Regional Strategic Marketing Manager

Imagine working at the forefront of innovation in fluid-flow technology, with over 1,400 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet.

As part of our team, you'll be immersed in an environment that fosters growth, creativity, and collaboration. Here, you'll have the opportunity to push boundaries, tackle exciting challenges, and develop cutting-edge solutions that promote energy efficiency and reduce environmental impact. Every day offers the chance to make a meaningful contribution to a more sustainable future, driving innovations that help lower global carbon footprints. Together, we’re creating a legacy that goes beyond business—one that’s changing the world for the better.

The Regional Strategic Marketing Manager, CANADA is a member of the Strategic Marketing team and is a direct report of the Global Director Strategic Marketing and Customer experience and works closely with them to define the marketing strategies and plans for the assigned region, including the measurement of their impact. This role is a key partner for regional sales, providing clarity in where to play, how to play, and execution to support short term and long term revenue generation. The role has ownership of downstream marketing and GTM in a deeply technical, construction technology setting. This role requires a deep understanding of products, market dynamics, customer behavior, and competitor activity.

The role is based in Toronto and with travel across CANADA region, as required.

Key Accountabilities

As a member of the Strategic Marketing team:

Strategic Insights, Planning & Execution

• Build clarity with the support of Global Market Insights into regional market trends, including sizing, customer profiles, behavior trends, etc.
• Partner with sales leadership to define where to focus efforts across verticals and channels
• Build deep understanding of key verticals in the region, with depth across value chain analysis, VoCs and insights generation, technical application analysis, and competitor analysis to build comprehensive GTM playbooks

GTM Management

• Partner with Global Offering management to define detailed GTM plans for existing and new product introductions

• Work closely with product and engineering teams to understand technical specifications and unique selling points (USPs), and utilize to develop product positioning, messaging, and training materials for the regional organization.

• Detail out account access and conversion strategies with sales
• Define GTM marketing activities, including sales enablement and training, ABM campaign structures, digital marketing, etc.

Marketing Mix management and execution

• Support the creation of detailed marketing mix execution strategies via direct involvement with the regional Marketing Communications team. This includes driving:
  • Regional brand identity and messaging
  • Regional Digital marketing and presence
  • Regional Collateral
  • Events and promotions

Key Performance Indicators (KPIs):

• Successful product launches.
• Market share across key verticals
• Relative market share to competition
• ROI on overall marketing spend
• Brand awareness in areas of focus
• Lead Management

Team Leadership & Management

• Lead and grow a high-performing GTM and marketing team.
• Set clear roles and performance goals.
• Coach and mentor for skills and career growth.
• Optimize resources and budgets.
• Drive cross-team collaboration and alignment

To thrive in this role, you
should
bring:

• Engineering background combined with experience / education in Marketing, Strategy, Product management, or Business Administration. MBA (General Management / Strategy / Marketing) is a plus .
• Substantial work experience in Strategic Analysis, Go to Market, and systems selling. Product marketing experience, including development and execution of integrated multi-discipline marketing communications programs is a plus.
• Experience within a B2B industrial technology company is essential HVAC / Construction technology experience is a plus.
• Strong analytical skills and experience with reporting and data analysis.
• A strong collaborative mindset, with a focus on enabling key partners across the organization.
• Proficiency in marketing automation systems and concepts
• Experience with CRM systems and tracking of leads from assigning to converting
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent communicator, and a desire to improve processes.
• Proficiency in Microsoft Office Suite.
• Project Management skillsets are a baseline expectation for the role

Soft Skills:

• Structured problem solving capabilities
• Ability to simplify complexity, and sense-make with limited available data
• Strong understanding of systems and market.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Ability to analyse data and derive actionable insights.
• Strong leadership and team collaboration abilities.
• Nice to have: Familiarity with CRM and marketing automation tools (e.g., Salesforce).

Why Armstrong Fluid Technology?

By joining us, you’ll become part of a global community dedicated to pushing the boundaries of fluid-flow technology while upholding Armstrong's commitment to sustainability. You’ll have endless opportunities to learn, grow, and make a significant impact on the world. Together, we'll build tomorrow’s solutions today.