Web Content & Digital Experience Specialist

At Achev, we believe that everyone deserves an equal opportunity to build a better life and a successful future. For more than 30 years, we have dedicated ourselves to helping diverse Canadians and newcomers achieve their full potential. Today, we are one of the largest providers of employment, newcomer, language, and youth services in the Greater Toronto Area. Our dedicated team of nearly 400 staff delivers a wide range of innovative, high-quality, and personalized programs and services that empower our clients to prosper and our communities to thrive.We thrive in a OneAchev culture where collaboration and an integrated service delivery will positively impact Achev’s resiliency, agility, success, and growth.

Join us in helping diverse Canadians and newcomers achieve their full potential!

Achev’s latest Impact Report: www.Achev.ca

Position Summary

The Web Content & Digital Experience Specialist is responsible for planning, creating, optimizing, publishing, and maintaining content across Achēv's websites and digital platforms. The role ensures online content is accurate, accessible, user-focused, and aligned with organizational priorities, brand standards, and audience needs.

Working collaboratively across the organization, the incumbent will lead website content planning, search engine optimization (SEO), accessibility compliance, analytics, and user experience improvements that support awareness, engagement, program participation, fundraising, and stakeholder engagement.

While website infrastructure, development, and technical governance are managed by the Information Technology department, this role serves as the organization's lead for web content quality, digital experience, and website content performance.

Key Responsibilities

Content Strategy & Management

• Develop and implement website content strategies that support organizational goals and audience needs.
• Create, edit, publish, and maintain web content using WordPress.
• Develop content calendars, publishing schedules, and content workflows.
• Conduct regular content reviews to ensure information remains accurate, current, and aligned with organizational priorities.
• Manage digital assets including images, videos, forms, documents, and downloadable resources.
• Collaborate with program teams and subject matter experts to identify content needs and opportunities.

Digital Experience & Accessibility

• Ensure website content complies with AODA and WCAG accessibility standards.
• Promote inclusive, accessible, and user-centred content practices.
• Recommend improvements to site content, navigation, and user journeys to enhance engagement and usability.
• Conduct content audits and support ongoing optimization efforts based on user feedback and analytics.
• Apply content design and UX best practices to improve the digital experience for diverse audiences.

Search Engine Optimization & Analytics

• Develop and implement SEO strategies to improve website visibility and search performance.
• Conduct keyword research and optimize content using SEO best practices.
• Monitor website performance using Google Analytics 4, Google Search Console, and other digital tools.
• Track and report on website traffic, engagement, accessibility, and content performance metrics.
• Prepare recommendations for continuous improvement based on data and insights.

Stakeholder Support & Quality Assurance

• Work closely with marketing, communications, and program teams to support organizational initiatives and campaigns.
• Provide guidance on web writing, SEO, accessibility, and content best practices.
• Support digital campaigns, events, fundraising initiatives, and service promotion activities.
• Review content regularly for accuracy, grammar, consistency, accessibility, and compliance.
• Ensure website links, forms, documents, and other content components function properly.

Qualifications

Education

• College Diploma or Bachelor's degree in Communications, Marketing, Journalism, Digital Media, Public Relations, Information Technology, or a related discipline.
• Equivalent combinations of education and experience may be considered.

Experience

• 3-5 years of experience in web content management, digital communications, or digital marketing.
• Experience managing and publishing content through WordPress or similar content management systems.
• Demonstrated experience implementing SEO strategies and improving website performance.
• Experience using website analytics and reporting tools to support decision-making.
• Experience working with multiple stakeholders in a collaborative environment.

Knowledge & Skills

• Exceptional writing, editing, and proofreading skills.
• Strong knowledge of WordPress, web publishing, and content management systems.
• Strong understanding of SEO principles and content optimization.
• Knowledge of accessibility standards, including AODA and WCAG requirements.
• Experience using Google Analytics 4 and related web analytics tools.
• Understanding of user experience (UX) and digital engagement best practices.
• Basic HTML knowledge and familiarity with web publishing standards.
• Strong analytical, organizational, communication, and project management skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.

Preferred Qualifications

• Google Analytics Certification.
• SEO certification or related training.
• Accessibility training or certification.
• Experience working in the nonprofit, workforce development, settlement, education, or community services sectors.

Salary rate: $75000
This is a current vacancy. Please note that we use AI tools in our application screening process. All hiring decisions involve human review.

We’re looking to welcome people to our diverse, inclusive, and authentic workplace. We especially welcome applications from members of racialized groups, Indigenous peoples, persons with disabilities, persons of diverse sexual orientations and gender identities and others with the skills and knowledge to productively engage with diverse communities. We are committed to a selection process and work environment that is inclusive and barrier-free. So, if you’re excited about this role or another one, please apply on our website www.achev.ca