages to drive learnings and incremental gains.
• Performance Monitoring & Insights: Maintain a strong pulse on campaign performance and pacing to ensure programs are tracking toward goals. Pull, analyze, and interpret data to identify trends, insights, and optimization opportunities, and support the development of clear performance summaries and reports for internal teams and clients.
• Client & Team Support: Partner closely with Associate Directors and senior team members to execute against established media strategies. Support client deliverables, updates, and performance discussions, ensuring accuracy, timeliness, and alignment with objectives. Collaborate with creative, analytics, and channel specialists to ensure campaigns are executed seamlessly and perform as intended.
  
• Growth & Learning Mindset: Stay curious and engaged with evolving platform features, industry trends, and performance best practices. Proactively bring ideas forward to improve performance, efficiency, and workflows. Actively develop your skills across performance marketing strategy, measurement, and optimization, growing your impact within the team and across accounts.
  
  

The Qualifications.

• Do you have 5 years of hands-on experience in performance marketing or paid media?
• Do you have strong working experience in platforms like Google Ads and Meta Ads?
• Are you comfortable executing campaigns end-to-end, including setup, optimization, and reporting?
• Have you supported campaigns for e-commerce, DTC, lead generation, or retail brands?
• Do you have exposure to GA4 or other analytics tools?
• Are you familiar with different measurement approaches, such as basic attribution models or incrementality concepts?
• Are you detail-oriented and organized, with strong follow-through on execution?
• Are you naturally curious, proactive, and eager to learn?
• Are you comfortable receiving feedback, asking questions, and iterating quickly?
• Are you a clear communicator who can turn data and performance results into actionable insights?
• Nice-to-Have: Do you have experience with Amazon Ads, retail media networks, or programmatic platforms?
• Nice-to-Have: Have you been involved in creative testing, CRO, or landing page optimization?
  

The Perks.

• A refreshingly honest and real culture.
  
• Good people who enjoy what they do and who they do it for.
  
• A-players that are focused on moving the needle for their clients and themselves.
  
• A focused, experienced, and innovative team that thrives on collaboration.
  
• Opportunities to shape the future of a growing agency.
  
• Competitive total compensation package ranging from $80,000–$115,000, including:
  
• Competitive base salary – Fair pay based on your experience, skills, and value.
  
• Commission – Earn commission based on your individual contributions and results.
  
• Profit Sharing – When the company succeeds, you benefit.
  
• Fully funded benefits – Full coverage for health, dental, and vision at no cost to you.
  
• Flexibility to work in a way that empowers your best performance, at home, in office or both. We support an adaptive, agile work-life balance.
  
  

Ready to help us redefine better?

We’d love to learn more about you! Please fill out the application below.

Hale welcomes applications from all qualified individuals. We’re committed to employment equity and diversity in the workplace, and welcome applications from all individuals, including but not limited to members of visible minorities, persons of any gender identity or expressions, or any sexual orientation, Aboriginal persons, and persons with disabilities.

Hale is an equal opportunity employer and vows to make any necessary disability-related accommodations, upon request, throughout the entirety of the recruitment and selection process. Need support in your application? Just let us know.