Manager, Product Management (eCommerce)

Toromont is looking for a Manager, Product Management (eCommerce) to join our team. The Manager, Product Management (eCommerce) is responsible for defining, designing, integrating, and growing Toromont’s portfolio of customer-facing eCommerce platforms. The role partners closely with Business Units, Marketing, IT, and Caterpillar to develop strategies, deliver solutions, and drive adoption, usage, and measurable business value across digital and eCommerce channels.

As a Manager, Product Management (eCommerce), YOU will experience:

• Working within one of the safest organizations in the industry where your safety and well-being are our most important priority
• Working for the best-in-class equipment dealer and with the premium Caterpillar brand
• Opportunities to continuously Learn, Grow and Develop with our Toromont team through our internal Training teams that are geared for your success
• Competitive total rewards including: wages, benefits, and premiums (as eligible)
• An opportunity for flexible work schedules and opportunities across multiple locations across Eastern Canada

In a typical day, YOU will:

• Own the product strategy, roadmap, and ongoing optimization for Toromont’s eCommerce platforms, including parts.cat.com, Cat Integrated Procurement (CIP), TEquip Used Marketplace, and shop.cat.com.
• Partner with Business Units to develop and execute eCommerce adoption strategies, including onboarding plans, customer targeting, enablement materials, and process integration.
• Work closely with Marketing to design, launch, and measure digital and eCommerce marketing campaigns that drive awareness, traffic, and conversion across platforms.
• Monitor eCommerce performance metrics (e.g., adoption, revenue contribution, frequency of use, customer engagement) and identify opportunities to drive sustained growth.
• Actively promote internal awareness and alignment on eCommerce capabilities, value propositions, and roadmap through regular communication with Business Units, Sales, Marketing, and Leadership.
• Identify and prioritize enhancements to improve customer experience, conversion, and operational efficiency across eCommerce solutions.
• Coordinate with Caterpillar, IT, and internal stakeholders to align platform capabilities, integrations, and go‑live plans with business objectives.
• Monitor Caterpillar’s digital portfolio roadmap through participation in regular webinars.
• Establish relationships with key product owners at Caterpillar.
• Evaluate scope of Caterpillar digital products (current and planned) and identify integration opportunities and gaps.
• Identify integration requirements (infrastructure, data, process flow and user administration).
• Work with IT to design required integrations in line with established go-live plans.
• Coordinate technical and functional testing of Cat solutions within Toromont’s environment with Digital Product Analysts and IT.
• Provide technical/functional signoff of solutions.
• Develop and manage Toromont’s eCommerce solution roadmap based on evolving business requirements.
• Identify opportunities to optimize portfolio, balancing evolution of capabilities with overall operating cost and investment.
• Leverage common solution capabilities across Toromont Divisions and companies where it makes sense.
• Identify foundational capabilities required to support digital portfolio evolution.
• Ensure eCommerce platforms are embedded into the overall digital portfolio strategy, roadmap, and investment planning.
• Establish annual goals and objectives for Digital Solutions team members.
• Coach Digital Product Managers and IT developers on design best practices (UX, data management, workflow, security).
• Monitor digital solution design processes and make adjustments as required to optimize effectiveness and alignment with IT standards and procedures.
• Coordinate activities (meetings, calls, design sessions, etc.) with all related parties (IT, Marketing, LOBs) to advance project deliverables to meet specified target dates.
• Ensure team capabilities and priorities support eCommerce platform adoption, optimization, and growth objectives.
• Monitor eCommerce Solutions performance and integrity.

Must-haves for this role:

• Bachelors, Masters or Tech Program degree in IT, Marketing or general business.
• 10+ years of related experience in systems design and development.
• Experience with B2B and/or B2C eCommerce platforms, including marketplace and procurement-enabled solutions.
• Strong understanding of digital commerce performance metrics, customer journeys, and adoption lifecycle management.
• Proven ability to drive cross-functional alignment between Product, Marketing, Sales, IT, and external partners.
• Experience delivering in broadly-adopted technology solutions in a fast-paced, unstructured environment.
• Business process design and user workflow mapping.
• Basic understanding of data modelling and messaging techniques.
• Experience working with Caterpillar eCommerce and digital platforms, including parts.cat.com, Cat Integrated Procurement, TEquip Used Marketplace, and shop.cat.com (preferred).
• Foundational understanding of core data elements driving customer/Dealership/Caterpillar interactions – Customer, Equipment, Contact, Work Order, CVA, etc.
• In-depth knowledge of technology integration solutions and architectures including APIs, CXML, SSO and Azure/AD.
• Working knowledge of Digital solutions design best-practices, including path-to-value, web/mobile architectures, screen layout designs, embedded messaging, banners, performance optimization, error handling and notifications.
• Ability to lead small, dynamic teams toward specific deliverable and financial targets.
• Strong inclination to roll-up sleeves and to get things done.
• Strong communicator in both English and French.

About Toromont Cat

With over 4,000 employees and 56 locations from Manitoba to Newfoundland, Toromont Cat has a proven track record, industry knowledge, dealership infrastructure, and service mindset to ensure our Construction, Mining, and Power Generation customers succeed. At Toromont Cat, work is built around people's strengths, our products, technology and an outstanding customer experience and through our strong partnership with Caterpillar ™, Toromont Cat takes care of our employees who take care of our customers! When you join our team, you become a member of the Toromont family. Your success is our success!

Artificial Intelligence (AI)

Please note that our hiring processes involve the use of artificial intelligence (AI) tools to assist with screening, assessing, or selecting candidates; all final decisions are reviewed by our Talent Acquisition team to ensure fairness and compliance with applicable laws.