Director of Business Development

About Easton’s Group of Hotels

Looking for a career change? Join one of Canada’s most successful and multicultural Hospitality companies, that strives to take your talent to the next level. With 22 hotels owned and managed by Easton’s Group of Hotels, and a further 6 in development, your passion, collaboration, and voice will be an excellent addition to our growing Organization. As a company, we strive to provide exceptional benefits, perks, and growth opportunities to all our employees.

If you have a passion for exceptional service delivery, are results driven and appreciate the recognition, Easton’s is your career partner of choice.

About the Hotel

Embassy Suites by Hilton Toronto Airport is a 255-room full-service hotel, owned and operated by Easton's Group of Hotels. Located near to the Toronto Pearson airport, it features a restaurant and bar with over 1000 square feet of banquet space.

Benefits

• Employee referral incentives
• Health & Dental coverage
• GoodLife corporate discount
• Auto-insurance discount
• Employee Social Events
• Career Development
• Worldwide Hotel Discounts at Hilton Hotels.
• Perkopolis – discounts on 500+ brands

JOB OVERVIEW

The Director of Business Development is responsible for identifying, developing and converting new business opportunities that generate incremental revenue and market share for the hotel. The role focuses primarily on proactive business development, strategic account acquisition, relationship development and expansion of business within targeted market segments.

Develop and implement business development strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented, and results are monitored and achieved.

DUTIES AND RESPONSIBILITIES

• Develop and execute a strategic business development plan focused on generating new, incremental revenue for the hotel with particular attention (but not limited to) the Business Travel and Government Transient segments

• Achieve budgeted revenues and personal goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan as well as financial plans.
• Create and implement sales plans that drive measurable incremental occupancy, increase average rates and hotel revenue
• Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.
• Input will be required in creating and developing special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel as necessary.
• Assist the General Manager in directing day–to-day sales activities, plan and assign work and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance and recognize good performance if necessary.
• Develop and maintain relationships with key clients and outside contacts (example: guests, airliners, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales and catering/banquet services.
• Maintain accurate and timely account, contact, opportunity and activity information within the hotel CRM.
• Provide guests with information (example: loyalty programs, area attractions, restaurants, facility information) to enhance guest experience.
• Assist in marketing efforts to upsell guests on hotel services, offerings and amenities.
• Develop awareness and reputation of the hotel and the brand in the local community; may serve as the hotel representative for media-related inquiries.
• Work closely with key business leaders, officials and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel.
• Work with advertising agencies, consulting firms and vendors to maximize advertising investments and ensure ads represent brand identity.
• Perform other duties as assigned. May also serve as manager on duty.

QUALIFICATIONS AND REQUIREMENTS

• High School diploma or equivalent, and five years total experience in a hospitality or hotel sales and marketing setting, with direct supervisory experience over a sales team, or an equivalent combination of education and experience. Must speak fluent English. Other languages preferred.
• This job requires ability to perform the following:
• Frequently standing up or moving within and outside of the facility
• Carrying or lifting items weighing up to 25 pounds
• Handling objects
• Other:
• Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand and the Company.
• Reading and writing abilities are utilized often
• Leadership skills
• Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
• Problem solving, reasoning, motivating, organizational and training abilities are used often.
• Ability to travel to attend workshops, tradeshows, conventions, etc.
• May require a valid Driver’s License.
• May be required to work nights, weekends, and/or holidays.

Accommodations for candidates with disabilities are available on request during all aspects of the recruitment and selection process. If accommodation is needed during the recruitment and selection process, please contact us and we will work with you to meet your accessibility needs.

APPLY TODAY!